Introduction

Your website’s like a salesperson that never clocks out. 

Acting as your voice, it communicates your business, demonstrates your skills, and promotes what you can offer to your customers. It bridges the gap between your business and the audience you’re after, helping you grow along the way.

Given how crucial it is, the real imperative lies in measuring your website’s performance and making ongoing improvements to ensure it performs at the highest level. 

With the shifting sands of technology — and ever-changing market conditions —  it makes perfect sense to identify and fix gaps in your website before it drags your business down.

Website redesign, at its simplest, is a high-level “reset,” involving changes to every core critical element of a website. Over the past few years, the demand for website redesign services has skyrocketed in response to constant shifts in user behaviors and preferences. As a result, business owners are compelled to optimize their websites to effectively engage their audiences. 

In the following guide, we’ll discuss website redesign in detail and give you a walk through the most effective methods and strategies you can use while giving your site a makeover.

What is a Website Redesign?

Redesigning your website means giving it a full-scale overhaul, optimizing the code, content, structure, and design. The overarching aim of website redesign is to enhance performance, improve user experience (UX), and make it more appealing and functional for your target audience, all while complying with modern web development standards.

People frequently mix up website redesign with website refresh. Though they appear fundamentally similar, they actually aren’t.

Let us explain. Redesign refers to the 360-degree revamp of the website. When you have a website redesign company onboard, they change the code, content, and visual appearance of the website, paving the way for a more streamlined and intuitive user experience. On the contrary, Refresh happens when minor changes are rolled out to boost the look and feel of the website. 

For instance, if you’re restructuring the pages to incorporate new modules and functionalities, you’re redesigning your site. However, if you’re adjusting the color palette or typography to foster better aesthetics, you’re simply refreshing it.

So, unlike minor updates, a redesign is an extensive overhaul that often involves both frontend (visual) and backend (technical) changes. In the next section, we’ll understand when a full redesign is necessary, versus when a simple refresh might suffice.

When Should You Consider Website Redesign?

If you’re considering a website redesign and debating whether to hire a professional website redesign services company or tackle it yourself, take a moment to reflect on the key indicators that signal it’s time for an overhaul.

Time and money are valuable resources, so keep this in mind: a full-scale redesign isn’t always necessary to bridge your growth gaps. In many cases, a few strategic, plug-and-play fixes can do wonders.

Here are some clear signs that indicate your website needs a redesign:

1. Outdated Design

Designs, without contest, is a crucial determiner of your website’s success. If your site’s design feels antiquated and out of sync with current market forces, it’s your harbinger of potential challenges to come. A poor, outdated website design may deter visitors and erode credibility. The solution? Take proactive action and set plans in motion for a full-scale website redesign.

2. Poor User Experience (UX)

Even the best design wouldn’t matter if it’s not getting any views. If your visitors are landing and leaving in a split second, it’s a clear warning sign, nudging you to take action and get a website redesign agency onboard to turn things around. High bounce rates or low engagement metrics strongly indicate that users find your site difficult to navigate or unappealing. 

3. Non-Responsive Design

With a significant portion of web traffic coming from mobile devices, a website should tick off all essentials of being “mobile-responsive.” A site that isn’t mobile-friendly risks losing potential customers and could jeopardize your business. Don’t forget, a website that’s not built for mobile is a website not built for success.

4. Slow Load Times

With attention spans shrinking, a blazing fast website is indispensable for business success. But, if your site takes more than a few seconds to load, it risks frustrating visitors, damaging your search engine rankings, and tarnishing your brand reputation. Take action—rally your web development team and redesign your site for speed.

5. Low Search Engine Rankings

Getting search engine optimization (SEO) right can address many of your growth woes. However, if your best efforts haven’t unlocked SEO success, a website redesign might be the solution. A thorough overhaul can improve your site’s ranking on Google SERPs, ultimately driving more organic traffic and boosting conversions.

