• Unrivaled flexibility. 
• Limitless customization. 
• Unbeatable SEO.
• Intuitiveness and blazing-fast performance. 
• Massive developer community.

To put things in perspective, WordPress currently powers more than 860 million websites worldwide and holds a consolidated 62% market share. The numbers are staggering and a testament of WordPress’s grand success. 

As businesses continue to face the growth imperative, they are increasingly turning to WordPress web development to deliver innovative processes and experiences that redefine what’s possible. Leaders are keeping an eye out for every WordPress’s latest version and trends bubbling up to build something as differentiating as the CMS itself.

So, if you’re in the digital space, keen on the latest WordPress trends, and want to harness the platform’s full potential, we’ve compiled a guide on the top 7 trends to watch out for. 

Let’s dive in.

The Journey Traveled: Mapping WordPress Rise and Evolution

History and Background

WordPress first saw the light of the day back in 2003. Matt Mullenweg and Mike Little built the platform with a simple mission: to make blogging easier and more accessible for everyone. They introduced WordPress as an open-source platform, giving everyone access to use, modify, and share it. 

Over the years, WordPress grew to become a full-spectrum CMS capable of powering all kinds of websites. In 2004, a major breakthrough occurred, and WordPress brought a slew of plugins and templates to simplify and accelerate content management. Suddenly, users could customize their websites without needing to code. 

The progress was dramatic and propelled WordPress to a new stratosphere of popularity, making it the internet’s favorite. 

Major Milestones

At present, WordPress’s latest version is 6.7, released in November, 2024. However, this is not the end of the road, and will never be. The community behind the CMS is constantly at work, introducing a wave of enhancements and improvements to raise the bar even higher.

What Makes WordPress the Best CMS for Website Development?

Whether you need a corporate website, an eCommerce platform, or a blog, WordPress provides the flexibility, scalability, and ease of use that businesses need. Let’s understand in detail why WordPress is the undisputed king of the CMS universe. 

1. Flexibility and Customization

One of the key reasons businesses prefer WordPress is its adaptability. With thousands of themes and plugins, WordPress can be customized to fit any industry or business model. As a starting point, partnering with a WordPress development agency can help you get the hang of WordPress’s custom features, eventually translating into user experiences that align with your brand.

2. User-Friendly Interface

WordPress is known for its intuitive dashboard, making it easy to manage content, update pages, and integrate new features, even for those without technical expertise. Businesses looking for fully optimized and professional websites can trust WordPress for the midas touch it has. If unsure about how to begin, having a WordPress website development team onboard can help. 

3. SEO-Optimized for Better Visibility

A well-optimized website is essential for ranking high on search engines, and WordPress is built with SEO best practices in mind. Its clean code, fast loading speeds, and mobile-friendly design contribute to better search rankings. Additionally, WordPress can help integrate advanced SEO tools like Yoast SEO to enhance a website’s visibility and drive organic traffic.

4. Scalability to Support Business Growth

As your business grows, your website should be able to scale accordingly. WordPress makes this easy, allowing for seamless expansion without compromising performance. A WordPress development agency can implement performance optimizations such as caching, content delivery networks (CDNs), and database management to ensure your website remains fast and responsive, even as traffic increases.

5. Strong Security Features

Security is a top priority for any online business, having truckloads of sensitive and proprietary data. WordPress provides regular updates and security enhancements to protect against vulnerabilities. The CMS lets you further enhance security by implementing firewalls, malware protection, and SSL encryption.

So, long story short: Investing in WordPress website development is a smart choice for any business chasing long-term digital success.

Is WordPress Still in Demand in 2025?

The answer is a resounding yes. 

The popularity of WordPress as a CMS continues to soar with each passing year. WordPress customization offers an advantage over off-the-shelf design templates, which often fail to meet evolving user expectations. WordPress demand in 2025 is expected to catapult for a few reasons:

• Adoption of Headless WordPress architecture. 
• Integration of AI and automation.
• Emphasis on accessibility and inclusive design. 

So, we’re seeing a surge in WordPress web development trends, each one adding considerable value to the realm of digital experiences. The future of WordPress in 2025 will be brighter as new technologies and trends continue to reshape how devs approach web design and development solutions.

On this note, let’s look at the top WordPress development trends ready to define 2025 and beyond.

1. AI-Powered WordPress Development

No longer a concept of the future, artificial intelligence is now a reality and is transforming WordPress website development. AI-powered tools and plugins have become indispensable for custom WordPress development services in 2025. Whether it’s AI-driven chatbots using natural language processing to enhance user experience, automated content generation, or creating more personalized user journeys, AI is making WordPress websites smarter and more efficient.

For example, AI can analyze user behavior to improve WordPress website design and increase engagement and conversion rates. Developers also rely on AI for repetitive tasks such as coding and debugging, giving them more time to focus on the creative aspects of WordPress development.

2. Headless WordPress Architecture

One of the hottest trends of 2025 is Headless WordPress. This approach effectively decouples the front-end from the back-end, allowing developers to use WordPress solely as a Content Management System (CMS) while building the user interface with cutting-edge frameworks like React or Vue.js.

This trend is in high demand among businesses that require high-performance, scalable custom WordPress development solutions. Headless WordPress offers faster performance, enhanced security, and seamless integration with third-party applications, making it an ideal choice for WordPress developers.

3. Block Themes and Full-Site Editing

Block themes and full-site editing (FSE) have reached new heights with the latest version of WordPress in 2025. The Gutenberg editor continues to improve, providing even more flexibility and control over website design. Block themes allow developers to fully customize a website without writing a single line of code.

This trend is a game-changer for WordPress development companies, as it enables clients to make real-time changes to their websites. Whether it’s editing headers, footers, or custom layouts, full-site editing is revolutionizing the way WordPress websites are created and managed.

4. Voice Search Optimization

With Siri, Alexa, and Google Assistant becoming integral parts of everyday life, voice search optimization is rapidly becoming one of the most important trends in WordPress web development. In 2025, WordPress developers are optimizing websites for voice search queries, which tend to be more conversational, long-tail, and localized.

This involves incorporating schema markup, ensuring site speed, and optimizing for mobile devices and fast loading times. As a result, SEO rankings will be significantly impacted for companies that invest in WordPress development services, offering advantages over traditional text-based search on any device or browser.

5. Progressive Web Apps (PWAs)

Progressive Web Apps (PWAs) play a crucial role in bridging the gap between web pages and native mobile apps. No surprise, PWAs have become one of the hottest trends in WordPress development. 

By 2025, web developers are expected to leverage PWAs to create a complete app-like experience with features such as push notifications, offline access, and super-fast loading times. PWAs in WordPress development help increase user engagement, especially for e-commerce websites, and improve conversion rates.

6. Augmented Reality (AR) Integration

Augmented reality (AR) has transformed how consumers interact with websites, and WordPress is no exception. As one of the game-changing web development trends for WordPress in 2025, AR enables companies to offer immersive experiences through their WordPress websites.

For example, in e-commerce, AR allows customers to visualize products in their own environment before making a purchase. Popular in retail, real estate, and education industries, WordPress developers are using AR plugins and APIs to build interactive and engaging websites.

7. Low-Code and No-Code Development

Low-code and no-code platforms are revolutionizing the custom web development landscape, and WordPress is leading the way. In 2025, these platforms allow non-technical users to create eye-catching websites using drag-and-drop builders such as Elementor and Divi.

This trend is particularly beneficial for small businesses and startups that may not have the resources to hire a custom WordPress development company. However, the demand for professional website developers remains strong for more complex projects that require advanced customization.

The Future of WordPress Development in 2025

The future of WordPress is exciting, especially with the innovative trends shaping and transforming design and development. From AI-powered tools to headless architecture and voice search optimization, the latest WordPress trends focus on enhancing user experience, improving performance, and staying ahead of the competition.

Whether you’re a WordPress website developer or a business owner interested in hiring a WordPress development company, embracing these trends will ensure your website remains relevant and impactful in 2025 and beyond. As the latest version of WordPress continues to evolve, one thing is clear: WordPress is here to stay, and its potential is limitless.

The post 7 WordPress Development Trends Shaping the Future of CMS appeared first on Unified Infotech.

Established enterprises, SMEs, and emerging startups face several challenges in selecting and implementing the best JavaScript frameworks. Common bottlenecks include limited development resources, scalability concerns, and integration challenges with legacy systems.

