As per Oberlo, there are 2.56 billion online shoppers as of 2022.

Image Source – Statista

This image offers a glimpse of the bright future of the eCommerce industry. Creating a robust website is a way to tap into this lucrative industry and a revenue-driving solution for your business. And for this, you should hire Reeshatech. We are a leading B2B eCommerce website development company in USA.

6 Ways How Online Marketplace Development Services Help Achieve eCommerce Business Goals

A robust eCommerce website can help you connect with your target audience and boost sales. Read on to learn more about how an online platform will help accomplish your business goals.

Automation

Online businesses have a big advantage over physical stores – the former is more conducive to automation. A virtual marketplace comes with advanced automation opportunities. You can control how you showcase your products, accept orders, manage delivery logistics, and perform data analysis. 

Better Inventory Management

Upon receiving an order, you get the supplier to send the item to your logistics partner, who then delivers it to the buyer. It’s a relatively simple process but can get complicated with the increase in daily orders. With an eCommerce website, you can automate routine tasks and simplify the process. Moreover, you can use inventory and logistics tools to operate more efficiently.

Low Setup Cost

Cost is one of the major factors to consider while starting a business. For a physical store, you need to think about the space required to set up the shop and hire people to manage it. 

These can be avoided by opting for an online store. You just have to pay for the site’s development, maintenance, and promotion. The best thing is you will have control over the exact amount. 

You don’t even have to spend a lump sum on making your products look attractive. Just click beautiful high-resolution images of your products/services and display them on the website. The marginal setup cost is one of the reasons why entrepreneurs choose to take this path. It won’t be a problem if they lack substantial business capital initially.

Extensive Marketing Options

Marketing plays a big role in the success of any business. Compared to online businesses, physical stores have an added advantage. Lesser visibility doesn’t affect them much as customers can still get to know about these shops from their acquaintances or while walking past them.

But an online business requires dedicated marketing efforts to be visible to its target customers. Fortunately, there are thousands of ways to promote a website and make the target audience aware of your products. Some of the widely used methods are SEO, social media marketing, online advertisements, etc. 

Additionally, you can go for email marketing, display marketing, and push notifications to inform the target audience about your brand, its products, and how they can fulfill their requirements. Getting people to buy from your eCommerce website takes effort, but the availability of different marketing methods helps significantly in achieving this goal.

Increase in Sales

With marketplace development services, you can reach more prospective customers as compared to a physical store. Potential buyers can get to know about your online marketplace and try your products, irrespective of their geographical location. 

In eCommerce, you just have to showcase your products in the best light and give the target audience compelling reasons to buy from your store. Reaching out to users and extensively promoting your store increases the chance of more people availing your products. This means greater profit margins.

Scalability

Scaling your online business won’t be a problem if you implement the right strategies and work with the best suppliers. These enable you to manage the surge in customer demands effectively. 

Now that you have got some strong reasons to create a virtual marketplace, it’s time to learn about some of the global giants in this domain.

The Top 5 eCommerce Platforms in 2023

Here is a list of the most prominent online marketplaces in USA.

Amazon

This eCommerce giant needs no introduction. Launched in 1995 by Jeff Bezos, Amazon is currently the biggest online retailer in the world. One can find everything in this virtual marketplace. Amazon also offers its own standalone products, ranging from Kindle to Amazon Prime Video.

Walmart

Walmart was launched in 1962 by Sam Walton. Today, it is a multinational American retailer with 10,000+ stores worldwide. Walmart has been a household name since the ‘60s and has recently entered the digital domain.

Walmart offers a wide range of products and categories, making it one of the most attractive marketplaces for online shoppers.

Target

This retailer offers an array of items, from fashion items to hygiene products. It was originally started in the ‘60s as a discount section of Dayton’s department store. The company saw major growth later on and has continued to expand its operations since then. Today, it is the second-largest departmental store in the US (just behind Walmart). 

Consumers either visit the nearby Target outlets or its online platform to explore and buy products from this big box departmental store chain.

eBay

eBay is another eCommerce pioneer that holds a dominating position in this domain. Founded in 1998, eBay is the first of its kind, staying true to its purpose – being a virtual platform where users can buy and sell anything they like. 

Whether clothes or electronic products, customers can get whatever they want through auctions directly from verified sellers or brands. This online marketplace even offers a free shipping facility on numerous items.

Best Buy

Best Buy started as a consumer electronics retailer in the 1960s. Today, it has outlets nationwide and even in Mexico and Canada. Whether you are looking for baby products or furniture items, you can get everything at Best Buy. 

Despite having different product categories, the American retail giant is still recognized as a consumer electronics company. In fact, they have a great global rank in the electronics and technology niche.

5 Reasons to Choose Our Online Marketplace Development Services

Better Visibility of Your Products

We create eCommerce websites that help businesses showcase their products beautifully, connect with more users, and increase engagement.

Higher Rank

By availing our B2B eCommerce web development solution, you get a search engine-optimized website that ranks high across search engines. A better SERP rank gives you an edge over competitors.

Integration of the Necessary Tools

We integrate your eCommerce website with every vital tool. It includes invoicing software, shipping software, and an inventory management system. Using these 3rd-party tools, you can run your online business more efficiently.

Performance Tracking and Management

With our eCommerce web development services, you can track your site’s performance through credible analytics and reports on navigation analysis, visitor tracking, and traffic segmentation.

Security

We employ security measures in the form of HTTPS, SSL certificates, and two-factor authentication to deliver a safe and secure online marketplace for your customers.

A Look into Our Custom eCommerce Web Development Process

We follow a step-by-step process to build robust and impactful B2B eCommerce websites that convert your visitors into customers.

Discovery Workshop

We establish a detailed idea about the customer’s business objectives, goals, and design and branding preferences. The discovery workshop involves understanding the competitive landscape, target audience, and market and clarifying all queries and doubts.

Planning

Next, we define the project plan and the design and branding guidelines. This phase involves creating the documentation required for executing the project successfully and obtaining approval from the client.

Design

We then work on your corporate branding and design the user interface based on the approved wireframes and design guidelines, thereby making it totally customer-centric. Our focus lies on creating mobile, tablet, and web-specific designs and getting the UI designs approved by the client.

Development

In this stage, our developers create the front-end and back-end parts of your eCommerce website and cater to the requirement for API integration. Our team establishes a 2-3 week frequency for sprints. 

The tech stack used:

• Back-end – Ruby, Laravel, Node.JS, Python, Java
• Front-end – VueJS, CSS, AngularJS, HTML5, ReactJS
• Database – MySQL, MongoDB, Firebase, PostgreSQL
• OpenSource – WordPress, Drupal, Magento

We then proceed to the testing phase.

Testing

Our team tests each sprint manually, reports bugs, and adds them to the product backlog. After fixing the bugs, a quality release is provided, and the sprint’s final demo is sent to the client for approval. We engage in regression testing after every sprint to ensure the proper functioning of the previously approved sprints.

Maintenance and Support

We perform product enhancement, frequent security audits, bi-weekly code back-ups, and constant upgradation of the system based on new versions/software releases. Our eCommerce website development service also includes full system testing to identify bugs, errors, and incompatibilities. 

Additionally, we monitor the traffic and server load and optimize accordingly per business requirements.

Final Thoughts

A unique and scalable online marketplace helps you connect with a large number of potential customers and compel them to buy your products. As a result, you can witness an increase in sales and business growth. Given the bright future of the eCommerce industry, it’s an ideal time to avail our online marketplace development services and enjoy the myriad benefits that come with it.

The post Ride the eCommerce Wave for Maximizing Profit with Our Marketplace Development Service appeared first on Reeshatech.

Commerce across online platforms is no longer the same. Contemporary consumers look beyond just a click and a swipe. It has shaped the lives they lead. Sometimes, it is paradoxical, while it may be unpredictable the other time. Hence, adopting a user-centric solution-based approach and cutting-edge technologies is required.

