According to research by Statista, e-commerce’s share of total retail sales in the US surged from 11% in 2019 to 14% in 2020. Since then, there has been no turning back for these businesses.

1. Taking Your E-Commerce Game Up a Notch

With new trends enhancing e-commerce, online customer experience (CX) and store engagement have become intimately tied to business outcomes. Customers have high standards and have become particular regarding their expectations from brands. So, if your website is not appealing, 38% of users will stop engaging with your content. (Source: Hubspot)

So, how should you build a robust website/apps that also converts?

We at Reeshatech have helped our clients to digitally transform themselves using the best practices while staying ahead of the competition. To know more, please see our ecommerce website development services (web/apps, saas development) – 1200+ solutions delivered for small and medium businesses, funded startups, enterprises, and Fortune 500 clients globally.

To augment your website’s UX+CX and achieve your business goals across all the stages of the customer journey i.e. from lead generation to conversion, customer engagement and loyalty, we have listed some b2b e-commerce trends:

• AR to Boost Customer Experience (CX) – Digital platforms are using augmented reality to empower consumers’ shopping experience. Now, shoppers can get a preview of products and services in real-time through the ‘try on’ or ‘view’ feature. The beauty and cosmetic industry is leveraging the power of augmented reality (AR) to transform the e-shopping experience. With the help of AR, consumers can virtually full-fill makeup applications to mimic how they would try cosmetics on at a traditional brick and mortar store.
• The Power of Artificial Intelligence (AI) – With the help of AI, companies can deliver hyper-personalized and enriching customer experiences.

Here are two of the most powerful AI powered ecommerce future trends that can skyrocket your top of the funnel (TOF):

• Voice Commerce Powering CX – Why type when you could easily voice your query? If an e-commerce store does not have a digital assistant, this can be a major drop-off point for users. They will get tired of typing out their queries as it slows down their shopping experience. An Emarketer survey revealed that 40% of internet users in the US use voice search. Evidently, businesses can leverage the ‘voice-to-cart’ technology to boost a website’s engagement rate and sales.
• Customer Service Chatbots – Customer assistance chatbots can really help to convert visitors into customers. Like in-store salespeople, chatbots help consumers complete their purchase and offer after-sales support. This is a way for businesses and emerging e-commerce companies to communicate with customers (including communication using regional languages) and resolve their issues then and there. In fact, 40% of millennials say that they use chatbots daily as they provide answers instantly. (Source: Slicktext)
• Big Data for Personalized Experience– Online stores do not have retail salespeople to recommend products or answer shoppers’ queries. That is why it is crucial to have human touchpoints in a customer’s journey on e-commerce platforms. To mimic a user’s personalized in-store experience, online retailers are extracting customers’ information through their social media, browsing behavior, and prior buying patterns. Successful e-commerce brands are leveraging analytics to make UX data-driven and target consumers with exactly what they desire and even more.
• Headless Commerce: A Solution to Increase Sales – Headless commerce is the separation of the front end i.e. the marketplace, user interface, graphics from the back-end that manages the product details and the portal’s entire functioning. This allows e-commerce website development companies being more creative, allowing freedom and flexibility to offer unique and personalized services to customers.

2. Conclusion: E-Commerce UX Trends Are Here to Stay

Emerging ecommerce future trends have gained a lot of traction in 2021 already, driving more traffic to businesses and converting them into potential customers. The pandemic has made us realize how powerful e-commerce is. In fact, it is predicted by Nasdaq that by 2040, 95% of purchases will be through e-commerce platforms.

Looking for an award-winning, best-in-class e-commerce website, apps development company to build/re-build or enhance your online brand perception while complying with security and privacy guidelines? Connect with our experts and book a one-on-one free consultation today!

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For some retailers and customer confronting organizations, the busiest shopping season commences with Black Friday (that is Friday, 23 November) and its expansion throughout the end of the week to incorporate Cyber (Monday, 26 November).

These two days speak to the official beginning to the bubbly Christmas season, with just five ends of the week left before Christmas. This is your chance as a retailer to participate in the spending furor and profit.

To enable you to out with this, the group as we have assembled a rundown of promoting tips, traps, and pointers to enable you to get a solid start and benefit from the biggest shopping period of the year.

What is Black Friday?

The shopping extravaganza following Thanksgiving goes back to the mid-1950s when retail locations would commence the Christmas shopping season with huge deals. So enormous, actually, that yearly store benefits would frequently tip into “the dark” (which means no more extended “in the red,” which is bookkeeping speech for losing cash) when every one of the receipts was counted.

