Just month after the restructuring of the company, Google updated their image also. Though, Google Logo is still a wordmark, but now they are using the geometric sans-serif typeface to make it look more modern and playful. The designers were thinking to evolve something fresh, so it has put a lot more than the sleek design. It is more of a branding effort to create a new typeface to accommodate the company’s new flow or direction. It looks like Roboto font, but the colors are softer and bear a bit more resemblance with Google’s new parent company Alphabet’s wordmark. This update makes the design of the two companies fall in-line.

Google proposed a number of logos before taking the stand for the launch of this ultimate. Just check it out in the image below –

(Source: TNW News)

Here what Google want to say about their new typeface –

It hails from that old schoolbook letters. However, they have adopted a neutral consistency to incorporate the typeface as a geometric Sans Serif. This has allowed them to maintain an appropriate distinction between Google’s logotype and product name. To quote Google further where they say, “The character set is complete with numerals, punctuation, accent and alternate characters, fractions, symbols, and supports extended Latin, Greek, and Cyrillic.” (Google)

Along with the Product Sans, Google is also able to revamp the experience of the users. You will also find a four-dot animation that will let you know when Google works. They bounce while anticipating spoken direction or query, animate like an equalizer when people speak and rotate in a very Slack-ish fashion when you look for something.

This is a major update from Google in the past 17 years, where Google has extended their reach from just desktop to mobile, tablets, TV, car’s dashboard and smart wear. Catch up the video from Google on the new logo notes, which evolved since created in 1998. Since then the logo just flattened, but the September’s update is a huge leap.

Why Google introduced such a change?

They have not yet settled for the specific reason. Google says in the Official Blog, “Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”

New elements such as Google MIC will help you to identify and interact with your in Google whether you talk, tap or type. Even they have said goodbye to blue “g” icon and replacing it with a four-color “G” that matches the logo. It is now going to be an uppercase “G” striped in all four of Google’s colors. It will soon roll out in all products; in fact, it is already on the Google’s Homepage.

Making the logo appear good across all screens and fit them inevitably. It is now able to display on low-bandwidth connections with only 305 bytes, compared to existing logo of 14,000 bytes.

Summing up the five probable reasons for the new Google logo launch–

1. After Google shifting under their parent company Alphabet, it seems to resemble in identity with their new and simple logo. It is now easy to draw, easy to see and has less style, but more substance.

2. They aim to blend multiple platforms with a single logo from smartwatches to cars, desktops to mobiles. It is going to fit evenly even on the tiniest screens, thus make the company entail to the power of eminent branding.

3. All about material design means something flat. They get their six-character point with simple strokes, just like the rest of Google’s interface of polymer paper elements. Google has refreshed their logos for Maps, Translate, and News, have the white insignia in the corner of their respective logos and Google+ is donning the new G.

4.The childish logo with bright colors is able to contrast with menacing analysis that alarms more from a robot-making company; the appearance is such that how could something so cute create a Terminator.

5.It consumes lesser bytes, just about 305 compared to giant 14,000 bytes.

Our Mobile App Development Company in new york has something to say, do you wanna listen? – Let’s Evolve with Google!

The post Google Has a Brand New Logo appeared first on Reeshatech.

Logo design is an ideal representation of the product and is an immense source of inspiration. At present, Logo Design is one of the biggest niches in the digital world. Logos just no make brands have an identity but they are the brand storyteller.

Though Unified is a website design company, but we expertise in making brands. We are the digital experts of today and logo design is one such aspect in which our designers take keen interest. We are not obsessed with logo design, but our numbers show that most of you enjoy logos as much as we do.

Today we are going to share some 30 clever logo designs that have dual meanings in the hidden symbols and explain the nature of the business cleverly. Superb work by some talented artists, and at the end of this blog we are sure that you will pleased to share a HATS OFF!!

Check them out.