However, e-commerce entities need dynamic and responsive websites for a successful digital presence. Reeshatech aims at empowering eCommerce enterprises to unleash growth by offering digital solutions.

Why is a User-Centric Solution Crucial for eCommerce Businesses?

The workflow of an ecommerce business is completely user-focused. They aim to meet the preferences of their audience throughout their shopping journey. This user-first approach is what makes them competitive. Thus, many businesses have adopted tools to track user-friendliness and establish an engaging user experience.

A user-centric solution or approach is mandatory for ecommerce for the below-given reasons.

• Improved user Retention and experience

With user-centricity in mind, the business can stay close to the needs of its users. Accordingly, they can strategize their customer support and implement personalized offers for a better experience for user groups.

• Brand Reputation

When you grow famous as a user-centric brand, your brand loyalty increases, boosting your brand reputation. Further, the user-centricity will strengthen your commitment to user satisfaction, enabling you to emerge as a trusted brand.

• Increased Sales and Conversion

When the target audience feels connected to the brand, Sales increase, and leads convert to potential customers. Thus, a user-centric approach inevitably leads to improved sales and conversion.

• Dealing with Card Abandonment

Most eCommerce enterprises face issues related to cart abandonment. Adopting user-centricity within your business structure can address factors that may lead to this issue. This way, you can offer a frictionless user experience reducing the possibility of cart abandonment.

• Adapting to Changing Expectations of Customers

As you stay concerned about your user’s needs, you notice the change in their expectations. Thus, a user-centric approach helps you stay updated and adapt to changing user preferences.

How is Cutting-Edge Technologies Complementing the User-Centric Approach in the eCommerce Industry?

Being monotonous in operating businesses won’t let you stand out from the crowd. 

Revitalizing the traditional methods and adopting advanced technologies is the key. Here are some technologies you may ask your custom ecommerce website development partner to integrate into your site. 

• Algorithmic Merchandising

Managing inventory can be a major issue when serving a broad audience group. The feature of algorithmic merchandising can come to your purpose in dynamic sorting, inventory management, seasonal merchandising, and much more. Making arbitrary decisions in inventory management not only leads to product wastage but also affects the promotion methodologies.

The scope to make data-driven decisions is on its way. It has been possible through algorithmic merchandising.

• Customized Recommendations

AI has brought innovation in every sector. The eCommerce sector is no exception. Understanding user preferences, behaviors, and choices has become possible with Artificial Intelligence. This has made way for personalized recommendations.

With the surge in eCommerce operations, about 90% of buyers have agreed to share behavioral data. This is the perfect time for integrating customized recommendations.

• Contactless Shopping

The trend of contactless buying has become the buzzword after the global pandemic strike. A significant shift from offline to online shopping has been evident. It eventually increased the demand for mobile app technology. QR code implementation for eCommerce brands has helped users to access product details, redeem offers and make purchases.

Also Read: How We Transformed the Unique Idea of ‘Wine eCommerce’ into a Reality

• Data Analytics and Web Analytics

With robust web and data analytics technologies, get a headstart in the CX journey. It helps improve UX, provides customized offers, enhances user engagement, and price optimization. In this contemporary age, the adopted market strategy is entirely data-driven. It ensures that the applied approach is user-centric.

• Augmented Reality

This technology lets users get product experiences in real time. Before buying, they can try clothes, shoes, makeup, furniture, and other products. One of the major benefits is increased conversion rates. Also, the possibility of product return reduces extensively.

How can Reeshatech Offer User-Centric eCommerce Website Development Solutions?

More than 100 website development solutions we have already delivered. Over the years, we have been associated with 15+ industry verticals. We take pride in our team and technology experts who dedicatedly put in the effort to deliver robust eCommerce websites and apps. We prioritize your specific business requirements, analyze them, address any challenges you may encounter in the competitive landscape, and structure a comprehensive eCommerce web development plan.

We believe the key to offering a perfect ecommerce web development solution is integrating the brand’s vision with the modern technological framework. With more eCommerce brands looking to enter the digital world, we can assist you with dynamic website experiences.

• SaaS, B2C and B2B eCommerce Solutions

Whether you are searching for the best B2B or SaaS eCommerce web development offerings, we have the solution for you. Our end-to-end eCommerce web development services ensure that your brand vision is met. With more than 12 years of experience in successfully building digital eCommerce projects, we don’t compromise on quality. Join hands with us to unleash your ecommerce business’s potential and reach a new level of success.

• eCommerce Application Development

We avoid manipulating one eCommerce web solution for other businesses. We are concerned about your unique business requirements. Hence, we take a long approach to building and designing eCommerce apps. Our eCommerce website design services are planned in a way to land tangible value to your brand.

By emphasizing your brand individuality, we support you to stand unique in the eCommerce marketplace. Enjoy the difference of our customized approach and scale your eCommerce venture.

• Custom Plugins and Modules Development

We are available 24*7 to elevate your ecommerce store through delightful digital solutions. With increasing user demands, your business may need to integrate third-party tools and frameworks. Rely on our ecommerce website development services for tailor-made plugins and modules that will perfectly align with your brand specifications.

Whether you are searching for seamless inventory management systems, modern payment gateways, or modern marketing tools, we have got you covered. Let us do the work for you so that you can prioritize other workflows.

• Website Maintenance and Support

As a committed custom ecommerce website development company, we go beyond mere technicalities. Other groundworks need to be performed. It needs frequent collaboration with the brand’s stakeholders to ensure we align with its values. Thriving in the digital landscape requires on-demand and comprehensive maintenance. That is where we are uniquely positioned. 

Our experts are wide awake to provide day-in and day-out website support and manage technical issues.

• Third-Party API Integration

Unleash the true potential of your ecommerce brand with our competence in integrating third-party APIs. From Marketplace Payment Gateway Integration to eBay and Amazon API integration, we have a broad range of services. We can also offer you Shipping API and SugarCRM API Integration at a competitive rate. By embedding these external services into your eCommerce channels, we make sure that you leverage their functionalities and drive growth.

• eCommerce Web Design and Development

We spend most of our development time understanding our client’s business needs and aspirations. It is the only way to assure maximum user satisfaction. In our eCommerce web design offerings, we commit to delivering tangible results. Experience a transformative online presence with our custom eCommerce web design and development solutions.

The post How Reeshatech is Empowering the eCommerce Sector with Cutting-Edge Technologies and User-Centric Solutions appeared first on Reeshatech.

According to research by Statista, e-commerce’s share of total retail sales in the US surged from 11% in 2019 to 14% in 2020. Since then, there has been no turning back for these businesses.

1. Taking Your E-Commerce Game Up a Notch

With new trends enhancing e-commerce, online customer experience (CX) and store engagement have become intimately tied to business outcomes. Customers have high standards and have become particular regarding their expectations from brands. So, if your website is not appealing, 38% of users will stop engaging with your content. (Source: Hubspot)

So, how should you build a robust website/apps that also converts?

We at Reeshatech have helped our clients to digitally transform themselves using the best practices while staying ahead of the competition. To know more, please see our ecommerce website development services (web/apps, saas development) – 1200+ solutions delivered for small and medium businesses, funded startups, enterprises, and Fortune 500 clients globally.

To augment your website’s UX+CX and achieve your business goals across all the stages of the customer journey i.e. from lead generation to conversion, customer engagement and loyalty, we have listed some b2b e-commerce trends:

• AR to Boost Customer Experience (CX) – Digital platforms are using augmented reality to empower consumers’ shopping experience. Now, shoppers can get a preview of products and services in real-time through the ‘try on’ or ‘view’ feature. The beauty and cosmetic industry is leveraging the power of augmented reality (AR) to transform the e-shopping experience. With the help of AR, consumers can virtually full-fill makeup applications to mimic how they would try cosmetics on at a traditional brick and mortar store.
• The Power of Artificial Intelligence (AI) – With the help of AI, companies can deliver hyper-personalized and enriching customer experiences.