6. Brand Evolution

Brands continually evolve to align with changing consumer and market behaviors. If your brand is in the middle of a transformation, introducing a new logo, updated messaging, and a refreshed identity, a website redesign is the need of the hour. Changes in your company’s branding or messaging must be reflected through your website, maintaining clarity and communicating your brand’s vision. 

7. Inadequate Functionality

Your target markets are evolving, and so should your website. As your business grows, your website must adapt with features that meet changing customer expectations, such as e-commerce capabilities or interactive elements. In such scenarios, a website redesign becomes essential to ensure your digital footprint stays in tune with your business needs. 

Website Redesign Checklist: The Stepping Stones to a Successful Site Makeover

Now is the time to get to the heart of the matter: the website redesign checklist. Below, we’ve shared the seven sure-shot strategies that can set you up for success. 

1. Audit Your Existing Content

As the first order of business, understand the current state of your website content. 

Content is the spine of your website’s organic traffic and critical to driving SEO success. Use tools like Visual SEO, Moz, and Ahrefs to crawl your website and gather data on URLs.

Analyze this pool of data to identify top-performing pages, outdated content, or irrelevant pages. Mark down pages that should be kept, merged, and redirected. Build a resource center with details on metrics like traffic, rankings, and conversions. This audit gives you a clear idea of which content needs improvement and which keywords to prioritize for better results.

2. Update Information Architecture (IA)

Information architecture is how your website organizes content. Poor structure can frustrate users and lead them to leave your site. 

Start by mapping your current website structure. Analyze competitors to see how they organize their websites. And, use tools like Hotjar to observe user behavior and identify navigation pain points. 

As a plus, reorganize your sitemap based on user needs, using clear categories and subcategories. For instance, instead of burying a blog post under irrelevant sections, make the navigation straightforward. A well-organized IA improves user experience and helps search engines index your site better.

3. Carefully Map URL Redirects

A website redesign often changes your site structure, resulting in broken links if not identified or managed properly.

Take an all-hands-on-deck approach, sit with your website redesign services team, and create a list of all URLs you’re keeping and those you’re updating or discarding. Map old URLs to their old counterparts or related content. It helps ensure users and search engines land on the right pages, preserving your SEO value. 

Remember: broken links harm user experience and minimize traffic. Double-check your redirects with your website development team. Meticulous planning prevents loss of rankings and maintains your authority.

4. Optimize Content You’re Keeping

A redesign is a window of opportunity to refresh existing content. Use Google Search Console to analyze how your website pages are performing. Identify keywords your top pages rank for and introduce more optimizations by updating headers, improving keyword density, and refining images alt text. 

For those pieces of content not performing well, rewrite and update them. Research, extract expert insights, and visuals to add more strength to your website. Fresh content signals relevance to search engines. Regular optimization helps retain rankings, boosts organic traffic, and keeps your content competitive.

5. Optimize Page Speed

Page speed is key to keeping users happy and boosting your search rankings. Slow pages mean users leave, and that hurts your conversions.

Fix it by compressing large images, cutting back on HTTP requests, and simplifying your code (CSS, JavaScript, and HTML). Check for any big files or videos that are slowing things down and optimize them. Tools like Google PageSpeed Insights can help you find what’s dragging your site down. A fast site keeps users engaged and boosts your SEO. 

6. Update Your XML Sitemap

Think of your XML sitemap as a guide for search engines. It helps crawlers discover and index your site’s content.

After you’ve restructured your site, remember to update the sitemap. Tools like Yoast or AIOSEO can do this automatically. If the sitemap’s outdated, crawlers might miss content, which can hurt your SEO. An up-to-date sitemap helps Google understand your site structure, which can improve your rankings.

7. Test Your Site After Redesign

Redesigning your site could lead to some hidden problems that mess with both functionality and SEO. Before launching, make sure to check for broken links, non-functioning navigation, and any form errors. Test things like call-to-action buttons, pop-ups, and the checkout process to ensure they’re working smoothly.