Navigating the landscape of JavaScript frameworks requires careful consideration and strategic planning. Also, selecting the best JavaScript framework could be a game-changer when it comes to the success of your web development project.

If you are unsure which framework will propel your project forward, here is a detailed list of the top JavaScript frameworks. It explains their features and use cases, which will help you make an informed decision.

What are JavaScript Frameworks

JavaScript frameworks are collections of code libraries with pre-written JS code that web developers use to build complex applications. These frameworks offer rules and guidelines, which make web development faster, easier, and more efficient.

Modern JavaScript frameworks employ the Model-View-Controller software design pattern. The MVC pattern divides programming logic into three interconnected elements – model, view, and controller.

The model serves as the application’s dynamic data structure, managing its data. Frameworks are structured around MVC to offer adaptability and organization in software development.

The view includes all the code that represents application data as well as the code for user interface. Finally, the controller serves as the interpreter. It handles all the inputs and converts those into model or view commands.

Why are JS Frameworks Popular among Developers

JS frameworks improve web application design. They make web development more accessible and smoother. JavaScript frameworks can handle various tasks – server-side communication, UI creation, and data management, among others. Their adaptability to various tasks makes the JS frameworks more popular.

According to a projection by Statista, JS frameworks continue to dominate the web development industry. Leading the chart, Node.js and React emerge as the top 2 JavaScript frameworks used by 42.65% and 40.58% web developers respectively.

What Factors should You Consider When Choosing a JavaScript Framework

Choosing the right JavaScript framework depends on various factors tailored to your project’s unique requirements and your team’s skill set. Here are the key considerations:

Project Needs: Evaluate the scope and complexity of your project to determine which framework aligns best.

Application Type: Different frameworks excel in specific application types, such as single-page, mobile, or real-time applications. Choose accordingly based on your project’s nature.

Development Speed: Prioritize frameworks with features like hot-reloading and pre-built components for swift development cycles.

Learning Curve: Assess your team’s proficiency with the technology. If hiring new developers or outsourcing, seek individuals well-versed in the chosen framework.

Integration: Ensure seamless integration with existing systems by selecting a framework compatible with your technology stack.

Performance: Gauge your application’s performance requirements and opt for efficient frameworks like Vue.js known for its speed.

Community Support: Choose frameworks with strong community backing, offering ample resources, support, and an array of third-party tools and libraries.

Top Front-End JavaScript Frameworks

Let’s discover the best JS frameworks that are expected to shape the future of front-end web development in 2025 and beyond.

React.js

React.js or React, developed by Facebook, stands out as one of the most sought-after JavaScript frameworks. Its key strength lies in simplifying UI development through a component-based architecture.

It breaks down intricate interfaces into reusable components. Thus, it facilitates the creation of a robust and modular UI layer. This approach enables developers to make changes to individual components without affecting the entire UI layer.

React ensures higher performance, uptime, and scalability of the UI. It also fosters the development of modular and maintainable code for seamless application development.

Why do We Recommend React.js

• Easier code management due to its component-based architecture
• Faster dynamic UI updates due to its virtual DOM
• Easy integration with libraries and other frameworks, offering more flexibility
• Ideal for both beginners and seasoned developers due to its user-friendly nature

Common Use Cases

• Instagram for its web application development
• Facebook for its user interface components
• WhatsApp Web for data synchronization
• Airbnb
• Netflix

Vue.js

Vue.js is one of the most popular progressive frameworks that empowers developers to create user interfaces. It seamlessly integrates with various libraries and projects, enhancing flexibility.

With its robust ecosystem, developers can build resilient single-page applications effortlessly. Its key features include a virtual DOM, reactive data bindings, and a component-based architecture.

Why do We Recommend Vue.js

• Easy component reusability and code management due to its component-based architecture
• Its comprehensive, well-written documentation is beneficial for developers at all levels
• Ensures improved performance because of its lightweight nature

Common Use Cases

• Behance
• Grammarly
• Alibaba
• GitLab
• Xiaomi

Angular.js

Created by Google, Angular.js or Angular stands out as a potent open-source JavaScript framework for building complex business applications. It comes with features like TypeScript support, a component-based architecture, and seamless two-way data binding. Angular is suitable for handling large-scale projects that require scalability and maintainability.

Why do We Recommend Angular

• Two-way data binding ensures seamless synchronization between the model and view
• Supports dependency injection for more maintainable and testable code development
• Has a robust ecosystem with a large developer community

Common Use Cases

• Netflix
• Upwork
• Freelance
• The Guardian

Comparison of Front-end JavaScript Frameworks

Top Backend JavaScript Frameworks

Let’s look into the best JS frameworks that cater to the various use cases of backend web development.

Node.js

It is a server-side JavaScript runtime environment that enables the development of scalable network applications. Its event-driven, non-blocking I/O model makes it efficient for data-intensive applications.

Node.js can handle concurrent connections and support for building APIs and microservices. It has become an integral tool for delivering fast backend services.

Why do We Recommend Node.js

• Has large ecosystem of frameworks and libraries
• Shows remarkable efficiency for real-time, data-intensive applications

Common Use Cases

• PayPal
• Trello
• Uber
• eBay
• Walmart

Express.js

It is a flexible and lightweight framework for developing Node.js applications. It is popular for its versatility and solid support within the Node.js community.

Express.js is the go-to choice for server-side Node.js development because it offers a range of HTTP utilities and lightning-fast performance. Whether you are building a basic single-page app or handling concurrent requests seamlessly, Express.js delivers the speed and simplicity you need to get the job done efficiently.

Why do We Recommend Express.js

• You can customize it since Express.js is unopinionated
• Request handling becomes easier through the use of Middleware
• Allows dynamic rendering with arguments passed through templates

Common Use Cases

• IBM
• Uber
• Netflix
• eBay

Next.js

It is a streamlined framework enabling JavaScript developers to use server-side rendering for static web application development with React.js. It is one of the latest and most popular frameworks, boasting remarkable user-friendliness.

Next.js effectively addresses common blockers encountered in React.js application development, offering essential features right from the start.

Why do We Recommend Next.js

• Faster loading of web pages due to server-side rendering
• Reduced server load since it employs static site generation
• Custom routing and integration with different libraries offer higher flexibility

Common Use Cases

• Twitch for web application development
• GitHub
• Uber
• Vercel

Comparison of Backend JavaScript Frameworks

Conclusion: How JavaScript Frameworks are a Game Changer in Shaping Future of Web Development

The year 2025 looks set to be marked by significant advancements and evolving trends in web development. The rise of serverless computing has reshaped the way applications are built, offering developers unparalleled efficiency and scalability.

Additionally, the increasing adoption of TypeScript underscores its importance in enhancing code quality and maintainability. Moreover, the integration of WebAssembly with JavaScript signifies a shift towards achieving superior performance. It also helps bridge the gap between different programming languages.

As we move forward, embracing these innovations will be crucial for staying ahead in the world of web development.

The post Most Popular JavaScript Frameworks in 2025: What’s the Future of Web Development appeared first on Unified Infotech.

The integration of security measures is no longer a secondary consideration within software development projects. As malicious tactics continue to evolve, the implementation of robust cybersecurity measures has become an imperative for both established enterprises and emerging startups.

According to a projection by Statista, cyberattacks such as network intrusion, distributed denial-of-service (DDoS) attacks, phishing scams, ransomware incidents, and man-in-the-middle (MitM) attacks are anticipated to inflict a financial toll exceeding $452 billion upon businesses based in the United States. These attacks not only result in significant periods of operational downtime but also inflict reputational harm upon the affected organizations.

Although awareness about cyber security has increased, the rate of security breaches reached alarming levels in 2023. Here are a couple of notable data breaches, which indicate that no company is immune to hacking attacks.

In November 2023, Samsung’s customer information was breached because of a third-party app vulnerability that affected UK-based users who used the app to make online purchases in 2020. This led to unauthorized access to personal information like names, phone numbers, emails and home addresses.

In October 2023, Walmart’s data breach was reported, with 85,000 individuals being affected by a cyber attack. It exposed protected health information like patient names, dates of birth, and prescription data. Walmart informed its customers of the attack and reported the incident to the U.S. Department of Health and Human Services Office for Civil Rights in October, yet all detailed information about the breach remained undisclosed.