Here are two of the most powerful AI powered ecommerce future trends that can skyrocket your top of the funnel (TOF):

• Voice Commerce Powering CX – Why type when you could easily voice your query? If an e-commerce store does not have a digital assistant, this can be a major drop-off point for users. They will get tired of typing out their queries as it slows down their shopping experience. An Emarketer survey revealed that 40% of internet users in the US use voice search. Evidently, businesses can leverage the ‘voice-to-cart’ technology to boost a website’s engagement rate and sales.
• Customer Service Chatbots – Customer assistance chatbots can really help to convert visitors into customers. Like in-store salespeople, chatbots help consumers complete their purchase and offer after-sales support. This is a way for businesses and emerging e-commerce companies to communicate with customers (including communication using regional languages) and resolve their issues then and there. In fact, 40% of millennials say that they use chatbots daily as they provide answers instantly. (Source: Slicktext)
• Big Data for Personalized Experience– Online stores do not have retail salespeople to recommend products or answer shoppers’ queries. That is why it is crucial to have human touchpoints in a customer’s journey on e-commerce platforms. To mimic a user’s personalized in-store experience, online retailers are extracting customers’ information through their social media, browsing behavior, and prior buying patterns. Successful e-commerce brands are leveraging analytics to make UX data-driven and target consumers with exactly what they desire and even more.
• Headless Commerce: A Solution to Increase Sales – Headless commerce is the separation of the front end i.e. the marketplace, user interface, graphics from the back-end that manages the product details and the portal’s entire functioning. This allows e-commerce website development companies being more creative, allowing freedom and flexibility to offer unique and personalized services to customers.

2. Conclusion: E-Commerce UX Trends Are Here to Stay

Emerging ecommerce future trends have gained a lot of traction in 2021 already, driving more traffic to businesses and converting them into potential customers. The pandemic has made us realize how powerful e-commerce is. In fact, it is predicted by Nasdaq that by 2040, 95% of purchases will be through e-commerce platforms.

Looking for an award-winning, best-in-class e-commerce website, apps development company to build/re-build or enhance your online brand perception while complying with security and privacy guidelines? Connect with our experts and book a one-on-one free consultation today!

Thanks for reading and sharing this article within your network. Let us know your views on this post; also, do share what you’d like to read next in the comments below!

The post Ecommerce Trends to Accelerate Business appeared first on Reeshatech.

― Sophie Kinsella, Confessions of a Shopaholic

The celebrated quote encapsulates the modern thought about eCommerce very well. Let’s face it- the world right now is full of virtual stores. We can find an online shop on every corner of the internet. And in this densely populated virtual shopping world, a digital shopping platform needs the most unique experience on it to stand out!

And no, we don’t say it from basic knowledge, but from real-life understanding. While working with our London based client for a digital commerce channel, we at Reeshatech indulged in a new vision- of an eCommerce website that unlike any other in the virtual shopping landscape.

But don’t worry! We are not going to keep our wisdom and experience a secret. Being the good Samaritans, we’re about to share our experience and process of completely innovating the eCommerce experience on our client platform. So without delay, let’s begin!

Our Client’s Vision, Our Sacred Mission

Our esteemed client located in London approached us with the simple requirement of an eCommerce platform creation. However, it was not exactly that simple.

Their vibrant vision was all about reinventing the web shopping experience for the fashionable millennial and Gen Z who are always on the lookout for new websites that can satiate their need of keeping up with the hottest trends.

The vibrant concept did come with its challenges. But when it comes to innovation, team Reeshatech doesn’t let anything stop them! And that’s why we, while taking pride in being one of the Top New York eCommerce Development Agencies, bore down on the process of building such a novel eCommerce platform that will soon become one of the dominating forces in the industry of fashion eCommerce.

Determining Objectives For A Captivating Site

We began the endeavor with the main objectives. Not only this happens to be part of our main work process, but based on the newfangled requirements of this new platform, we recalibrated our R&D process to match the goals. And to do that, these objectives assisted us a lot.

Here are the main objectives we started with-

1. Refashion the eCommerce experience, ensuring that the platform is unmatched in its superiority in the modern industry landscape. 
2. Increase website ROI and engagement levels through the implementations of the right design and business components on the interface. 
3. Simplifying shopping and payment practices to boost the efficacy of the platform. 

Keeping the three objectives mentioned above we began our research process. A point to be noted, our research process in this case was not only limited to the in-depth market and demographic research. To accommodate the exemplary demands, our team went beyond the normalized scope of research and delved deeper into technology and design psychology research as well.

The reason for this research process expansion is simple- to ensure a completely original type of positive experience; we aimed to introduce some new kinds of tech and design. And for that, we pulled in various resources and references to create a complete experience on the site that goes beyond what is called ‘normal’.

Challenges Never Seen Before!

Unique opportunities come with unique challenges. And this time was no different. From the beginning, we were confronted by various predicament never before experienced in all our years of experience in developing state-of-the-art digital solutions.

But what were these formidable challenges?

1. First challenge was demographics. The target demographic was a mix of millennials and Gen Z, and everyone in the design world knows that this demographic is the hardest to please.
2. The second challenge was all about transformation. Devising a strategy to keep the finicky audience on the site long enough to transform them was a tough task (but we accomplished it anyway!)
3. Crafting a content strategy that is light and breezy, but valuable enough for the users.
4. Building an ideal buyer support channel for the DIY generation.

Combining the client’s aspirations and demographic demands was not exactly easy. But our Agile work practices and the versatile teams of experts put all their minds and skills on the table to make this impossible task possible.

The One Plan To Rule The Whole Process

A plan is necessary for successful process execution. And that’s why after we were done with the research phase, we collected all the data and collaborated with the client to create a plan that fits the goals and speed up the entire operation.

Every aspect of the whole operation was recorded within this plan. Leaving nothing to chance or assumptions, the plan guided each step of the procedure till we had a complete and flawless product ready to go live. From the design requirements to tech stack and security necessities, we ensured all of it was included and outlined in the plan. 

A. Our Discovery Phase: The Key To Successful Development

Our unrivaled remedy for the eCommerce platform in the discussion is the result of a long and in-depth exploration and examination phase. This step in our process is dedicated to documenting the client’s goals in detail and conducting research to find data and related information that helped us to bring those goals to reality.

Even the minute details had a major significance for us. Our in-house team of experts, owing to their long term association with us as one of the Top New York Digital Agencies offering eCommerce solutions, prioritizes each detail. The team then executed various research into the sector of fashion eCommerce, and then specifically on the user demographic.

With a fragmented target clientele of 17-24 and 25-36, the eCommerce platform required special attention to design and feature details. Keeping that in mind, we gathered as much data as possible to create a robust plan that will be applied in the later stages of the development. Based on a combination of the data and client discussion, we drafted a scheme that included clientage persona, guide, and other particulars. Let’s take a look at some of the crucial bits in that plan!

B. The Unified Design Thinking

Being experienced in creating diverse types of digital solutions, we have some curated in-house design methods. These methods are easy to modify based on the specific requirements of the clients.

The design objective in this scenario was one-of-a-kind! The main demographic consisted of fashion-concerned millennials and Gen Z who are extremely critical of any kind of digital platform.

To satisfy these critical audiences, we had to bring out the aces in our sleeves, i.e. our process of designing for the millennial generation.

Besides the millennial design tricks, we also had to start with a buyer model. With this neat process, the Reeshatech design team gained a better perception of the main audience for this site and the kind of eCommerce solutions they want. Needless to say, once we had the persona in hand, designing and implementing the right features was a cakewalk.

Based on this persona, we focused on some specific areas of design that seemed to be significant to impress the patrons. Let us tell you about what these aspects are and how we implemented them into the platform. 