Test on various devices and browsers to ensure consistency. Use feedback from colleagues, friends, or testers to catch errors you might miss. Document issues in a spreadsheet and share them with developers for fixes. Testing ensures a smooth launch and a better experience for users.

Closing Thoughts

A website redesign process can provide a much-needed boost if your business is stuck and struggling to move forward.

However, the real challenge is getting it right—choosing an adoption path that offers strategic advantages and positions your business for future growth.

Following the checklist above can help you plan and execute a high-level website redesign while ensuring that the final result aligns with your business goals, enhances user experience, and supports long-term success.

The post Looking to Redesign Your Website? Here’s the Only Checklist You’ll Need appeared first on Reeshatech.

Fast-forward to today, the same site feels sluggish, outdated, and increasingly out of step with modern user demands. 

What happened?

The reality is even the best-designed corporate websites age faster than we think. 

Technology is transforming quickly, customer expectations are shifting, and new security threats are emerging. Because of this, a website that was built just a few years ago might already be having a hard time keeping up!

Website redesign is no longer just a consideration for enterprises looking to remain competitive. It’s a strategic imperative. It’s not just about aesthetics anymore. Poor mobile experiences, slow loading times, or outdated content can significantly impact business performance.

Why Redesigning Your Website Matters More Than Ever

The corporate website isn’t just a digital brochure anymore; it’s the front door to your entire digital ecosystem. Whether you’re managing a multi-national enterprise or scaling an ambitious startup, your website is not only a reflection of your brand but also a hub for digital engagement and business operations.

Within the shifting terrain of enterprise web solutions, regularly redesigning your corporate website is no longer optional. It’s critical. And the reasons for that are multifaceted. As we’ll explore, it’s not just about aesthetics. It’s about how your website adapts to modern technology, UX trends, mobile-first approaches, and, perhaps most importantly, the evolving demands of your customers.

Key Reasons for Corporate Website Redesign 

So, why exactly is now the time to rethink your corporate website?

You Need a Mobile-First Approach

We live in a world where the mobile-first approach isn’t just encouraged but expected. You’ve seen it yourself: mobile traffic dominates the enterprise web. In fact, Google’s shift to mobile-first indexing means that if your website isn’t optimized for mobile, you’re likely losing search rankings and alienating a significant chunk of your audience.

What does mobile optimization really mean today? 

It’s not just about making your site ‘look good’ on a smaller screen. The technology behind responsive web design (RWD) allows your site to adjust fluidly to various screen sizes, ensuring an intuitive user experience, no matter the device. Beyond that, considerations like touch-friendly navigation, fast loading times on mobile connections, and adaptive image sizes all come into play.

Now, some enterprise websites struggle because they’re still running legacy systems or CMS platforms that don’t fully support modern responsive design. If that’s the case, it’s time to look at migrating to a platform that can support fully responsive, mobile-first designs. 

The goal is to stay ahead of the curve and continuously iterate on your mobile experience. Regular website redesigns are key to ensuring your website stays in line with changing mobile standards and device trends.

UX/UI that Makes Users Engagement Easier 

Let’s not sugarcoat this. UX/UI is the mainstay of your digital experience. A well-designed website can mean the difference between a conversion and a lost opportunity.

When redesigning, focusing on user-centric design is undebatable. 

But it’s more than just placing buttons where you think they look good. It’s about understanding your users’ journey, anticipating their needs, reducing friction, and making every interaction effortless.

Start with usability testing.

Real, data-driven insights into how users navigate your website will tell you exactly where improvements are needed. Whether it’s simplifying a convoluted registration process or making your call-to-action (CTA) buttons more intuitive, the small changes you make during a website redesign can dramatically improve customer satisfaction. 

Look at your analytics: where are users dropping off? Which pages have high bounce rates? 

This is where you need to focus.