However, all is not lost. Development and security teams in software development companies around the world are implementing protection methods for safeguarding sensitive data.

What is Web Application Security: Understanding the Fundamentals from the Ground Up

Web application security safeguards application data and code from cyberattacks and data breaches. It encompasses security measures at each phase of the software application development lifecycle (SDLC), including design, development, and deployment.

It entails the implementation of methods to identify and mitigate security vulnerabilities, reducing the risk of attacks. The most commonly used countermeasures and security controls in software projects include:

• Automated static code analysis
• Security testing of new software releases
• Use of application firewalls to define and enforce  activities
• Encryption and decryption programs
• Biometric authentication systems

Security Risks Your Web Application May Face

Web applications encounter various attack types based on attacker goals, the nature of work performed in your organization, and its security gaps. These include:

1. Zero-day Vulnerabilities: Attackers exploit system vulnerabilities that are known but not yet patched.
2. Cross-Site Scripting (XSS): Injects client-side scripts to access or manipulate user data.
3. SQL Injection (SQLi): Exploits database query vulnerabilities to access or modify data.
4. Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS): Overloads servers with attack traffic.
5. Memory Corruption: Unintentional memory modification exploited for malicious behavior.
6. Buffer Overflow: Overwrites adjacent memory locations, enabling code injection.
7. Cross-Site Request Forgery (CSRF): Triggers unauthorized requests using the victim’s credentials.
8. Credential Stuffing: Uses automated scripts to input stolen credentials from one breach to attempt to gain unauthorized access to another website.
9. Unauthorized Page Scraping: Bots steal webpage content for various malicious purposes.
10. API Abuse: Exploits vulnerabilities in APIs to intercept data or inject code.
11. Undocumented/Unapproved APIs: Undisclosed APIs expose sensitive data without security oversight.
12. Misuse of Third-Party Libraries: Vulnerabilities in third-party tools compromise data processing.
13. Attack Surface Misconfigurations: Unintended vulnerabilities due to oversight or misconfigurations like misconfigured logging, disabled security controls, lack of encryption, improper versioning, and excess privileges.

8 Strategies that Ensure the Security of Your Web Application

By implementing the following fundamental web application security services, you can effectively bolster the defenses of your organization against evolving cyber threats.

1. DDoS Mitigation: Safeguarding against overwhelming malicious traffic by deploying specialized filtration and high-bandwidth capacity solutions.
2. Web Application Firewall (WAF): Filtering out potential threats and exploiting web application vulnerabilities is crucial in rapidly evolving threat environments.
3. API Gateways: Identifying and blocking traffic targeting API vulnerabilities while managing and monitoring API traffic effectively.
4. DNSSEC: Ensuring secure DNS traffic routing to prevent interception by attackers.
5. Encryption Certificate Management: Outsourcing SSL/TLS encryption processes to manage private keys, certificate renewal, and revocation efficiently.
6. Bot Management: Utilizing machine learning to distinguish human users from automated traffic and prevent unauthorized access.
7. Client-Side Security: Monitoring third-party JavaScript dependencies and code changes to detect and prevent malicious activities.
8. Attack Surface Management: Providing centralized tools to map, identify, and mitigate security risks across the attack surface.

Leverage the Benefits of Web Application Security Best Practices Employed by Unified Infotech

Cybersecurity is an actual business enabler! Our team of web application development engineers has the expertise to fortify software applications against unauthorized access, data breaches, and malicious activities.

The software developers adopt the following protective countermeasures against prevalent security risks outlined by the OWASP Top 10 list:

• Validating Inputs: This method involves screening of data inputs. It helps developers prevent injection attacks and malicious code infiltration.
• Utilizing Robust Encryption: Stored user data encryption and HTTPS protocol implementation help safeguard against data theft.
• Enforcing Strong Authentication: Multi-factor authentication and access control integration deter unauthorized access to applications.
• Monitoring API Usage: Vigilance in tracking APIs prevents potential security gaps and mitigates risks associated with shadow APIs.
• Documenting Code Changes: By maintaining thorough documentation, our development team can promptly identify and address security vulnerabilities.

Ensuring Enterprise-Grade Application Security: How do We Use Threat Modeling to Build Security into Software Development Projects

Threat Mode­ling is the process of protecting sensitive­ information, software applications, and business operations. It use­s system diagrams, hypothetical situations, and vulnerability testing. We­ incorporate Threat Modeling into our DevOps proce­ss. This prevents common cybersecurity problems like­ improper error handling, missing data encryption, weak input validation, and poor authentication.

It enhances cybersecurity and fosters trust in critical business systems. Our web application security engineers pinpoint vulnerabilities, conduct risk assessments, and recommend corrective measures. The process involves creating data flow diagrams (DFDs) and visualizing attack paths, while prioritizing assets and risks. This enables our software application development team to grasp network security and architecture comprehensively.

Some common examples of Threat Modeling methods and tools include attack tree, trike, CIA method, VAST, LINDDUN, and STRIDE frameworks.

Web Application Security Testing – The Key to Finding Security Vulnerabilities

Web security testing seeks out security vulnerabilities in Web applications and their setup, primarily focusing on the application layer. This involves sending various inputs to provoke errors and assess unexpected behavior. These software testing methodologies, sometimes considered as negative tests, evaluate whether the system or software application is performing any unintended actions.

Importantly, web application security testing is not solely about testing security features like authentication and authorization. It also involves ensuring other features, such as business logic and input validation, are implemented securely. The objective is to verify that all functions exposed in the web applications are secure.

Types of Web Application Security Solutions and Tools We Employ

• Static Application Security Testing (SAST): Detects code flaws by analyzing source files. This allows for quick detection and collaborative troubleshooting.
• Dynamic Application Security Testing (DAST): Proactively simulates security breaches. It helps to identify exploitable flaws and evaluate applications in production for runtime errors.
• Interactive Application Security Testing (IAST): Combines SAST and DAST elements. It enables real-time analysis within the application for accurate results.
• Runtime Application Security Protection (RASP): Continuously monitors applications for security breaches. It alerts our IT team by automatically responding to threats and terminating suspicious sessions.
• Mobile Application Security Testing (MAST): Assesses mobile app security through static and dynamic analysis. This helps to identify issues like malicious networks and data leakage.
• Web Application Firewall (WAF): Filters HTTP traffic to protect against various attacks like XSS and SQLi, functioning as part of a holistic security stack.
• Cloud Native Application Protection Platform (CNAPP): Centralizes control of cloud-native application security tools. technologies like CSPM, CWPP, and API discovery for comprehensive security management.

Wrapping Up

Cybersecurity is an essential part of a comprehensive software security program. Unified Infotech collaborates with you to safeguard your business through advanced cybersecurity solutions and web application security services. Our innovative security approach incorporates zero trust principles, empowering you to thrive amidst uncertainty and cyber threats.

We assist you in effectively managing and mitigating risks and vulnerabilities in today’s cloud environments. Our developers integrate solutions to safeguard your digital assets, sensitive data, and digital users against evolving threats.

Leverage the latest cloud-based cybersecurity solutions to bolster your access management, network security, and endpoint security across various devices and infrastructure.

The post Redefining Cybersecurity for Software Projects with Web Application Security Solutions appeared first on Unified Infotech.

Before digging into the strategies to increase conversion rates, let’s talk about the term ‘Conversion Rates’.

What are Conversion Rates?

It is simply the percentage of the website or mobile app visitors who have taken action. This action can encompass a range of objectives tailored to the brand’s goals. For example, the actions may include downloading apps, requesting a service, placing orders, or subscribing to newsletters.

How to Check Conversion Rates of a Website and Mobile App

To calculate the conversion rate (%) of your website, divide the number of net conversions by the count of people who visited your website. Multiply the result by 100.

Note: Here, the term ‘number of net conversion’ indicates the ‘total number of sales’.

Whereas, for mobile app conversion, you have to check both the ‘In-app conversion’ and ‘App-store conversion’. Let’s check the formula mentioned below.

For the App Store conversion rate optimization, count the users who have downloaded your built app. Divide the same by the number of viewers who have viewed and ignored the app. Multiply the output by 100 and get the percentage.

Measuring the In-App Conversion rate is the most essential aspect for an online brand. Knowing its percentage will tell you if your business is earning revenue or not. It is basically the rate of mobile app purchases. Use the below-given formula.