1. Our Responsive Approach

The efficiency of shopping from phones is undeniably popular now. And that’s why the responsive approach was the first thing we started with.

During research and analysis, we came across the client organization’s Google analytics data that showed us that almost 35% of target customers are visiting the site from mobile. Keeping that data in mind, we picked a  responsive minimalist outline that looks and functions well no matter what device is being used. 

2. Revolutionizing The Design 

The particular aesthetic conditions of the demographic needed to be fulfilled flawlessly. And that’s why we crafted a complete design guide, that outlines how the site needs to look and feel for the users.

However, meeting these conditions is not the only objective. In order to carve out a space for themselves in the crowded marketplace, our client needed a distinct identity. Our design team at Reeshatech facilitated this requirement with the definitive design-manual approach. This guide incorporates all design components of the site that will make up the organization’s identity.

Creating A Hierarchy Of Content

Sometimes the content hierarchy of the eCommerce platform seems a little confusing. That’s why we set out to construct a wireframe that outlines the content hierarchy of the site.

From the biggest of headlines to the smallest footnotes, the content frame included all and helped to create an interface that is easy to understand and navigate.

Imbibing The Sense Of Trust

Our effort to make the design trustworthy has two reasons-

a. Firstly, the target viewers the platform deals with is well aware of the dark design practices. Any shady element on the platform will repel them for good and will make it hard to retain patrons.

b. Transparency is one of our main design objectives. We are always aiming to craft aesthetics for digital solutions that provide real utility rather than duping people.

eCommerce sites happen to be the main ground for all kinds of ill-design practice. And that’s why we were careful in integrating elements that invoke a positive feeling. And to accomplish this, we used a carefully constructed content strategy that set the atmosphere of fun and enjoyment on the website.

C. The Features That Made The Platform A Success!

We are a big believer in the fact that the right features can change the ROI of the platform. Keeping the unique objectives of both the business and the consumers, we drafted and implemented the following features on the platform that ensure better results.

1. Feature Of Reliability: Product Description

Product specifications help the visitants to make quick judgments and get along with the buying process. And that’s why we gave special attention to this feature.

A clear and visible description on the site is a mandatory feature to integrate.

2. Reaching The Height Of Personalization With Recommendations

Personalization is key, and suggestions are the perfect tool to implement it. We integrated the AI/ML systems that examined visitor behavior, browsing activity, and shopping history to promote the products they might be interested in.

With this feature, we streamlined the process for the users, ensuring that there remain no glitches in the browsing and shopping activities.

3. Building The Right Kind Of Cart

From the beginning, our Reeshatech team aimed to enhance the cart experience. With ample investigation, we recognized the normal shortcomings of the cart functionality on existing platforms and worked to eliminate them from the new platform altogether. 

4. Clever CTAs For Right Engagement

Attraction and engagement on online platforms are all about the right elements, and no one does it better than us. We implemented interactive elements such as CTAs and forms that will hook the users to the site and keep them browsing forever. Bonus factor: the longer the users stay on the site, the better chances of retention.

5. Avant-Garde Bots For DIY Help!

The millennial and Gen Z are quite popular in wanting to solve problems without any outside help. So we had to find a way that helps the visitants to resolve any matter on their own, but at the same time reach out to the support executives without having to stay on call forever.

And that’s why we utilized the sophisticated Chatbot feature. These bots permit the visitants to get the answer to queries without having to scramble around for the Q&A section. At the same time, the bots can always link up with an executive through the inbox in case of a more grievous matter. 

D. Finding The Tech Stack: Our Expert Choices

A platform that seeks to reinvent the entire fashion shopping activity needs the right kind of tech stack. And that’s why the specialist team members at Reeshatech put all their heart and mind into determining the ideal tech stack for it.

The following tech stack for the multinational eCommerce platform was chosen with a lot of factors in mind, and the high quality of the performance was one of them. The in-house experts ensured that the tech stack is flexible and supports the future growth of the platform.

The combination of the open-source solution and database/cloud storage framework ensured great performance, as well as flexibility for future changes. This tech stack has made it easier for the client to keep up with the recent advancements in the technology sector.

E. Our Testing Process To Improve Quality

There was no way we were going to let the site go live without proper performance and immunity testing. Our work process at Reeshatech adheres to strict testing procedures. During these tests, our in-house security and tech experts collaborated with the testing team to improve the quality of the site. Here are the two most essential tests the site went through to ensure its quality. 

a. Security Testing

The purpose of this practice is to secure every aspect of the site. And that’s why our in-house testing team conducted a series of security examinations on the site to recognize and eradicate any persisting security issues.

Through static and dynamic testing the initial vulnerabilities on the site were exposed during this phase. These frailties were then resolved by the in-house developers with the utmost precision. Only when we were sure about the impeccable quality of the platform we launched it into the market.

b. Load & Stress Testing

Load and stress testing put the site through a full quality check. With this method, the expert testers put the platform under the envisioned load to observe how well it is able to handle it. For any shortcomings, we made quick recalibration until the platform provided quality service.

During stress testing, we went a step ahead and put the site under more traffic than it can handle. Based on the results, we made the necessary changes to sharpen the functionality of the site.

It’s Time To Start Talking About Your Ecommerce Endeavor

Developing a state of the art eCommerce platform is always fun, especially when it is such a unique one. Our expert developers and designers are working on exclusive digital solutions every day, turning new ideas into reality, and your eCommerce idea can be the next one.

Whether you want a 360-degree solution or want to start with just consultation, we are right here with all the necessary resources to help! So what are you waiting for? Send us your query and get the discussion going about that dream eCommerce store!

The post How We Revamped The eCommerce Shopping Experience – A Case Study appeared first on Reeshatech.

Open-source, feature-rich, and built on the Zend PHP framework, Magento helps online retailers:

• Create eCommerce marketplace solutions
• Manage its different aspects like supply chain management, payment processing, inventory management, CRM, analytics and marketing, etc.

Currently, Magento is available in three versions. They are: 

• Magento Open Source, the free version popularly used by businesses to build eCommerce platforms 
• Magento Commerce or Adobe Commerce, the paid version that offers a variety of additional features and official Magento support 
• Magento Commerce Cloud/Adobe Commerce Cloud, a cloud-based edition that runs on Amazon Web Services (hence, hosting charges are not required) and provides all features of Magento Commerce and Magento open-source

Today, Magento is counted as one of the top 10 eCommerce platforms. It is a powerhouse of robust capabilities and outstanding features. Its popularity transcends geographies as it caters to the diverse needs of businesses worldwide with its flexibility, scalability, and extensive customization options. Today, over 2,50,000 merchants have built aesthetically and functionally brilliant eCommerce websites with Magento.

Reasons For Choosing Magento Open-Source For A  B2b Ecommerce Marketplace

Developers can freely access Magento’s source code. Thus, eCommerce platforms developed using Magento can be extensively personalized to suit varied business needs. Additionally, being rebranded as Adobe Magento enhanced its credibility and provided the world with further proof of its sustainability.

The fact that Magento is an open-source platform considerably reduces the initial investment cost. This is a boon for start-ups and entrepreneurs who gain a spectacular online eCommerce marketplace at relatively lower price points.

Other critical reasons for choosing Magento open-source include:

Responsiveness

With mobile shopping growing in popularity, a responsive website becomes a mandatory requirement. Magento ensures a smooth and seamless user journey across devices, screens, and platforms. Thus, customer experience improves, bounce rate reduces, and conversions increase.

Flexibility and Scalability

Magento and scalability are synonymous. It can seamlessly handle all aspects of eCommerce business, from growing product catalogs to increased orders and high traffic volumes. Depending on growing business requirements, developers can capitalize on Magento’s modular architecture to extend and customize its features and functionalities. Consequently, as the business evolves, so does the platform.