Here is our first collage that contains six different logos explicitly decorated with different hidden meanings. Let us dig in –

• SHIFT – It is a different kind of Logo, which cleverly uses the negative spaces. Look how the letter “H” can shift up and down.
• CIRCUS OF MAGAZINES – A rich and a clever combination of magazines stacked in the shape of a circus tent, nice concept…aha!
• YOGA AUSTRALIA – Can you find the map of Australia between arched legs of the gymnast? We can….hope you too…
• ELEFONT – Can you see the elephant blowing its trumpet in the letter ”e”?
• BIRDLOVE – Indeed this is a true inspiration, the two little birds unite while flying high and forms a cool love sign.
• KOLNER ZOO – Check out the hidden logo with an elephant’s silhouette defined by a giraffe and rhinoceros. Here, the negative space in the animal’s hind legs cleverly shaped by the twin spires of Cologne Cathedral
• LE TOUR DE FRANCE – Can you locate the cycle and the bicycler? “R” forms a man riding a cycle and the orange circle and the letter “O” of word “Tour” forms the cycle tires.
• COFFEE NIGHT – Bubble froths formed a beautiful crescent moon with a big eye, alluding a night over a perfect cup of coffee.
• CODEFISH – What a fish, made out of codes!!!
• SPARTAN GOLF CLUB – Who’s that? A Golfer hitting a shot! OR A Spartan wearing a helmet!
• FLIGHT FINDER – Hey can you see the plane between two F’s!
• NEW MAN – This is the first commercial ambigram or reversed logos.

• • FREEDOM – The bird aptly breaks free from the shackles of bondage from the letter “M”
  • POTRAIT PHOTOS – And that’s clever way to explain the business – “portraits taken only”
  • LION BIRD – Just stare at the feet of the bird’s feet for a second, a stunningly clear lion’s face will emerge. Face of a lion, in the shape of bird!!
  • BASKIN ROBINS – Do you know how many flavors Baskin Robins offer? Its hidden in the logo, Check the letters “B” and “R”.

NEWCASTLE FOOD AND WINE – A fork or a inverted wine glass? But the cuts of forks made of bottle of wines using the negative space. And the fork itself, when you see it upside down, is in the shape of a wine glass.

• BOUNDARY – Amazing boundary line, you might not have seen it before.
• AMAZON.COM – A- Z…that symbolizes a boastful target, Amazon carries anything from A to Z…
• TOBLERONE – Can you locate the bear hidden in the Matterhorn Mountain, where Toblerone originally belongs?
• PITTSBURGH ZOO & AQUARIUM – Is it a tree? Or a chimp and a lion looking at each other?
• THE BRONX ZOO – What a beautiful utilization of negative space – here you can find New York’s iconic skyline of tall buildings between the legs of the two giraffes.
• FORMULA 1 – Ultimate use of the negative space in the number “1,” simply speedy as those roadsters
• SUN MICROSYSTEM – A simple chip forms the word “SUN” with an amazing ambigram in all directions.
• FEDEX – The white space between the ‘E’ and the ‘X’ forms an arrow, suggesting a company moving forward and looking ahead in their next delivery. It is subtle, isn’t it?
• MAGIC COFFEE – What is it actually a coffee cup of a magic hat worn by some Houdini?
• HORROR FILMS – That is a reel, isn’t it? Or a scared face of the horror movies.
• BLACK CAT – Can you find those mystery eyes of the cat in the letter “C”?
• BARCODE – Would love to have a sip from that mug designed with Barcode?
• SONY VAIO – That’s clever Sony Vaio logo symbolizes the perfect integration of analog and digital technology. “VA” stands for analog wave and “IO” represents binary number 1 and 0.

Huh! What lovely ideas designed into graphics! Isn’t it amazing. We have been collecting such amazing ideas over the years in our digital scrapbook, in the little hope that it might ignite flame of a new design in our designer’s mind. And trust us it does inspire a lot. (THUMBS UP!!!)

We have started our journey to the absolute and greatest logo design to tell a unique brand story for our respective clients.

The post 30 Clever Logo Design appeared first on Reeshatech.