Another critical component is accessibility. With regulations like WCAG (Web Content Accessibility Guidelines) becoming stricter, ensuring that your site is accessible to all users is crucial. From optimizing for screen readers to ensuring keyboard-friendly navigation, accessibility is a core aspect of UX/UI design that can’t be overlooked.

A Fast Website is a Non-Negotiable

In the enterprise world, we all know time is money. The same principle applies to your website’s performance. If your corporate site doesn’t load within three seconds, you’re already losing customers. Worse, you’re also losing search engine rankings.

Google’s Core Web Vitals have redefined how websites are evaluated for speed, interactivity, and stability. If your website doesn’t meet these benchmarks, it will fall down the rankings—no matter how good your content or UX is. This means regular audits of your website’s speed and performance are crucial, and a website redesign is often the best way to resolve any persistent issues.

Enterprise sites, in particular, can become bloated over time as you add new features, media, and integrations. Each additional script or heavy image slows your site down. The website redesign phase is an excellent time to rework your backend, optimize assets, and switch to modern frameworks that prioritize speed. This includes leveraging CDN (Content Delivery Networks), optimizing images, reducing unnecessary plugins, and minifying CSS/JS files.

Content is Still King! So, Keep It Fresh and Relevant

Content isn’t just about publishing blog posts. It’s about how you communicate your brand’s value to your audience. In the best enterprise web design, high-quality content is the linchpin for effective communication, search engine optimization (SEO), and user engagement.

Content can be divided into two categories: evergreen content and time-sensitive content. Evergreen content, which remains relevant for long periods, provides a solid foundation. Regularly update time-sensitive information, such as industry news, product updates, or corporate reports, keeping your site dynamic. This mix also keeps users engaged, which can reduce bounce rates.

SEO plays a huge role here as well. Whenever search engines update their algorithms, they expect fresh, relevant, and valuable content. Revamping your website gives you the opportunity to audit your existing content, identify gaps, and refresh the information to better align with current SEO trends.

The layout and placement of your content also matter. Is the information hierarchy intuitive? Is there a clear distinction between sections like case studies, product pages, and industry insights? Enterprise web development services and website redesign services offer the chance to reorganize your content in ways that cater to your audience’s consumption habits while improving your overall SEO performance.

Keep Your Site and Data Safe

Enterprise websites are prime targets for cyber threats, and a website redesign is the perfect opportunity to enhance your security protocols. Every enterprise website design & development should involve a thorough security audit. This includes ensuring you have up-to-date SSL certificates, properly configured firewalls, and protection against vulnerabilities like SQL injection, cross-site scripting (XSS), and DDoS attacks.

Given the increasing number of cybersecurity threats, a redesign should also consider user data privacy. Whether you’re handling customer details or internal enterprise data, GDPR and other regulatory frameworks mandate stringent data protection measures. During a website redesign, consider encrypting sensitive data, ensuring secure login processes, and implementing two-factor authentication (2FA) where possible.

For larger enterprises, it may also be worth exploring Web Application Firewalls (WAF) or moving to a cloud-based hosting solution with robust security features built-in. Hackers adapt quickly, and what was secure two years ago might now be a vulnerability. Redesigning gives you the opportunity to implement the latest security best practices, safeguarding both your users and your brand.

Boost Your Search Visibility with SEO

Let’s talk SEO, an area many enterprises overlook when it comes to redesigns. Website redesign is not just about improving the visual elements; it’s also an opportunity to boost your search engine ranking.

Every website redesign should be paired with an SEO audit. Are your meta tags up to date? Are you optimizing your images with alt text? What’s your URL structure like—are you still using outdated, non-optimized URLs? During a redesign, you have the chance to rework these elements to better align with the latest SEO best practices.

Additionally, a redesign allows you to integrate technical SEO improvements. Things like structured data markup, ensuring a mobile-first approach, and optimizing for voice search are crucial as SEO algorithms become more sophisticated. These elements might sound technical, but they’re essential for improving your site’s search visibility, especially as Google continues to focus on user intent and experience.