Rich Feature Set

A Magento 2 marketplace has multiple built-in features like catalog management, robust marketing tools, payment gateways, advanced search options, order management, etc. Magento caters to the entire spectrum of eCommerce needs, thereby reducing the need for extensive third-party integrations. This further reduces the ecommerce marketplace development costs.

High Performance and Fast Loading

With an optimized codebase, advanced integrated technologies, and full-page caching, Magento contributes to high website performance, swift page loads, and better user experiences.

Security and Updates

Extensive handling of sensitive customer data requires all eCommerce marketplace platforms to offer comprehensive internet security tools and features. Magento 2 prioritizes security by being PCI DSS or Payment Card Industry Data Security Standard compliant, offering frequent regular security updates and patches, etc. PCI DSS compliance incites trust among customers by securing payment transactions.

Multi-Store Management

Today, online businesses must operate multiple stores to ensure profitability. Managing them using a single platform can be challenging. Open-source Magento makes it easy to centrally manage multiple stores, each with distinct branding and product catalogs. This reduces administrative overhead by simplifying operations.

Multi-Vendor Support

With the multiple vendor support offered developers can easily create a marketplace with Magento that supports buy/sell transactions by multiple vendors. Integrating this feature in eCommerce marketplace development helps businesses increase their eCommerce profitability.

Powerful Reporting

To improve the effectiveness of adopted strategies, businesses must draw accurate insights from their data. With Magento 2, businesses can efficiently track business operations, customer behavior, inventory, and financial transactions. Thus, they stay updated about real-time business performance and use the insights gained from data analytics to make precise, result-oriented business strategies and offer improved customer experiences.

SEO Optimized

Online visibility is crucial for eCommerce success. The rich SEO features of Magento improve the overall online presence of a Magento b2b marketplace. The presence of search engine-friendly URLs, meta tags and descriptions, sitemaps, layered navigation, keywords, etc., enhances its chances of attaining a high rank on the SERP (Search Engine Results Page). With web visitor tracking and analysis being an important feature of Magento SEO, it is definitely one of the best eCommerce solutions for businesses of any size. 

Versatile CMS

Magento CMS excels in its SEO-friendliness, security, and performance. This makes it one of the preferred b2b eCommerce marketplace development platforms today. Using Magento’s robust, user-friendly backend, merchants can efficiently manage orders, inventory, products, customer profiles, and data. Magento CMS is nothing less than a versatile eCommerce powerhouse that drives online growth and success by creating feature-rich and scalable digital stores. 

Third-Party Integrations

Magento is the ideal choice for omnichannel eCommerce marketplace development. Being an API-led platform makes it compatible with multiple plugins/extensions. These extensions help connect the online store with the POS (point of sales), making it easy to manage and track inventory, cash, and customers. Seamless third-party integrations open up many business opportunities, making Magento one of the best omnichannel solutions for eCommerce marketplace development.

Top-Notch Developer Community Support

An active and vibrant community of developers, eCommerce marketplace experts, and designers support Magento 2. Thus, the internet is flooded with resources, forums, and tutorials, making it easy for Magento developers to advance their technical knowledge and easily resolve development complexities. 

Global Reach

Geographical or demographical boundaries do not bind ECommerce. Most eCommerce marketplace developers leverage Magento’s multi-lingual, multi-currency, and multi-taxation support to facilitate the international expansion of their websites. This global reach of an eCommerce marketplace is further enhanced by Magento’s ability to flawlessly integrate with payment gateways and shipping carriers worldwide.

How to create a marketplace with magento open source in 11 easy steps?

While creating an eCommerce marketplace with Magento open-source may seem daunting, breaking it down into 11 simple steps will help reduce its complexity. Let us briefly look at the steps you must undertake to build a Magento open-source eCommerce website successfully.

Magento’s server requirements

Like the other eCommerce platforms, Magento has certain server-specific requirements that must be met to enable flawless Magento 2 marketplace development. These requirements pertain to the operating system, the web server, memory, database, and security. Additionally, it is important to download PHP.

Web host and domain name choice

Choose a web hosting plan that includes an SSL certification. This SSL certification will be critical to your security strategy while integrating your Magento marketplace with payment gateways. Choosing and registering the domain name at this point is also a smart move. The domain name will be your website address and play a critical role in your branding. Many web hosts offer domains as part of their plans. But, if that is not available, choose a different source.

Download to install Magento open source

Now head over to the product page and download Magento open source. Several download format options will be available. Choose one that best suits your requirements. You can also download Magento open-source with or without its accompanying sample data. Install the Magento open-source platform after downloading by configuring the required system settings.

Admin setting configuration

Before installing, you will be prompted to change a few admin configuration settings. For example, you will be prompted to provide a new admin username and password. Additionally, specify where you want your Magento download to be stored on your server. Determine the URL path to your admin login page and complete the installation of the Magento open-source.

Theme choice and installation

To give your b2b ecommerce marketplace a unique look, decide on the theme and download it. You can also customize a theme to make it resonate with your audience. 

Theme customization

Modify your theme settings by customizing your eCommerce website setup. Upload your logo and embed the other elements you want to integrate. Most importantly, edit your webpages and widgets. Also, edit the blocks that make up the structure of your website. You must have in-depth knowledge of the content hierarchy that Magento follows. This will help you build additional web pages and create multiple stores that offer multiple views within a single website.

Exploring Magento extensions

Improve and add functionalities to your store by searching for relevant functionalities in the Magento marketplace. A few common Magento multi-vendor extension categories available include security, marketing, analytics tracking, payment gateways, shipping, etc. 

Store setting modification

This is the last step before adding products to your eCommerce website. Personalize your eCommerce website settings by including options such as location and time zones, currency settings, email addresses for transactions, local/global price scope, customer account settings, etc.

Setting up product pages

Select the product type to integrate relevant templates. Update the product description, image, price, stock-keeping unit, etc. Optional information can also be included. Save your product information and publish them after you have completed entering the information for all your products. 

Payment and shipping option selection

Choose from the wide range of payment and shipping options offered by Magento open-source. You can also use extensions to enhance payment and shipping functionalities. Further, you can configure the payment options based on your requirements.

Preview and launch

Use a staging environment to preview your developed  Magento 2 marketplace and then launch them onto your production or live environment.

How Robust is the Magento Architecture

At its highest level, the modular Magento open-source architecture comprises a core product code and optional modules capable of enhancing or replacing basic product codes. These are organized in layers and empower Magento to:

• Separate business and presentation logic, thereby simplifying the marketplace Magento customization process
• Organize the code in a precise manner to make it easy for developers to reach predicted code locations

However, the architecture of Magento 2 is different. The model in Magento 2’s Model View ViewModel or MVVM architecture refers to:

• The system’s business logic and
• State of the application

This layer enables developers to apply rules to data and eventually represent concepts managed by the eCommerce marketplace application. 

The View is the graphical interface, a layout specifying how the data will be presented. The ViewModel demarcates the two layers and is an intermediary between the Model and View. It interacts with the Model Layer to expose only relevant and required information to the View layer. 

This architectural model of Magento makes the source code adaptable and comprehensive. Each business logic and functionality can be constructed as modules that can individually function as independent entities. This makes it easy for Magento to adapt to the project requirements. 

Types of Magento Marketplace you should know about

But before proceeding further, let us quickly define an eCommerce marketplace. In a marketplace, several third-party vendors can showcase their offerings and services. Vendors have first to create an account. Only then can they sell their products and services on the website. Marketplaces are more popular than online stores because they offer customers many different options to choose from. This is also a very profitable option for store owners who can increase potential sales conversions by offering product variety.

An application store, the Magento marketplace, or Adobe Commerce marketplace offers registered merchants a curated selection of eCommerce solutions to build a thriving business. They also offer an eclectic selection of free and paid extensions. 