A higher conversion rate signifies a greater proportion of visitors who have actively engaged in the defined action, indicating the effectiveness and appeal of the digital platform. In marketing, conversion increases with users or visitors starting to respond to the CTAs. 

With every conversion, you, as a brand, become more credible. Hence, the conversion rate decides the brand’s degree of success.

Why Do Positive Conversion Rates Matter?

An improved conversion rate and positive conversions are crucial indicators in assessing the performance and effectiveness of your website. The same context applies for mobile-app conversion. By closely monitoring and striving for a higher conversion rate, businesses can gauge the overall success and impact of their website, optimize user experiences, and ultimately enhance their bottom line.

Furthermore, positive conversion matters for the following reasons.

But, do you know what is the basis behind a poor conversion rate? If you don’t, then, here is some possible scenario that it undergoes. 

Websites with a low conversion rate may take a long time to load. If it is for a mobile app, then probably your app takes a long time to get downloaded from the app store (iOS app store or Google Play store) or the users who have downloaded the app are not making in-app purchases. 

 If your website or mobile app falls short of the expected conversion rate, there is a 70% likelihood that there may be glitches or issues within the development and maintenance segments.

What Services Can Unified Infotech Offer in the Conversion Rate Optimization?

Before strategizing for the conversion rate, prioritize what you want to achieve. It will bring clarity to what you ask from your web design and development company.

If you are unsure, let’s give you a brief idea of what Unified Infotech can offer in terms of increasing your brand’s conversion rate.

Conversion Rate Optimization Tips

Before strategizing for increasing conversion rates, you should know that it is more or less the same whether you want to increase conversion on your mobile app or website. All you need to focus on is what you want to achieve. 

Let’s check the proven strategies to boost conversion rates.

1. Optimize the Processing Speed

Think of a scenario where you visit a website or a mobile app and it takes more than a few seconds to load the entire page. How would you feel? Would you still stay on the page or would you just look for some other alternatives? 

It is obvious that you would immediately close the app or website and look elsewhere for what you have been looking for. As per Google Consumer Insights, 53% of mobile sites visitors will abandon the page if the load time is longer than three seconds.

The processing speed of the web page plays an important role in this regard. It influences user satisfaction and engagement, impacting the conversion rate. Hence, you should optimize the processing speed.

What you can do is –

• Make sure to use the relevant API calls as every API call will take a certain time to perform the operations. So, stuffing in unnecessary API calls isn’t worth it. Is it?
• Reduce the image size as much as possible. You won’t want to lose your potential customers for just an image. Isn’t it? 
• Eliminate animations from your website or mobile app, if not needed.

2. Make the First Positive Impression

How would you perceive a website or an app if it uses variant colors on its landing page and has no consistency in its overall layout? You won’t trust the brand. Right? Yes, this is true because the brand fails to make a first impression, lowering the conversion rates.

If you have an online presence and want to increase your conversion rate, you must take note of the below-mentioned factors that focus on improving the first impression.

• Make it a point to highlight the value-adding elements. For instance, ask your web design and web development partners to focus on the designing and placement of CTAs. Data reveals that people take 50 milliseconds to perceive a brand as credible and trustworthy. So, take the best strategy to establish the first impression. 
• Incorporate compelling content rather than long confusing one. Don’t confuse the visitors with complicated word choices. No one will bother to search for the phrase or word meaning you would add to the app’s content. Instead, play with simple and commonly-used phrases. Yet ensure to effectively communicate your target message.

3. Take the UX-first Approach toward Conversion Rate Optimization

The UX is the most crucial factor when you want to improve the conversion rate. Think of an instance, when a person visits your website or mobile app and then leaves your site getting confused about how to place an order.

What do you think about the experience they have with your app or website? Is it good or bad? Would they return to your website again? If all your answers to these questions direct to a negative side, then, going forward, your app would have a poor conversion rate. 

So, you need to work on the overall user experience. 

To maximize the user experience, you can follow the psychological theory of Maslow, where the given image below highlights the specification of a user interface that tends to meet the needs of visitors.

The ‘functionality’ and the ‘information’ factor are the two most basic needs that you must attain to go forward motivating the visitors to stay for long and take the desired action. 

Unified Infotech, a reputed web development company in NYC increases the functionality of the website or mobile app through prioritizing a consistent performance uptime. On the other hand, they maintain the ‘information’ factor by enhancing the usability of the application.

4. Get Rid of Irrelevant Form Fields

You may embed forms on your mobile app or website to collect data from users or ask them to subscribe to your newsletter. This may frustrate your users, forcing them to leave the app. 

You should keep in mind that people are not visiting your site to fill out forms. So, if you want to collect data through forms, you need to engage your users and make the first impression right. Don’t force them to fill out forms but make your product and service so valuable that they want to fill it out to get future updates from you. 

You can consider the following practices to ensure that people take action and it increases your conversion. 

• Reduce the friction by shortening the form field. Add the fields only which seem to be relevant (such as first name, last name, email-id and contact information). 
• Don’t use vibrant colors. You can go for a monochromatic color tone. It will render a professional look.
• Place the survey form such that it does not cover the main content.

5. Emphasize Content Localization

Conveying the target message in the local verse can help you reach more audience. For instance, you want to target the USA audience but develop your content in German language. With this strategy, neither you can convert your visitors, nor you can perform better in local searches.

A recent study by alttranslate.com observed that 76% of users make purchases only if the website content is in their native language. This validates the importance of ‘content localization’ for higher conversion.

Let’s say you want to sell a pen with the content in two different languages.

• The first one is in English: “This pen will give you a smooth writing experience”.
• The other one is in French: “Cette plume vous offrira une expérience d’écriture fluide.”

As an english speaker, would you spare time visiting websites with the second content? Probably not. But what if there was a translation option available, allowing users to read the content in their preferred language?

6. Optimizing the Quality of Landing Page

Whether you want to increase your brand conversion or make the first impression, you must improve the quality of your landing page. As per a Gartner survey, about 48% of visitors leave websites or mobile applications attributing to a poor experience of the landing page. They refuse to engage with any brand collateral further. 

If you place an irrelevant pop-up on your landing page, would your visitors pay a heed to look further? Surely not. Rather, present the most engaging element you own as a brand in the first place. Give your visitor a reason to stay and explore your products or services. 

Consider the following practices for optimizing landing pages and boost conversion.

• Add trustworthy elements like customer testimonials, success stories and the earned badges. 
• Add Visuals like infographics and demo videos.
• Highlight services or products offered.

7. Implement Social Proofs

As per Wikipedia, social proof is the psychological factor. It makes a person do the same thing as performed by some collective group. Social proof is a parameter which makes a person believe whether an action is wrong or right.

It fits the most valid scenario for online buying. It is quite common now-a-days that customers make buying decisions based on the reviews and ratings from other buyers. Therefore, it validates that adding social proof is an excellent way of boosting conversion. 

Best practices to add social proof to your website or mobile app are mentioned below.

• Make it count with showcasing the client’s association. Notice how the Unified Infotech’s team has highlighted the association of the organization with their clients on the landing page. They have also mentioned one of their recognitions as a brand.

• Validate your Standpoint based on Real-Time Data. Here is an instance, how you can showcase the business data and add CTA buttons immediately following it. This strategy will definitely help increase the conversion of your website. 

8. Simplify the Payment or Subscription Steps

It is not just that you want your visitors to visit your website or mobile app but want them to take certain actions. It may be to subscribe for newsletters or buy your products or services. Isn’t it?

If you make these things complicated, you cannot attain the conversion rate that you have been aiming for. Therefore, developers must integrate popular payment gateway solutions with their app or website leaving no room for customer complaints. On the other hand, designers should make an emphasis on the buttons that would direct visitors to the payment page. 

The more seamless it gets, the possibility of increasing the would be more.

Other prominent practices that you can add for a smooth checkout are given below.

• Adding guest check out features so that visitors can skip the option of registering themselves as members. 
• Use vibrant colors for any newsletter subscription segment. Make it accessible.
• Make different payment modes (EMI, CoD and other online payment modes) available for customers.

9. Track Your Visitor’s Interaction

The most strategic way to increase conversion is to understand the interaction of customers across all touchpoints. When you assess the user behavior, you can be assured of what actions to take and what not to take.

A web development company considers user recording, heatmaps and website analytics to get insights into the frictions, how visitors interact with the website. This lets them unveil the scope of improvement.