Customers came in large numbers on the craziest Black Friday deals that the day in the wake of Thanksgiving was ordinarily a three day weekend, making it the ideal day to shop. At that point, the web occurred, and Black Friday rapidly spread around the world.

What is Cyber Monday?

It’s difficult to accept, however, Cyber Monday goes back to only 2005. In those, prior days it was normal to arrange everything without exception on the web, customers still required consolation. Online stores started running their very own huge deals to contend with the physical juggernaut that was Black Friday.

Why “Cyber Monday”? Since in the past times, the web was frequently alluded to as “cyberspace.”

Why Monday and not Saturday? Since it turns out individuals get a kick out of the chance to shop while they’re at the workplace, utilizing quick computers and high-speed connections. (Keep in mind, some time ago, the vast majority had just dial-up modems at home.) At the beginning of web-based shopping, Monday demonstrated a lucrative day for online stores – so they embraced it.

Learn From Last Year

Somebody once said that we can take in a lot of things from the errors that we make – maybe that somebody was discussing online business! If despite everything you have your business notes from Black Friday 2017, Google Analytics, or other key reports from a year ago business deals, take them out at this point. Looking at this data can assist you with bettering set up your stock and foresee the sorts of things that will get sold out customer behavior, and considerably more.

Put Everything Up Front

Certainly, Amazon is the titan of Cyber Monday so there’s a great deal that can be gained from their strategies. Their arrangements aren’t covered and are, rather, recorded in one simple to-discover outlet. While you’re inevitably going to discover what you desired, there’s a decent possibility you’ll snatch a couple of different things as well. Do you truly require another match for high-quality earphones? No. In any case, they’re marked down!

This is an incredible method to boost deals if you have a variety of products (or adequate back stock). Put the majority of your arrangements front and center on the sprinkle page. With any luckiness, your clients will locate those extraordinary items they sought and furthermore toss a couple of different things in their shopping cart too.

Have Unique And Specific Promotions

Each and every business will utilize Black Friday and Cyber Monday to offer their best deals of the year. In the event that you need to emerge from your rivals, at that point make to great degree unique and very specific promotions. Attempt to thoroughly consider of the container and offer developments that you ordinarily wouldn’t make; for instance, Free 2-Day Shipping On All Items. While hoping for the best places for Black Friday shopping, ensure that your advancements detail precisely the rate that you will markdown and additionally the specific things that will be discounted. Additionally, put your advancements where customers can without much of a stretch discover them, for example, a spring up message or pennant of your landing page.

Utilize The Power Of Social Media

Make convincing and customized content via web-based networking media, fitting particular interests and rotating around a specific occasion subject. Additionally, focus around utilizing content that exhibit higher commitment levels than pictures, for example, recordings, merry go round promotions, GIFs, Vines, and slide appears. An incredible method to get more natural reach is by boosting sharing. For example, you can tell your crowd something like “Offer this on a companion’s divider and get 15% off”. If you as of now promote on Facebook, consider somewhat expanding your advertisement dollar spending plans with the end goal to push against competitors.

Choose And Prepare Your Discounts Now

Initially, pick a goal for your sale and stick to it. Investigate your suite of items and choose which items you need to apply a discount too. You may just need to make more deals and rake in some additional dollars for the time being, or you may have a more vital methodology that will give a slower and all the more enduring impact. For brisk deals, consider applying a markdown to your smash hit item, the one you’re best known for. This will make a surge of activity to your store, increment the verbal spread about your item, and result in some snappy deals. On the other hand, you could experiment with reducing a portion of your less mainstream things to empower offers of your prevalent things at the maximum.

Get Your Creative Ready

To get your store into holiday mode you’ll likely need to change out your standard pictures to advance your deal. You may even need to refresh a portion of your product pictures to coordinate. It’s vital to keep things looking proficient and smooth, so utilize devices like Canva (utilized for the realistic beneath) alongside great stock photography if you don’t have your own. Along these lines, you can make a scope of firm pictures for various parts of your vacation advertising from store pictures and social post pictures to email showcasing visuals. It’s critical to begin early this since it’s constantly one of those assignments that take longer than you figure it will. In the event that designs just aren’t your stick, it merits getting somebody on Fiverr or Elance to do this for you.