Now that you know what a marketplace is, you must choose the type of marketplace you want to build. Magento is famous for its generous offerings. Hence, it offers two types of marketplace options. You can either opt for a single-vendor marketplace or a multi-vendor marketplace. Understanding them individually will help you to choose which one to implement easily. 

• Single-vendor marketplace

One website showcasing all the services and products one vendor offers. Depending on your target audience, this can be a Magento B2B marketplace or B2C website. Only two parties are involved in this type of website. These standalone websites are perfect if you want to sell a specific brand of products or services. 

• Multi-vendor marketplace

You must have seen multiple vendors displaying their products online on Amazon and eBay. Those eCommerce websites are known as multi-vendor websites. You can either migrate from being an online store to a Magento multi-vendor marketplace or build one from scratch. Either way, 3 different categories will use this website if you opt for a multi-vendor marketplace. They are the system admins, the vendors, and the end customers.

System admins manage all vendor and customer activities taking place on the website. The vendor sells its products using a different panel and login, while the customers use a different panel to log in and access the products. 

Magento extensions play a critical role in enhancing the performance and functionalities of a Magento eCommerce marketplace. Essentially plugins or add-ons, these extensions help extend the default capabilities and features of a Magento marketplace. For example, the Magento 2 Testimonials Manager extension allows you to display and manage customer testimonials on the Magento store. Further, the Help Desk Magento multi-vendor extension helps bridge the gap between customers and the support team. At the same time, the Google Language Translate Extension translates the store’s contents into different languages. This is a very powerful Magento multi-vendor extension that truly enhances the global reach of a Magento store. 

The Must-have Feature List to Create Marketplace With Magento For Single & Multi-vendor Platform

What makes the Magento marketplace unique? The features you integrate give you the competitive edge to attract customers and enhance conversions. Let us look at the features you can integrate into a single vendor or a Magento multi-vendor marketplace. While the features do not vary broadly, we have compiled a list stating the utility of different features for the two marketplaces.

There are many other features such as marketplace booking in Magent for sellers that let them update their products. However, if you are beginning with an MVP, then the above features are a must.

Tech Stack For A Magento Marketplace Development

Choosing the right tech stack is important for the development of any project. It is even more so for a Magento marketplace because the right tech stack will play a significant role in its success. But what is a tech stack? It is a collection of tools, frameworks, and tech languages used to develop a web solution, software, web app, etc. 

The frontend or client side and the backend or server side are critical parts of any online marketplace platform.  The main components involved in building the frontend and backend include:

Magento Community vs Enterprise Edition: Which One To Choose?

This is one of the leading questions a Magento marketplace developer is frequently asked. To answer this, you must first understand that the Magento community edition is free while the Enterprise edition is a paid version. They are also meant for different business sizes. For example, the Community edition is suited for small businesses, while the Enterprise edition is best for building professional businesses. Let us look at the key differences between the two.

Let us also consider three key areas of comparison that significantly impact the working of the Magento eCommerce marketplace.

Security Requirements

If you need a robust security system backing your eCommerce website, then choosing the Magento Enterprise solution would be better. Regarding security, the enterprise edition is far ahead of the free edition. With Magento Enterprise Edition, you can access secure payment gateways, regular scanning for security breaches, external penetration tests, and many other security supports.

Performance Quality

If your eCommerce website is small with fewer resources, choosing the Community version would be better for you, as it provides faster performance to small marketplace websites. And if you still need better functionalities, add the third-party Magento marketplace extensions to your website. 

On the other hand, if your website happens to be bigger with numerous resources and handling a lot of orders and traffic, choosing the Magento Enterprise edition would be a better decision. With the enterprise edition, you will get many additional features, such as deploying your software through the Enterprise cloud to increase the deployment speed.

Scope For Future Growth

Before you make the choice, you must consider the future business requirements. If you want to grow your eCommerce platform in the future and offer several products from more than one vendor, then you should definitely choose the Enterprise edition. It is built to be scalable and support the future growth of the business.

The Difference Between Functionality

There isn’t much difference between the Community and the enterprise edition. These versions offer the same functionalities, such as RMA functionality, Customer segmentation, content staging, Advanced ACL, and many more. 

The only difference is that you get access to additional features with the enterprise version. So, if you want to take advantage of the additional functionalities of the enterprise version, then you should choose the Magento Enterprise version.

So, Which One Should You Choose to Create a Marketplace With Magento?

By making a feature-to-feature comparison between the two, it can be inferred that the Magento Enterprise edition is an advanced version of Magento Community. While the Enterprise version offers an advanced eCommerce marketplace platform, not all businesses can afford the associated license fees. Such businesses will benefit from selecting the Community version and upgrading its capabilities by integrating the required extensions.

On the other hand, most big organizations looking for custom marketplace development will prefer using the Enterprise version. Hence, the choice of the Magento version depends on the budget and project requirements of the business looking to build a Magento eCommerce marketplace.

Conclusion

The development of modern eCommerce marketplace websites has certainly become popular and profitable. With that in mind, you must choose the right platform to build your website. And choosing Magento will help you grow your business in the future. And if you need help, feel free to contact us cause we would love to help.

The post A Complete Guide To Create Marketplace With Magento appeared first on Reeshatech.

Today, we can pay on our mobile, perceive what items look like in our home and get merchandise purchased online within the hour. Ecommerce web development is very convenient now-a-day to start your business easily.

There’s no sign of this tech revolution slowing, which makes it troublesome for retailers to anticipate how clients will shop in a half year, it doesn’t mind six years.

Now check out what you can expect from the festival.

The two-day festival of innovation in retail technology proposes the best-informed view on the future of retail.

With 120 speakers from technology companies, data insight specialists, pioneering retailers will help give a clearer view of the future and help you distinguish the next iPhone from the next Betamax.

Visionary Speakers

Marc Lamik, head of product for innovation and partnership, Zalando

Zalando is a standout amongst the most creative organizations in retail. The design stage has developed from start-up to a multi-billion-euro organization in under 10 years.

Lamik was one of the first product managers to join Zalando and has driven the extension of its worldwide tech centers. He will share his product management journey at the etailer and reveal his principles for building incredible items.

Andrea Trocina, Director of technology – web and apps, Asos

With regards to mobile, nobody nails it like the Millennials’ most loved shopping goal, Asos.

So imperative is the channel that “awesome on mobile” is a centerpiece of its technique. There are 10 million dynamic installs of the Asos application and 60% of its revenue comes from mobile.

Andrea Trocina is the man making this into reality. Trocina, who already worked for Yoox Net-A-Porter and SapientNitro, has constructed and driven Asos’ mobile and strategy and development department for four years.

Trocina will uncover how Asos presses the correct catches on portable and what they will do to remain in front of the pack.

Bryan Dove, chief technology officer, Skyscanner

In case you’re a canny customer who knows how to get a shabby flight, likewise you will without a doubt know Skyscanner.

Bryan Dove is chief technology officer at the web search engine and in charge of a 400-in number group of programming engineers, information researchers, item directors, and architects that are accused of conveying a basic, rich product experience.

Dove, who has additionally worked for Amazon Web Services, Skype, and Microsoft, will examine how AI and machine learning can alter the client experience. However, new client engagement channels, for example, Amazon Echo, Microsoft’s Cortana and Facebook Messenger, are developing.

Pepper Talks!

Another of our phenomenal speakers is Pepper – the world’s first individual robot that is fit for perceiving emotion. Pepper represents how artificially intelligent robots may one day be the fate of the in-store client experience. Surprisingly, with more than 7,000 Peppers as of now being used in homes in Japan, the future may not be too far removed.