Optimizing conversion rate is a continuous process. You need to be flexible such that you can refine the existing strategies based on the user feedback. Make it a point to monitor whether the applied strategies are working in your favor or not. It will help improve your mobile app and website’s performance.

Final Thoughts

The conversion rate holds major significance in online marketing and user experience optimization, serving as a performance indicator for businesses to evaluate the success and impact of their online presence. By analyzing and enhancing conversion rates, organizations can strategically refine their approaches, optimize user experiences, and ultimately drive meaningful business outcomes.

The post Conversion Rate Optimization: A Guide to Website and Mobile App Development Success appeared first on Unified Infotech.

Factors like cultural barriers, language differences, and different priorities are the main areas of concern when maintaining a business partnership. This blog covers some effective tips to overcome this problem and illustrates what makes Unified Infotech the ideal software development partner.

How to Build a Successful Partnership with a Software Development Firm?

Assess the Value of a Potential Business Partnership

Analyzing the value of a potential business partnership with an offshore software development firm is important. 

Extensive research is vital in this regard. You must consider industry experience. A software development company with vast industry knowledge may possess a network of contacts and insider information about customers. 

Additionally, review a potential business partner’s history and reputation. If they have a history of instability or unethical practices, it can be a big problem later. Reputational damage can ruin all the hard work you have done till now. 

You must evaluate the advantages while deciding on the prospective collaboration with an offshore software developer. Conducting a SWOT analysis allows you to compare their strengths, weaknesses, opportunities, and threats to your own. Additionally, a cost-benefit analysis can help estimate potential revenue, expenses, risks, and returns associated with the partnership. 

The purpose is to verify a potential offshore software development firm’s reliability, credibility, and suitability for your business expansion. Ascertain each partner’s value and potential contribution to achieving your objectives. You would want to develop a long-lasting business partnership for a rich and rewarding experience.

Conduct In-depth Market Research

Engage in extensive market research to identify potential software development partners. Look for a developer with full-stack knowledge and also determine the most suitable cooperation and pricing models for your project.

Essential Technical Skills

Hire a custom software developer with full-stack expertise. A proficient full-stack programmer fully understands all facets of a software product, encompassing the front-end, back-end, network, database, and hardware components.  An exceptional software developer should be able to devise solutions for challenges that may arise at any stage of the software development process.

Outsourcing Cooperation Models

Let’s explore the various collaboration models offered by most outsourcing vendors:

Dedicated Team

This model involves a long-term agreement between the client and the service provider. The provider supplies software development professionals who possess the required experience and skill sets. The client can either oversee the team themselves or designate the project manager provided by the service provider to handle communications. This model is ideal when the project scope is not well-defined, and requirements can change during development. The main aim is to assemble a team that compensates for any expertise gaps and collaborates seamlessly as an extension of your own workforce.

Staff Augmentation

Staff augmentation is a form of outsourcing that lets you add exceptionally skilled developers to your team without the lengthy hiring process and additional expenses associated with full-time staff recruitment. By following the staff augmentation approach, you can fill specific gaps within your team or establish an entire dedicated team.

Companies often favor IT staff augmentation as a cost-effective means to develop top-notch software, especially when internal resources are limited. For instance, if there is a need for a single DevOps engineer to establish a CI/CD pipeline. The staff augmentation model is also well-suited for businesses requiring a few specialists to support their projects.

Project-Based Model

This model involves your development partner taking charge of the entire development process, following your specifications. You provide the software development team with the requirements, and they handle the development process, delivering the final product as per your schedule and specifications. The project-based model offers two key advantages: access to skilled resources and enhanced flexibility and scalability.

Outsourcing Pricing Models

Most offshore software development firms operate using either the fixed-price or the Time and Material (T&M) models. Let’s delve into these pricing models:

Fixed-Price Model

The service provider establishes a fixed rate for a specific project in the fixed-price model. This option suits businesses with well-defined and precise requirements and small to medium-sized projects. However, there is a higher risk of budget overruns if the project scope changes significantly.

Time and Material (T&M) Model

This model involves billing the project owner based on hourly labor costs and the price of materials utilized. Hourly rates, equipment costs, subcontractor markups, and material expenses are typically agreed upon in advance. This pricing model offers greater flexibility compared to the fixed-price model.

Offshoring software development has its drawbacks, such as language and cultural barriers and challenges with managing a remote team across different time zones. Fortunately, partnering with a reputed software development company can help mitigate these drawbacks, particularly if they have extensive experience delivering effective business-oriented solutions.

Establish a Mutual Value System

It’s important to understand the organizational culture of the offshore firm to establish a value system that will guide both in-house and offshore teams. Both these teams may have different values. It makes sense to know them all. Clearly convey your organization’s principles and values before hiring a software developer. Conducting workshops for both teams can also be fruitful. There need to be some common values, for instance:

• Purpose

Core values provide a purpose to the team members. A purpose motivates them to deliver better results and is important for their satisfaction. 

• Agility

The teams must quickly adapt to dynamic development processes and evolving requirements. 

• People-Centric

There must be a friendly workplace atmosphere where employees are treated equally and with respect. 

Ensure Open and Transparent Communication

There needs to be an emphasis on open and transparent communication to build a lasting professional relationship with an offshore software development company. 

A good introduction is important. The development team must know about the key stakeholders. Also, everyone should be aware of who’s responsible for what. This can solve many complex issues that business partners tend to face and help decide on the right tone of communication. 

The business partners and their representatives should meet in person before kick starting the project. A long video call would be equally valuable and relevant in this modern age. It would make things easier for both parties as they clear any doubt and start the development work on a positive note.

Foster a Mutual Sense of Compassion

Fostering a mutual sense of compassion is difficult. A lot of businesses fail to understand the connection between compassion and software development. 

Small and medium-level businesses tend to have tighter budgets. They want highly-spirited and passionate development teams that stay fully committed throughout the development process until delivery.  To foster a mutual sense of compassion and high spirit between the two teams, you can take the following steps:

• Align both offshore software development and in-house teams on business goals and future milestones. This may not contribute to designing custom software, but it helps in a different way. It incorporates a sense of inclusiveness and belonging, which is beneficial toward fulfilling the larger goal – business growth. 
• Identify any potential problems early on. Resolving them quickly or at the start of the development process can help in different ways. For instance, one can prevent delays and reduce the overall cost of the software development project. 
• Organize get-togethers to spend time with everyone involved in the project. It helps you understand whether everyone feels motivated and the issues they’re facing. Additionally, you can provide them with incentives as an acknowledgment of their contributions, thereby motivating them to work harder.

Build Trust

A business partnership is only successful if it’s built on trust. Get to know the offshore software development company members at the start. Treating the development team as your partner will help build a relationship of mutual respect. This motivates the offshore team to give their best and help accomplish goals. Thus, their capabilities and experiences make them a major asset to your enterprise. 

You need to follow a couple of things to establish trust. For instance, allow them to work more freely and without excessive supervision from your end. Maintain transparency in financial matters of the software development project and clear doubts through open discussions. Additionally, accept the fact that the partnership may not always go as expected. In that case, iron out the issues together to ensure a fruitful business partnership.

Be Clear about Common Goals and Vision

A business organization and its software development partner make for a collaborative team. They need to understand the common goals to devise effective strategies and attain success together. Think of your offshore software development partner as a collaborator for the common gain.

The focus also needs to be on a shared vision, where the custom software provider and its business partner benefit as a team. Shared visions allow for better cooperation, which in turn results in much more productive performance. Let’s say you emphasize being eco-friendly as an enterprise. If your business partner also cares about being environmentally responsible, the enthusiasm to collaborate will only grow. 

These are some proven ways to build a successful business partnership. But is a long-term partnership with an offshore software development firm really worth it? Let’s find out!

3 Reasons to Invest in Offshore Custom Software Development

As per Accelerance, the global software outsourcing revenue is projected to reach $145 billion by 2027. In fact, the same report states that software development will remain the most outsourced IT function in 2023. 

There are multiple benefits to working with the best custom software design and development companies. This blog has covered some key reasons to team up with an offshore business for custom software engineering.

Access to a Large Talent Pool

Offshoring enables you to work with talented professionals with diverse expertise and experience. You can therefore tap into a global talent pool and get a competent software engineering partner for your unique business requirements. It ensures an output of the highest quality and overall project success. 