Consider Ads And Set Aside Some Dollars

Contingent upon your product and your specialty, promotions can be an incredible method to spike your movement much additionally amid the Christmas season. Utilizing Facebook promotions enables you to target particular persona types, for example, “ladies who live in San Francisco between the ages of 25-40 and are occupied with design” which is an incredible method to discover individuals without them searching for you. Obviously, you can go the other way Google Adwords to put your promotions before individuals looking for particular watchwords that are pertinent to your business. You should need to try out which is best for you, or what balance you’ll require before the occasions kick off on the grounds that advertisement costs can rise a bit amid the happy season.

Get Your Abandoned Cart E-mails Ready

Amid the holiday season, purchasers will, in general, get somewhat, well, insane. There’s such a great amount to tap on and purchase, such a large number of diversions on the web, that shopping basket deserting is the main problem. Fortunately, it’s a preventable one with the Abandoned Cart app! Utilizing the application implies that each time somebody places things in their truck in your store however then leaves previously finishing the buy, they’ll get a neighborly update from you that their truck is as yet trusting that they will finish their buy. It’s an extraordinary chance to demonstrate your identity, commute home a couple of focuses on the advantages of your items and the incredible arrangement they’re getting. It merits setting up a more occasion themed message for Black Friday through Cyber Monday for a less robotized feel also.

Create A Cyber-Exclusive, One-Day Deal

Offering 15 percent off to customers amid Cyber Monday just won’t work. To emerge on that insane day, when the majority of your rivals are putting forth up astonishing arrangements, you must make a digital select, a one-day deal that is too useful for shoppers to leave behind.

For instance, a reputed brand offers 50 percent off the expense of transportation for Cyber Monday as it were. 50% off is sufficient to catch the eye of even the most prepared customers.

50% is a great deal to give away for some organizations however it’s just for this one extraordinary day and it can drive a huge amount of offers. In any case, you’re stressed over giving without end excessively and losing cash, set a base to buy some customers must reach before you open your awesome deal.

Showcase Different Products Hourly

You need to keep your image at the highest point of customers’ brains, yet they may think that it’s hard to keep their eyes on you with such a large number of Cyber Monday diversions. As needs are, you need to allure clients to hold returning to your site by exhibiting diverse items and deals each hour or two. Rather than simply declaring an all-inclusive deal, feature the great things customers can get bargains on for the duration of the day.

Many fashion hubs accomplished something comparable by exhibiting the organization’s latest styles and offering a new free gift every hour to customers who made a buy.

Exhibiting some of your best products will pull in a wide range of customers and make it simple for them to discover what they’re searching for. For instance, in case you’re an Ecommerce web design services provider, rather than sending a similar cover e-mail declaring your Cyber Monday deal, feature your jeans in a single message, dresses in another and shoes in the following, to keep customers excited.

E-mail Marketing

If you as of now have email marketing for your business set up, utilize it to inform you’re drawn in clients about your up and coming deal. Make an email that goes out to clients with deserted trucks informing them of your Cyber Monday advancement. This is an extraordinary method to settle negotiations with clients who you know are keen on your items. Making a dribble battle that goes out a long time early is an extraordinary method to keep your business best of mind.

A one of a kind Cyber Monday showcasing choice is to run a “page likes” campaign around a giveaway where you request that clients like your business page, and consequently, you message them a coupon code for Cyber Monday. This is an extraordinary method to get individuals who are keen on your item to like your page so that once Cyber Monday is finished, you can share repeating content, urging them to visit your store or shop online.

Don’t Go Overboard

Whatever you do, ensure you survey examination and information from a year ago’s BFCM to comprehend customer conduct better. Not exclusively will this information impact the plan of your customer’s store; it can possibly likewise impact how much their store wins during the holidays.

When you search black Friday deals, try not to go over the edge. However, consider things excessively important. Artist and craftsman Mr. Bingo a year ago broadly set up his prices by 10 percent for Black Friday, and his deals went up! At last, you’ll need to construct a store that your customer’s clients need to shop at constantly with the help of the finest Ecommerce web development company — not simply amid the craze of Black Friday and Cyber Monday.

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What is B2C E-Commerce?

B2C, or business-to-consumer, is a term that used to portray a commerce transaction between a business and an end consumer. Generally, the term utilized to allude to a process of offering items straightforwardly to consumers, incorporating shopping in-store or eating in a restaurant, yet is currently more regularly used to portray transactions between online retailers and their customers.

Why is B2C E-Commerce Experiencing Rapid Growth?

E-Commerce simplifies the shopping experience for both purchasers and vendors. Fruitful online stores can launch in a matter of days, while customers welcome the simplicity of making important purchases from the comfort of their own home.