From AI to Gen Z

Tech. will cover the technologies, inclinations, and innovations that will form retail in the next 24 months, that includes:

Artificial Intelligence (AI)

AI selection is expanding exponentially. The exponential change in the value performance of the advanced and machine learning framework is a key driver of selection. A recently directed investigation on the effect of AI and the present levels. However, of AI development in organizations featured a few intriguing certainties. Titled ‘Amplifying Human Potential: Towards Purposeful Artificial Intelligence’. In the light of the report expresses that AI appropriation is quickly expanding, with 56 percent of money related ventures revealing that they were utilizing AI in the previous one to three years.

By 2020, enterprises can hope to see AI adding to a 39 percent normal increase in income alongside a 37 percent normal cut in operating costs. For money related administrations firms. Above all, developers are noticing that they put considerably more in AI than different undertakings. With the real figures adding up to $14.6 million versus a normal $6.7 million for all respondents.

Moreover, as far as AI development, the financial services part positioned third from the base. The investigation showed the aversion in sharing client’s personal data and the cost of technology as the variables that were frustrating AI development. This involves concern considering the general inspirational standpoint AI has from the whole business. And keep in mind that it is feasible for specialist organizations to supply financially savvy transformation solution for banks. Not only it would incorporate modernization of staged centralized computers, but also significant answers for issues relating to privacy protection and also address the necessities of cybersecurity.

Gen Z

Comparatively, those born in 1995 or later – have been raised in a world described by the fast development of tech. In this case, their practices and states of mind are intensely formed by the plenitude of innovation at the very center of their everyday lives.

Instagram has shaped their buying behavior and they’ve grown up with the on-demand economy on their doorstep, truly. Jeff Nathenson, Managing Director – International for Whistle Sports. He makes, curates, and conveys convincing games content for fans and brands over numerous social, computerized and TV stages. He is one of the speakers that will be helping us comprehend the dispositions and practices of these advanced locals.

Virtual reality (VR)

Virtual Reality will go mainstream as predicted. Furthermore, inside the following 10 years, a billion people are relying upon to be collaborating with virtual reality. Every day and the division is forecast to be worth $38bn by 2026. VR presents a huge open door for retailers to draw and motivate clients. Intu and the National Autistic Society will talk about how they have been making immersive encounters.

Portable commerce is immensely huge. For pure-plays like Asos and Shop Direct, it represents over 60% of offers. In any case, what does the future resemble? Moreover, addressing regions, for example, social offering, chatbots, making thumb-ceasing content and the crucial of the versatile application. Speakers from Grabble and Poq will investigate how retailers can better draw in with the smartphone savvy to change over those looks into purchases.

The post Take a Tour from AI to Gen Z in European Festival appeared first on Reeshatech.

E-Commerce is not only just buying and selling products, but also a full-fledged way to manage a business online. So, companies need to pay proper attention towards the E-Commerce web development and maintenance of their E-Commerce websites.

This detailed post will outline top ten mistakes to avoid while building your online business. A proper online portal generates more sales and revenue. Let’s take a look at them.

1. Choosing the Wrong Platform

It’s a crucial part to choose an apt platform for your online business. At the same time, if you do mistake here, all your efforts will prove ineffective. Startups often feel confused when choosing a platform for their E-Commerce web development.

For this reason, it’s important to choose which platform allows selling your products in the best possible manner. Many E-Commerce development platforms give free trials before availing their service

Here is some e-commerce platform to check out:

 LemonStand

 Magento

 Shopify

 BigCommerce

 WooCommerce

2. Operating Without Strategy

You should never waste your valuable time and other resources on running your business without any strategy. Be a smart entrepreneur and make a detailed strategy for your venture and in the best interest of your business.

For drafting strategy, you can follow these points to get a good start.

 Recognize your market and buyers

 Make every process see-through

 Ask customers to leave feedbacks

 Plan accordingly to ensure smooth supply management

 Plan to offer continuous service and support

 Target mobile audience

 Go social

 Prepare policies

3. Categorization and Merchandising Mistakes

Most of the time merchants and business owners makes mistakes by adding too many or too few category pages. Too few category pages will thwart Google from ranking them for applicable keywords that buyers are searching for. Furthermore, too many category pages will complicate site’s architecture and make it difficult to navigate for the users.

You should design the category pages from the perspective of the user. Do you need to understand how would a visitor navigate your page to find what they want? Many tools such as SEMRush are very helpful to measure what your competitors rank for and can give tips to the business owners. This software leads to the direction to which the owners try to categorize themselves for SEO purposes.

4. Not Adding Trust Factors

The achievement of an E-Commerce business severely depends on trust. You should enhance your E-Commerce website’s trust factor by adding:

 Terms of use

 SSL certificate

 Refund/exchange policy

 Privacy policy

Moreover, you should ensure that your visitor’s personal information is confidential and you should not disclose it. Following design tips, you can consider while building your trust factor with a professional website:

 Offer a clear product category and easy navigation

 Keep design simple and effective

 Add section for product reviews

 Align you Call To Action with your content

5. Desktop-Only Site Design

Mobile is the future and business ventures should not ignore the mobile audience. Today, consumers are making transactions from their smartphones and tablets and now it’s imperative that you must have a mobile-optimized or device friendly website. Which is why you can’t shy away from the reason that buyers are far modern and have become more mobile-friendly than ever. They love to search on their smartphones and tablets to make the best buy.

Moreover, if your e-commerce site is older, you might consider having it designed in HTML5 so that consumers can view your products or services seamlessly on whatever device they choose.

6. Overusing Popups

A review uncovers that 98 percent of the guests never purchase when they initially land on your site, and around 55 percent guests leave your site in only 15 seconds.

Along these lines, the details obviously show that you have a limited ability to focus 15 seconds to persuade guests to make a buy from your site. Be that as it may, everything depends on clients’ aim.

In this circumstance, popups come without hesitation as it empowers you to catch data from your guests, for example, an email address. If you prevail at catching their messages, then you can tempt them with some energizing offers conveyed to their inbox so they visit your site once more.

Popups have additionally appeared to be exceptionally successful at recouping shopping basket abandonment rate. Be that as it may, make sure to utilize them with some restraint.

7. Depriving Your Customers of Free Shipping

You can’t deny the reality that individuals adore freebies. If you give them free transporting, then the sales conversions will occur on your web based business website.

Take a look at this striking data with respect to free shipping:

An overview uncovers that around 73 percent of the online purchasers considered free dispatching as a definitive variable to complete the purchase. What’s more, if you offer the same, then it could enhance your deals drastically. While the individuals who don’t, are probably going to face high shopping cart abandonment rates.

8. No Search Engine Optimization Strategy

How are individuals going to discover you? There’s a decent possibility they’ll look for your organization or item utilizing one of the significant search engines like Google. With the goal for you to be recorded in an initial couple of pages of the search results, you should have a strong SEO plan your site. Site design improvement is about more than catchphrases; it additionally concentrates on how your site is constructed, how pictures are labeled and what information is parsed via search bots that direct those ludicrously quick searches.

9. Poor Site Navigation

There aren’t an excessive number of things that can debilitate a buyer speedier than poor navigation. Elusive data, an absence of catches and excessively numerous text style sorts and hues all prompt client disappointment and frequently no deal. Your online business web page ought to be anything but difficult to navigate.

Individuals ought to have the capacity to navigate pictures to the item page, see more data about an item and tap on the header at the top to take them back to the landing page. Try not to reexamine the wheel with regards to your site’s route; utilize route best practices to get the most out of your site.

10. Lack of Social Media Presence

It’s about difficult to lead business online in 2015 and not utilize social media. This is particularly valid for internet business. Locales like Pinterest and Instagram can go about as veritable inventories of items, allowing individuals to impart their most loved items to their followers.

Likewise, Twitter and Facebook are significant advancement channels that enable individuals to get the message out about you and your site. Ensure that you have social sharing catches accessible on the greater part of your item pages.

The post 10 Startup E-Commerce Mistakes and How To Avoid Them? appeared first on Reeshatech.