On the other hand, traditional in-house hiring can restrict your options to only local candidates who cannot handle complex software development projects.

Flexibility in Scaling

With offshoring, you can seamlessly adapt to your changing business requirements. Rope in custom software development experts as your project expands and end the offshore business partnership after the team delivers the product. 

Modern entrepreneurs love this flexible team-building approach, as they can optimally use the resources throughout the software development lifecycle. 

Consistent Productivity Levels

Maintaining a consistent productivity level with an in-house team can be challenging. You can resolve this by hiring a software application development company. A competent offshore development team precisely understands the client’s requirements and works accordingly. This is one of the biggest benefits of choosing them.  To ensure consistency across the project lifecycle, the developers must:

• Create a certain amount of code
• Adapt a specific code style and technical conventions
• Optimize designs
• Promote code reusability
• Automate repetitive tasks

Unified Infotech has extensive experience as a custom business software development company. We have catered to clients globally and across 15+ industry verticals.

What Makes Unified Infotech Your Ideal Software Development Partner?

We engineer custom software solutions that give your business a competitive edge. Our well-defined development methodology, process transparency, and consistency make us the right fit for your software development project. Read on to learn more about us.

Consulting

Our team will guide you through the process of digitizing operations and streamlining workflows to meet your business objectives. We will help you choose the ideal custom software solutions for accelerated business growth. 

Proactivity

We work towards reducing operational overheads. While most software developers wait for clear instructions from the client, we proactively communicate and engage with the client, working towards monitoring the progress of the software development project and guiding them throughout the process. 

Best Practices

Unified Infotech follows the best engineering process to develop top-notch software products. We emphasize the best industry practices and CMMI Level 3 protocols to create all our products through a highly-established set of protocols. 

Accountability

We hold ourselves accountable for delivering custom software solutions and take every measure to provide them with the best results. For us, a portfolio full of success stories matters more than a list of random projects.

Conclusion

A successful long-term partnership with an agile offshore software development company is a result of a mutual value system, trust, open and transparent communication, and clarity of goals. Choose Unified Infotech as your software development and consulting partner. We deliver the best outcomes and enhance business performance through custom-engineered software solutions.

The post Offshore Software Development: Tips to Building a Successful Long-Term Partnership appeared first on Unified Infotech.

Despite reusing the underlying business logic, headless architecture turns the front-end interface into a collection of APIs that various applications and servers can access through abstraction. Headless architecture has become increasingly popular in web development. This type of architecture has a lot of benefits, including increased flexibility, scalability, and faster load times.

But what exactly is headless architecture, and how does it work? In this blog post, we will also take a closer look at headless architecture and explore its benefits and challenges, how headless architecture differs from other hybrid architectures when you can use it, and what you should watch out for once you implement the same.

What is Headless Architecture?

Headless architecture is a development concept in which the front-end and back-end of a web application are separated. In a headless architecture, the back-end typically consists of a RESTful API that exposes the application’s data and business logic. The front-end is responsible for rendering the UI and consuming the API. This means the front-end can be developed using any technology as long as it can consume the API. This could be a single-page application (SPA) framework like React or Angular or a native mobile app built using Swift or Kotlin.

Let’s discuss how headless architecture works, including its main components and how they interact with each other.

Main Components of Headless Architecture

1. Back-End AP

The back-end API is the heart of headless architecture. It exposes the application’s data and business logic through a set of RESTful APIs that the front-end can consume. The back-end API can be built using any programming language or technology stack as long as it can deliver data in a structured format that the front-end can consume.

2. Front-End

The front-end renders the user interface (UI) and consumes the data from the back-end API. It can be built using any technology stack that can consume RESTful APIs, including single-page application (SPA) frameworks like React, Vue, or Angular, or even native mobile apps built using technologies like Swift or Kotlin.

How do the Components Interact?

In a headless architecture, the front-end and back-end interact through a set of RESTful APIs. When a user requests a page from the front-end, the front-end sends a request to the back-end API, which returns the data needed to render the page. The front-end then uses this data to render and display the UI to the user.

This process can be broken down into the following steps:

1. The user requests a page from the front-end.
2. Front-end sends a request to the back-end API.
3. The back-end API returns the data needed to render the page.
4. Front-end uses this data to generate the UI.
5. Front-end displays the rendered UI to the user.

Benefits of Headless Architecture

1. Increased Flexibility

One of the biggest benefits of headless architecture is increased flexibility. Because the front-end and back-end are decoupled, developers have the freedom to choose the technology that best suits their needs. This means you can develop front-end using the latest and greatest frameworks while developing the back-end using tried-and-true technologies.

2. Better Scalability

Another benefit of the headless architecture is better scalability. Because the front-end and back-end are separate, each component can be scaled independently. This means that if you need to handle a surge in traffic on the front-end, you can scale up the front-end servers without worrying about scaling up the back-end servers. This can lead to significant cost savings, as you only need to scale the underload components.

3. Faster Load Times

In a traditional web application, the server is responsible for rendering and delivering the UI to the client. This can result in slow load times, as the server has to do a lot of processing before the page can be delivered to the client.

In a headless architecture, the front-end is responsible for rendering the UI, which means that the client can start rendering the page as soon as it receives the data from the API. This can result in significantly faster load times, especially on mobile devices with slower network connections.

4. Improved Collaborative Workflow

When you choose a headless CMS, it separates the front-end from the back-end and organizes content with reusable content models. Thus a team of content editors and developers work parallelly.

Plus, the content editors can update content with no additional support from the developers on all the channels. The developers have enough time to handle important work more efficiently. So, headless CMS will help the developers properly use their time.

Comparison between Headless, Traditional, and Serverless Architecture

Headless, Traditional, and Serverless are three popular architectures for web development. Each architecture has its unique advantages and disadvantages. Below is a comparison of the three architectures in bullet points.

Headless Architecture:

• The headless architecture separates the front-end and back-end of a web application.
• It allows developers to build front-end using their preferred technology and connect it to any back-end via APIs.
• This architecture offers flexibility, scalability and faster development time.
• However, it requires more initial setup and a skilled team to manage both front-end and back-end.

Traditional Architecture:

• Traditional architecture is a monolithic architecture where the front-end and back-end are tightly coupled.
• All the business logic and data processing occur on the server-side, and the server sends HTML to the client.
• This architecture is straightforward and easier to maintain for small projects.
• However, it is less flexible and scalable, and changes in one part of the application can affect the entire system.

Serverless Architecture:

• Serverless architecture is a cloud-based architecture allowing developers to build and run applications with no worries about infrastructure management.
• It uses cloud functions to execute code instead of running an entire server.
• It offers automatic scaling, cost-effectiveness, and reduced server management overheads.
• However, it requires a deep understanding of cloud services and functions, and there might be latency issues when dealing with large volumes of data.

Here is a visual presentation of how Traditional, Headless and Serverless CMS Architecture has been performing since 2022 in the United States. Image Source: Google

Ultimately, the choice of headless, traditional or serverless architecture depends on the requirements of your application. Headless architecture is best suited for content-heavy applications that need to display data from multiple sources. Serverless architecture is ideal for event-driven applications that need to respond to specific triggers, and Traditional architecture is ideal for smaller projects.

Challenges of Headless Architecture

1. Increased Complexity

One of the main challenges of headless architecture includes increased complexity. Because the front-end and back-end are separate, developers must spend more time designing and building the API that connects the two components. This can be challenging, especially if the application has complex business logic that needs to be exposed through the API.

2. Security

Another challenge of headless architecture is security. Because the front-end and back-end are separate, there is the potential for security vulnerabilities if the API is not properly secured. This means developers must spend extra time ensuring the API is secured correctly and user data is protected.

3. Higher Development Costs

Finally, headless architecture can be more expensive than traditional web applications. Because the front-end and back-end are separate, developers must spend more time designing and building the API that connects the two components.

Additionally, because the front-end can be developed using any technology, developers need to be proficient in multiple technologies, which can be time-consuming and expensive to train for.

Mitigate the Technical Challenges – Choose Unified Infotech for Your Project’s Success

Unified Infotech is a leading software development company. We assist businesses in implementing a headless architecture for their web and mobile applications. With a team of experienced developers and a proven track record in developing custom software solutions, we can provide the necessary expertise to help businesses leverage the benefits of headless architecture.

The Headless approach enables businesses to achieve greater flexibility and scalability, as they can quickly add new features or functionality without affecting the overall architecture.