Utilize Marketing to Drive Online Business Growth

B2C E-Commerce is one of the quickest developing sectors of the economy, it isn’t without competition. Many online B2C organizations flourish by recognizing a specialty with aggressive opportunity.

Building up a solid web marketing presence is urgent for online organizations. Clients can stroll down the road and unearth a physical store; on the web, this sort of experience requires permeability across at least one or more channels, for example, SEO, SEM, and associate referrals. Marketing for online businesses isn’t discretionary, however important to persistently drive new clients to their store. Although the more proactive effort is required for online organizations, internet business stages extraordinarily streamline these endeavors with worked in promoting highlights and simple 3rd party integrations.

User-friendly Design

Shoppers at physical retail storefronts are intensely mindful of the store format, tidiness, and simplicity of discovering products and information. These variables are similarly present for E-Commerce business organizations, with racks and shiny floors replaced by:

Color Scheme: A site that is difficult for the eyes will kill a few users. Ensure the content is obviously noticeable rather than the background and the color reflect your brands — positively.

Navigation: No issue how informative the substance or appealing the products, customers need to discover it. Simple navigation that obviously focuses users the correct way is basic for maximizing the hard work you put in to assemble inventory.

Layout: Much like navigation, the page itself should exhibit in an attractive manner. Try not to mess the page with a lot of information: utilize selected menus if vital so programs aren’t overpowering.

B2C E-Commerce Challenges

There are substantially more rivalry and higher demands from the clients in B2C E-Commerce business than in the business-to-business model. Investigating the B2C store success formula, we can feature the following factors.

Shopper Traffic

If Google, Bing, or Yahoo! don’t have the foggiest idea about your name, you don’t exist. Search engine marketing and optimization are the souls of any online business. The typical consumer conducts is to progress to a connection from the first or second page of list items. You must enhance the B2C website to pull in rush hour gridlock; its exceptional structure, design, and content management framework must work for you since its creation. That is the reason the decision of a site stage is key to the achievement.

Payment Processing

A lot of customers is reluctant to present their own information to sites because of safety reasons. SSL encryption, PCI consistency, and other trust marks have demonstrated to increment online customers’ certainty.

Client Support

Sales are constantly about the people. The cost of acquiring another consumer is very nearly ten times higher than of keeping up a current faithful customer, who normally spends 60% more than another customer. An enhanced client encounter urges guests to wind up noticeably faithful clients. So, the greatest accentuation must be put on enhanced maintenance.

There are numerous methodologies that influence customers to feel increased in value. The internet shopping should be simple for them, it needs to inspire customers to end up noticeably your accomplices, your image’s supporters. These strategies can uphold with effective, simple to utilize devices that help convey drawing in promotions, campaigns, and loyalty programs.

B2C E-Commerce Solutions

There are numerous components to consider while choosing a B2C E-Commerce platform. The accompanying survey contains some awesome answers for the particular needs of a B2C store.

Shopify is one of the most well-known E-Commerce business platforms to fabricate an element rich online store along with no extraordinary web development knowledge. The solution is anything but difficult to utilize and accompanies a tremendous arrangement of store layouts. Among the cons is the high cost, and absence of relocation choices, after wiping out your Shopify account your store will erase.

Volusion offers a showcasing accentuation with an easy to use search engines and effective stock, and in addition promotion and shipping tools. The frail focuses are client support and precarious hosting servers.

Magento is a free, open-source platform that enables you to make a self-facilitated store with adaptable architecture and powerful SEO. In any case, the stage of your necessities will modify the coding abilities as per your requirement. What’s more, you would need to have Magento arrangement all alone server. Not the best decision for a little organization or for a beginner.

Bigcommerce enables you to effectively make a store with a built-in mobile friendly website. The solution has financially savvy get ready for little online stores. In actuality the arrangement of highlights gave is basically great to a little store. The extensive enterprise-class customization would be a challenge.

Virto Commerce is an open-source E-Commerce product accessible for both on-premise and cloud-based facilitating. The stages capacities incorporate the engineering intended for versatility, and an intense arrangement of advertising highlights for an exact customization of your store. The arrangement with its fundamental versatile inviting help is extraordinary for little new businesses, and also for big business level B2C and B2B websites, which request full and adaptable customization. In view of the proposals above, don’t hesitate to find what every stage offers and how it fits your business needs.

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Shop Smarter, Not Harder!