“Innovate or die” Will Become Reality

The “innovate or die” platitude will end up being a dismal reality for a few, as no less than one surely understood retailer. What has dependably worked in the past won’t keep on working later and grasping capricious deduction will turn into a trademark quality for effective organizations in 2017. Similarly, Organizations will have compelled to assess their supply chains and discuss old fashioned and wasteful procedures. Cases incorporate everything from big business asset arranging (ERP) arrangements and plant correspondences to cargo forwarders and stock administration programming.

The supply chain is the key competitive advantage for your business. Companies like Inditex, as well as Amazon, has set new industry standards for innovative logistics in 2016 and set a testament to the supply chain plays in a company’s success. Logistics are following the trend “innovate or die”, its main focus is on earnings, growth and customer loyalty. Consequently, we have identified 10 logistics trends that can change the scenario of 2017.

1. Real Time Technology Will Die

Logistics and supply chain technology give you accurate data to the minute and you will always aware of what’s in stock and where. Real time stock tracking avoids any doubts for your current stock level, customers and staffs are confident about what’s available in your store. Finally, we predict a big rise in the use of web-based technology for it’s a no-brainer to help drive efficiency in 2016.

2. Better tracking for shipments

Online shopping has come a long way from its inception, but shipment tracking is one area companies need to improve for a better experience. Important areas like warehouse technology, customer friendly communication through email and tech etc. are some of the key factors to give your shoppers proper information. The information includes where their order is and when it will be with them. As a result best companies are already doing these processes and achieving increased customer satisfaction and loyalty. We expect online sellers will join soon in offering better tracking options in 2016.

3. Supply Chain Tracking Will Be Significant

Companies provide updates of the inventories and tracking of shipment movements in the supply chain that helps to ensure a throughout customer satisfaction. They know they have stock they need always. As a result, technology is becoming increasingly important in 2017, especially for B2B E-Commerce companies.

4. Returns Will Become easier

Not only customer will always remember the way you deal with return items from the customer, but also they too will remember your service. It’s a mark of great customer service, and logistics technology makes it easier to handle in 2017. Return Merchandise Authorisation or RMA will make it easier to track a return and jibe more data visible to the customer.

5. Smart Reporting For Improved Inventory Control

Moreover, in 2017 we predict a rise in smart reporting. It’s vital to keep an eye on your stock level and it is not easy to read and analyze each data and it can be time-consuming. Logistics Technology will leverage instinctive, graphic data with a computerized alert to inform about the stock is low and near to expiry date.

6. The World Will Be Reduced

Anything is possible in today’s global world. It important to deliver the product on time in the world of logistics. Customers are ordering from overseas and they are no longer keen to wait for weeks for their goods or services. Furthermore, in 2017, it will become more significant to deliver a quick turnaround to other countries.

7. Grocery Orders Will Be More Common

Customers will look online to shop for basic groceries and home related stuff from the services like Amazon Pantry. They don’t need to buy in a bulk to fulfill the demand.

8. Planning ahead will be Crucial

Don’t get caught unrehearsed in 2016! Your hardest periods can be predictable. You should stay ahead of the game and get your stock fulfilled to ensure you can meet request throughout the year.

9. The Cloud Will Be A Commonplace

Furthermore, side-lining traditional fulfillment technologies will no longer compete with the cloud-based fulfillment services which maintain the industry standard.

10. The Customer Will Still Be The King

In 2017, the most successful companies will be those who will provide a seamless connection between the click of a customer’s mouse and the parcel through their letterbox.

Finally, these statistics demonstrate that producers and retailers need to see strategic organizations embracing developing advances. The 3PL organizations themselves are making a mindful stride toward that path. Likewise, a considerable lot of them will find out about those advancements and give administrations. What is your contemplation on these four rising innovations and how they will shape the fate of coordination? Let’s hope for the best.

The post The Future of Logistics Technology appeared first on Reeshatech.

After doing an extensive research, the UIPL team has come up with a set of trends that will dominate the e-commerce industry in 2016. So, let’s see what’s in store in the e-commerce industry this year.

1. M-Commerce – A Necessity

M-Commerce will no longer be the additional feature in your phone, but a need without which you cannot fulfill your shopping desires. A research done by Kissmetrics reveals that about 78% of searches done through a mobile phone resulted in a purchase. Moreover, it also revealed that 2 out of 3 customers like to shop online through a mobile website rather than a mobile application. These figures show that there is a rise in the use of mobile phones when it comes to online shopping. Any company which offers e-commerce website development services in India needs to make sure that they optimize the website and offer smooth touch screen options as well as high-resolution web page viewing experience. So, that customers enjoy a memorable shopping experience.

2. Shopping Is Fun With A Tablet

A report published by ICSC (International Council of Shopping Centers) suggests that omni channel customers, that is the one’s who purchase through mobile phones, desktop or any other device, spend 3.5 times greater in online shopping than single-channel shoppers. Now, the ever-increasing screen sizes of mobile phones are diverting customers from their desktop. In fact, it can be said that use of Tablets is on the rise due to their large screen sizes. People these days, either take the help of a Tablet or a mobile phone in order to do a preliminary research of the product and then make the purchasing decision. The convenience that a Tablet provides in terms of better resolution makes Tablets the next best thing for e-commerce.

3. Automated Marketing – The New Language For Email Marketing

Phrases like ‘50% discount only for you’ or ‘Grab your last chance of Christmas sale’ will bring a new revolution in e-mail marketing. With the emergence of more and more online shopping websites, customers are looking for personalized services that will pay more attention to their shopping needs. It is expected that in 2016 features like automatic display of products preferred by customers or automated recommendations, more personalized web pages and special discount offers will shape up the e-commerce space. Hence, Automated Marketing is thus an easy way to keep your customers remain loyal to you.

4. More Details About Product

One of the perils of an online shopping website is the inability to physically verify the product. Well, this peril can be transformed easily into a blessing by giving more and more details about the details. Writing product specifications, posting demo videos of the products and high-resolution images are the keys to bringing the customer closer to the product. By adopting such measures, you let the customers know about your products and establish a relationship with them. Personalization will also play a vital role. For instance: if you share the solution of a technical problem related to the product, then their faith on you and on the brand is bound to increase, thus enhancing their trust over you.

5. The Great Rise of ‘Deal-of-the-day ’

Also known as Flash sales, Deal-of-the-day is finally going to see the light as it is slowly becoming popular with the customers on festivals and any other special occasions like New Year, Independence Day or a Thanksgiving Day. These kinds of sales lasts might last up to few hours or even continue for days. If your e-commerce website is mobile optimized, then it will be easier for websites to boost up their sales faster. Though it cannot be said how effective will be the concept of ‘Deal-of-the-day,’ but once it is received well by the customer, it will certainly stay for a long time.

6. Tracking Customer’s Data Through Algorithms

Use of Algorithms to track all vital information about customers helps an online retailer to get the exact information about the details of the customer. It gives the retailer an idea about the buying preference of the visitor and turn him into a real customer. This trend of analyzing the behavior of the customer will be one of the major trends in e-commerce for 2016. It will prove to be a blessing for small businesses as they will get an accurate data about their customers with the help of statistical data.

7. Improved Shipping For Better Shopping Experience

Receiving a product within few days of ordering it is a much better experience than a 5-day delay in the product delivery. In 2016, improved shipping with on time delivery will be one of the emerging trends. People are going to shift more towards an e-commerce brand that not only promises of fast delivery but actually makes it available at the doorstep of the customer within few days of ordering it.

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As the eCommerce revolution is gaining pace all over the world with the emergence of more and more online ventures, it is important to ensure that a customer gets the maximum return on his or her investment and the time spent in purchasing a product online. The trends mentioned above will help online retailers to return the customers their value and trust while shopping online from their website. Moreover, they will also get a view about the future of e-commerce and the factors responsible for making online shopping a seamless experience.

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