Unified Infotech can help businesses design and develop custom headless applications that provide a seamless user experience across different devices and platforms. Teams at Unified have a proper understanding of the latest headless technologies. Our experts can suggest businesses choose the best technologies based on their specific requirements.

Moreover, Unified Infotech can assist businesses in integrating different systems and APIs to create an effective solution that can streamline operations and improve business efficiency. Our company can also provide ongoing support and maintenance to ensure that the headless architecture functions optimally over time.

Conclusion

Headless architecture is the future of web development due to its flexibility, performance, and ease of integration and maintenance. It is an innovative approach to web development that offers many advantages over traditional web applications. As more and more businesses move towards a digital-first approach, headless architecture will become increasingly important for building responsive, scalable, and high-performing websites.

By separating the front-end and back-end, developers can build websites that are easy to maintain, update, and integrate with third-party systems, making them an ideal choice for every business. While headless architecture may require more effort and expertise than traditional web applications, its benefits are worth the investment.

FAQs

What is headless architecture for websites?

Headless microservices architecture empowers modular content management and delivery through independent, API-driven services. The back-end or CMS is responsible for content management and structured data handling, while the front-end or UI handles the presentation and user experience.

What are the different types of headless architecture?

Certain types of Headless CMS architecture include API-based, Microservices-based, Decoupled, GraphQL-based, JAMstack-based, Container-based, Serverless-based, Federated CMS, Hybrid CMS, and Event-driven.

Why choose headless architecture for websites?

Headless architecture offers greater flexibility and scalability. Since the front-end and back-end are decoupled, you can change either without affecting the other. Thus it makes experimentation and optimization easier.

Is headless CMS good for e-commerce websites?

Yes, it is possible. Headless architecture makes integration with third-party systems easier, along with customization flexibility for e-commerce websites.

How can you manage content with headless architecture?

Content is managed through the back-end (CMS), which can be accessed through an API. You can create, edit, delete, access, and display through the CMS on the front-end.

How does headless architecture impact website design?

Headless architecture offers greater design flexibility, as the front-end can be designed independently of the back-end. This allows for more creative freedom resulting in more innovative designs.

How does SEO work with headless architecture?

With Headless architecture, SEO can be more complex, as search engines typically crawl the front-end of a website. Some solutions, like server-side rendering, can improve the SEO process.

What are the popular CMS platforms?

Some popular CMS platforms for headless architecture include Contentful, Strapi, and Sanity. These platforms offer APIs to access content from the front-end.

What are the drawbacks of headless CMS?

Headless architecture seems more complex to set up and maintain as more components are involved. It can also require more development time, as the users mostly need custom front-end development.

When should you choose headless CMS?

Headless architecture may not be the best choice for all websites. It may be overkill for smaller sites as they only need a little flexibility or scalability. However, headless architecture provides significant advantages for larger and more complex sites.

The post Headless Architecture: Why is it Getting More Relevant? appeared first on Unified Infotech.

What is Bard

On 6th February 2023, in a blog post, Sundar Pichai introduced Google Bard. It is an experimental AI chat service that can retrieve real-time information from the web. Theoretically, it processes inputs from the user and responds with an updated, well-researched answer.

Source: Google

Bard was a relatively new concept at the time of its initial release. However, for several years, Google has been building and testing chatbots that can respond with information on any topic. The AI chatbot uses LaMDA (or Language Model for Dialogue Applications), the family of conversational neural language models that was announced by Google back in 2021.

Is it Available

Right now, at the time of writing this post, there is no way for the general public to use Bard and how it works. Since it is in the testing phase, Google has made it accessible to a handful of trusted testers.

Google revealed that these testers do not serve as Search Quality Raters. Instead, they are a varied group of individuals from different ethnic and geographic backgrounds.

These testers evaluate Google’s products to understand new Google products and features and how people would utilize them. Google claimed that this testing is provided in collaboration with a third-party supplier.

So, if you haven’t received an invite from Google already, the chances are that you will have to wait with the rest of us.

How does Google Bard Work

Since Google Bard is an AI chat service, it can produce a conversational response to the request or query that the users type into the text box. In an event in Paris, Google’s Senior Vice President Prabhakar Raghavan shared information about how the AI chat service works.

For example, suppose you want to buy a new car. In that case, Bard can take several factors like budget and safety into consideration and help you make an informed decision.

Another example shows that Bard can help you plan road trips. When asked about a list of stops between San Francisco and Santa Cruz, the AI chat service responded by describing four stops, including Half Moon Bay, Pescadero, Santa Cruz Boardwalk, and Pigeon Point Lighthouse.

Who can Use Google Bard

Even though Bard is currently in the experimental phase, Google is expected to integrate the AI-powered features into Search soon. Once it is rolled out for the public, all the users will be able to access Bard’s capabilities.

Will Google Bard be Free

Although Google is yet to verify if Bard will be chargeable to the user, it seems that Google Bard will be initially available for free. Given that Google Bard’s competitor ChatGPT Plus already exists as a subscription service, we cannot rule out that possibility.

Google Bard Vs. ChatGPT – The Comparison

Controversy Around Google Bard

After a factual error was made in the first demo of its new artificial intelligence system, Alphabet, the parent organization of Google, saw its market value decline by $100 billion. As part of an official promotional post for Bard on Twitter, Google demonstrated the use of Bard to answer queries regarding the James Webb Space Telescope (JWST), which were actually erroneous. Experts pointed out the error in the replies, bringing attention to this problem.

Final Thoughts

Overall, AI chat services can speed up and save money on time-consuming customer support interactions. Customer satisfaction levels can be largely increased as a result of conversational AI chatbots’ ability to mimic human conversational experiences accurately.

Google also plans to create a set of tools and APIs to support the development of more innovative AI apps over time. These developments may be essential for startups and medium-scale businesses looking to build dependable and trustworthy AI systems.

With the stringent testing process that Google has undertaken, it is only a matter of time before Bard’s responses uphold a high standard for quality, safety, and groundedness. And its popularity and level of adoption across verticals like healthcare, e-commerce, social media, messaging, research, and others will keep increasing.

The post Meet Bard: The “Conversational AI Service” from Google appeared first on Unified Infotech.

The entire gamut of business went through turmoil as soon as the pandemic hit the globe. However, amidst all these, the business world has also undergone some remarkable, unseen, and positive changes. Entrepreneurship picked up, remote work culture became the new normal, E-commerce scaled newer heights and what not! And all these have been possible due to the huge digital transformation that has been happening over the last few decades or basis the need that evolved due to the recent pandemic.

Well, when it’s about digital transformation, the telecom industry proved to be one sector that not only sparked the revolution, but has also been the flag bearer since long time now. To note here, telecom industry has almost become a synonym to this digital shift.

But then, this trajectory shift in digital space is the outcome of facing unknown or unheard challenges, overcoming them, and finally building robust technologies to bring in a digital revolution. In this blog, let’s have a look at some of the greatest challenges faced by the telecom industry and how it overcame them while maneuvering this remarkable digital transformation in real-time.

Challenges of Implementing Digital Transformation in Telecom Industry:

Challenge #1: Super Fast and Responsive Customer Service

While customers don’t like to wait in queues, customer service providers were not able to handle or respond to the large volumes of calls they received. Attending such humungous amount of calls and responding to them required large number of human resources, which again made the process cost-ineffective.

Solution #1: Putting Artificial Intelligence (AI) Into Customer Service

As a technology, AI has been developing competencies in telecoms. AI has changed the old school ways of attending customers, handling their queries, resolving them, and boosts customer engagement.

These days, businesses are focusing more to become an omni-channel contact centre platform software platform. Telecom industry is putting AI into customer service and engagement to make this happen across all levels. Virtual customer assistant, chatbots, and other AI powered tools are best examples of how telecom industry is making digital transformation a reality in today’s world.

Challenge #2: Handle Complex Business Processes

Source: unsplash.com

Business processes usually get more complex with the high influx of data. As the data flowing in spike up, processing them or extracting information out of them gets more complex. With only human computing abilities, handling this enormous amount of data is near to impossible. And once data is lost, businesses start losing their growth and revenue.

Solution #2: Machine Learning to Automate Businesses

Automating businesses was one of the greatest digital transformations in telecom industry. Here, Machine Learning (ML) initiated developing competencies in telecoms by empowering machines to learn on their own over time and process massive amount of data in no time. Furthermore, by developing advanced ML algorithms, telecom industry brought in a new digital transformation.