BFCM is originated in the US. But it has caught like wildfire due to the increase in cross-border shopping. According to a 2016 Borderfree study, BFCM orders were increased globally. Countries like India saw as much as 173% growth over the previous year. Merchants like Shopify in Denmark generated huge sales last year. The numbers of orders on Black Friday increased six times from last year sales. BFCM, unquestionably a huge sales break for business for any size in any part of the world. It is no longer the game for massive chain retailers.

Why Should You participate in BFCM?

The apt answer is people are spending huge money and isn’t it unfair of not grabbing some of it for your pocket?

In 2016, Cyber Monday sales hit an untouched high, with purchasers burning through $3.45 billion USD in a single day. What’s more, around the same time Black Friday activity was up 220% on a regular day.

Those figures incorporate powerhouses like Amazon and WalMart. However, in the event that you think the Giants were the main victors, reconsider: at BFCM’s pinnacle a year ago, Shopify shippers alone created $555,716 in a single minute!

Presently, like never before, independent and small organizations have a genuine chance to get in on the activity. Why? “Consumers want personalized attention,” says a BDC study, and who preferable to convey over smaller organizations that can have nearer associations with their littler client bases.

A Deloitte study says, affirming that clients anticipate that brands will know them and treat them as though they matter. This is the place independent ventures sparkle.

Social Media selling is the Secret Santa!

Social media campaign may appear like an undeniable marketing proposal, yet these systems with a huge number of built-ins, dynamic groups of onlookers regularly go under-used by a small and mid-sized business that don’t generally have room schedule-wise, assets and spending plan to help them. However, customers progressively utilize web-based social media to look into, find and buy items online – especially amid the holiday season.

Shopify announced E-Commerce business orders originating from social networking in 2014 expanded by 202 percent, and Vision Critical information uncovered 40 percent of buyers made a buy (either on the online or in-store) subsequent to favoriting an item via social media platforms.

The genuine magnificence of social promotions is that you needn’t bother with a financial plan to set up a nearness and pick up a group of people – in spite of the fact that having a financial plan wouldn’t do any harm. Here are some simple social exercises you can do to begin getting a charge out that keeps on giving:

• Regulate the best social networks for your target audience.

• Regularly share your products and branded content (Pro Tip: Use relevant and timely hashtags like #BFCM).

• Try promoted posts.

• Follow and engage users and fans.

• Develop branded accounts on your targeted social platforms.

• Experiment with Buy Button offers on sites like Pinterest and Twitter.

Be on The Nice List of Your Customer!

Numerous organizations expect just having a web presence is sufficient to pull in and hold visitors. However, most sites don’t naturally make it onto Santa’s nice list. E-Commerce business sites should be upgraded for inquiry, execution and convenience keeping in mind the end goal to reach and draw in online consumers.

The Monday following Thanksgiving deals alone a year ago totaled $2.3 billion in the U.S. However, Google and search engines don’t have the foggiest idea about your website exists. You’re passing up a great opportunity for your chunk of that market. What’s more, once individuals can discover your site, you have to ensure you’re giving an extraordinary client experience to keep them there. As indicated by Radware research, 57 percent of purchasers will relinquish a site that fails to load after three seconds.

Here is a quick checklist to guarantee your web efforts aren’t getting lost in the silver noise of the worldwide web:

• Is your site targeting the correct keyword for your target audience?

• Is your site optimized for mobile devices?

• Can Google and other search engines correctly index and crawl your site?

• Is your site integrated with social media platforms?

• Is your site easy to navigate and search through?

• Are you using images to engage visitors?

• Is your securing customer payment information?

Service that Brings Customer Cheer!

While quick satisfaction is a vital factor in guaranteeing extraordinary customer service, businesses need to make a positive general shopping background to really win big with clients. Occasion deals and advancements draw in a more noteworthy number new client, and you would prefer not to pass up a major opportunity for a chance to change over one-time customers into deeply rooted clients. Developing and using solid client connections is an additional advantage for smaller retailers.  They can have over the larger, big-box stores.

Here are some tips to help you give excellent customer service this holiday season:

• Provide an easy-to-navigate website.

• Develop reliable branding across online and in-store channels.

• Rationalize the checkout process.

• Bundled product offers.

• Communication order status.

• Follow-up with emails for special offers and product references.

• Facilitate fast shipping and fulfillment.

• Offer rewards points and loyalty programs.

Last Minute Thoughts!

We hope to give you a picture of last-minute tricks and tips for #BFCM weekend. Your small and mid-sized retail business can boost sales, speed delivery and improve customer service. Now, you can have more time to eat, drink and be marry!

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