Challenge #3: Rise in Remote Working Culture

Source: unsplash.com

Remote working is the new normal and there is no denial about this! However, with the advent of this new normal, organizations started facing a new set of challenge – how to build a centralized work model wherein data can be made accessible to every employees, how to stay in sync with the employees sitting across different locations, or how to build a connection between employees and their devices.

Solution#3: Introducing Cloud Hosted Telephony Solutions

With these cloud hosted telephony solutions, organizations can now easily build a centralized data storage that can be managed and accessed from anywhere in world. Also, since data is stored in the cloud, it became easier for organizations to build a seamless human-device connection. By investing more on this cloud-hosted telephony solutions, service providers are bringing in a massive digital transformation in the telecom market.

Challenge #4: Rise of OTT (Over the Top) Platforms

Source: unsplash.com

OTT platforms started growing exponentially since last decade, thanks to the smart phone revolution! The arrival of WhatsApp, Facebook Messenger, Telegram, Netflix, and others have affected the telecom sector in infinites ways. As a result, revenue generation in telecom market started dipping largely.

Solution#4: Develop Advanced Digital Content Delivery Network

Another milestone digital transformation in telecom market is the development of networks to deliver digital content. Telcos adhered to the rise of OTT platforms and started building cloud hosted telephony solutions through which digital content be distributed via high-speed broadband or Wi-Fi, or even through mobile data packs.

Challenge #5: Old School Legacy Systems

Legacy systems are traditional systems are either outdated or can no longer support the objectives of a business. Legacy systems proved to be one of the most challenging factors in the overall digital transformation of businesses. You can read more Legacy Systems

Solution#5: Modernizing Legacy Systems

The modernization of legacy systems is yet another remarkable digital transformation in telecom industry. The process requires reviewing and updating business requirements, which leads to assessing all the existing codes. Following this, advanced systems are developed to optimize overall operation and performance of a business. Even though this is quite a complex process, it ensures a high ROI to businesses.

How Unified Infotech Can Enable Telecom Clients Globally in Digital Transformation?

Well, these are just few pointers on how organizations in telecom industry are contributing to digital transformation in today’s era. In our next series of blogs, we would discuss more on this. However, if your business or organization is looking out for reliable, secured, and cost-effective telecom services, you must get in touch with United Infotech to hire some of the best industry experts. And while you get in touch with them, you can have a look at one of their recent case studies mentioned below:

• Service Industry Sector: Telecommunications and Network Services
• Client Requirement:

1. Solid or proven business consultation and planning.
2. Information architecture for website and mobile applications.
3. Compelling experience design that can fulfill customers’ needs.
4. Web development services to offer seamless user experience.

Challenges Faced By Client

Client wanted to develop a highly interactive website that would serve as a single touch point to cater to lead generation, validation of sales, and boost customer engagement. However, there were number of bottlenecks that were challenging the entire development process.

• Though the client had a decent visibility in the online market, their site was not an interactive one. It lacked all the aesthetics of designing with no branding elements in place. Hence, they had a high bouncing rate, and due to which their lead generation was getting negatively impacted.
• The user experience was quite outdated and failed tragically to keep the users or visitors engaged.
• Prospective customers find the website not worthy enough since there was a lack of navigational or structural integrity.

Solutions We Delivered

For all the projects we have handled so far, we first bifurcate the project so that we can walk into both organization’s and customer’s shoes. Following this, our team had a discussion with the client, and our core team started storyboarding followed by our ways of market research and creating discovery strategies. Competitor analysis was given higher priority to analyze the trend and get market insights, understand customers’ requirements to figure out the best practices to keep customers glued to the site.

• The site required functional information architecture – we addressed this as required.
• As we walk in the shoes of customers, we understand their pain points better. While beginning with the development process, we also considered the mental model guideline of the users along with organizational schema and structure. Following this, we developed accurate labeling & structure that will solve the problem of inconvenient navigation.
• Client had a highly exponential website. Hence, we had to make sure that the new platform we were building the site on should be scalable. And we achieved this we took leverage of an advanced third-party technology.
• Our next goal was to boost on-page traffic through standard SEO practices. As a result, there was an exponential increase in user engagement along with lead generation.
• The last step we followed was the trial and error check. As we approached towards the end, the client got established as one of the reputed telecom service providers.

The Final Outcome

• Being associated with United Infotech, client achieved more than 50% increase in user engagement.
• Lead generation skyrocketed to a greater height; credit goes to the upgraded navigation and information architecture.
• Our SEO and Schema strategies delivered a remarkable growth in web traffic for the client’s site.

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According to research by Statista, e-commerce’s share of total retail sales in the US surged from 11% in 2019 to 14% in 2020. Since then, there has been no turning back for these businesses.

1. Taking Your E-Commerce Game Up a Notch

With new trends enhancing e-commerce, online customer experience (CX) and store engagement have become intimately tied to business outcomes. Customers have high standards and have become particular regarding their expectations from brands. So, if your website is not appealing, 38% of users will stop engaging with your content. (Source: Hubspot)

So, how should you build a robust website/apps that also converts?

We at Unified Infotech have helped our clients to digitally transform themselves using the best practices while staying ahead of the competition. To know more, please see our ecommerce website development services (web/apps, saas development) – 1200+ solutions delivered for small and medium businesses, funded startups, enterprises, and Fortune 500 clients globally.

To augment your website’s UX+CX and achieve your business goals across all the stages of the customer journey i.e. from lead generation to conversion, customer engagement and loyalty, we have listed some b2b e-commerce trends:

• AR to Boost Customer Experience (CX) – Digital platforms are using augmented reality to empower consumers’ shopping experience. Now, shoppers can get a preview of products and services in real-time through the ‘try on’ or ‘view’ feature. The beauty and cosmetic industry is leveraging the power of augmented reality (AR) to transform the e-shopping experience. With the help of AR, consumers can virtually full-fill makeup applications to mimic how they would try cosmetics on at a traditional brick and mortar store.
• The Power of Artificial Intelligence (AI) – With the help of AI, companies can deliver hyper-personalized and enriching customer experiences.

Here are two of the most powerful AI powered ecommerce future trends that can skyrocket your top of the funnel (TOF):

• Voice Commerce Powering CX – Why type when you could easily voice your query? If an e-commerce store does not have a digital assistant, this can be a major drop-off point for users. They will get tired of typing out their queries as it slows down their shopping experience. An Emarketer survey revealed that 40% of internet users in the US use voice search. Evidently, businesses can leverage the ‘voice-to-cart’ technology to boost a website’s engagement rate and sales.
• Customer Service Chatbots – Customer assistance chatbots can really help to convert visitors into customers. Like in-store salespeople, chatbots help consumers complete their purchase and offer after-sales support. This is a way for businesses and emerging e-commerce companies to communicate with customers (including communication using regional languages) and resolve their issues then and there. In fact, 40% of millennials say that they use chatbots daily as they provide answers instantly. (Source: Slicktext)
• Big Data for Personalized Experience– Online stores do not have retail salespeople to recommend products or answer shoppers’ queries. That is why it is crucial to have human touchpoints in a customer’s journey on e-commerce platforms. To mimic a user’s personalized in-store experience, online retailers are extracting customers’ information through their social media, browsing behavior, and prior buying patterns. Successful e-commerce brands are leveraging analytics to make UX data-driven and target consumers with exactly what they desire and even more.
• Headless Commerce: A Solution to Increase Sales – Headless commerce is the separation of the front end i.e. the marketplace, user interface, graphics from the back-end that manages the product details and the portal’s entire functioning. This allows e-commerce website development companies being more creative, allowing freedom and flexibility to offer unique and personalized services to customers.

2. Conclusion: E-Commerce UX Trends Are Here to Stay

Emerging ecommerce future trends have gained a lot of traction in 2021 already, driving more traffic to businesses and converting them into potential customers. The pandemic has made us realize how powerful e-commerce is. In fact, it is predicted by Nasdaq that by 2040, 95% of purchases will be through e-commerce platforms.

Looking for an award-winning, best-in-class e-commerce website, apps development company to build/re-build or enhance your online brand perception while complying with security and privacy guidelines? Connect with our experts and book a one-on-one free consultation today!

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