Use Data to Drive Your Website Redesign Decisions

Data is at the heart of every successful enterprise, and the same goes for web design. Understanding how customers interact with your site is critical to making informed design decisions.

Tools like Google Analytics, CrazyEgg, or heat mapping platforms provide invaluable insights into user behavior. A revamping is an opportunity to implement these tools if you haven’t already or optimize them further. For instance, analyzing heat maps can show you which parts of your site users engage with most and which areas need improvement.

Additionally, gathering customer feedback pre-redesign and post-revamping is a game changer. By directly asking users for feedback on your current design and incorporating their preferences, you can significantly improve the user experience. 

Many large enterprises now incorporate data-driven design techniques into their web development process. This could mean anything from A/B testing various designs to deploying AI-driven analytics tools that suggest design improvements based on user behavior patterns.

Keep Up with New Technologies and Integrations

Finally, let’s talk about technology. Enterprise web development has seen rapid technological advancements, from AI-driven chatbots to cloud-based architectures. If your website is still running on legacy systems, you’re already behind.

Modern enterprise websites need to integrate seamlessly with tools like CRMs, ERPs, and marketing automation platforms. Website redesign services assess how well your website integrates with the broader enterprise tech stack. 

Can it easily support new integrations? 

Is it built on an architecture that allows for future scalability?

Emerging technologies like Progressive Web Apps (PWAs), AI-powered personalizations, and even blockchain can enhance the user experience and operational efficiency. Redesigning your site gives you the chance to experiment with or implement these cutting-edge technologies, ensuring your website remains competitive in a rapidly changing digital world.

A Fresh Spin to Your Enterprise Website Design with Reeshatech

At Reeshatech, we believe a website should be more than just visually appealing—it should be a powerful tool for your business. Our approach to redesign focuses on enhancing functionality, boosting performance, and ensuring scalability. As a trusted website redesign agency, we offer tailored website redesign services that go beyond surface changes, addressing core issues like user experience, speed, and mobile optimization. With our web design & development services, we aim to deliver a website that not only reflects your brand’s vision but also drives measurable business results, setting you up for long-term success in the digital world.

Conclusion

Revamping your enterprise website design goes beyond refreshing its look or fixing a few bugs. It’s an opportunity to strategically align your digital presence with the evolving needs of the business. 

In the end, staying ahead in enterprise web development is about much more than keeping pace with the latest trends. It’s about positioning your business to grow, compete, and lead in a rapidly shifting world. The time to redesign your website isn’t tomorrow; it’s now.

The post The Evolution of Enterprise Web Development: Why Now is the Time to Redesign Your Corporate Website appeared first on Reeshatech.

Take Stock Of Your Website

This is the thing about redesigning your website–  it starts with an already existing and functional site. It is not a ‘build-from-the-scratch’ mission, rather ‘fix-the-problematic-area’ mission. And to do it right, the site has to be inspected first. And that’s why this is the first step of this website redesign guide. You’ll find plenty of issues when inspecting the site. These areas undoubtedly need to be fixed. Now based on the website, you’ll find various issues.  During my experience in running a web design company in New York, I have gathered information that can help you make the decision the right way. Here is a list of some basic complications that happen to every site. 

A. Lack Of Parallelity 

Every business has a unique identity. And the design needs to reflect it seamlessly. A lot of business owners looking for affordable website design forget to count in the matter of business identity. And then disaster ensues. Even though initially your site matched with business identity, later on, it might not. The identity of the business can change as it grows, and the site design needs to change accordingly as well.  So take a look at the site and consider if it matches the business identity. If it doesn’t, then it is time to change it. 

B. Where Are The Results?

There are plenty of reasons for a business to have a site. From escalating revenue generation to getting traffics. But at the end of the day, only one goal matters, and that is- to make the business more successful.  So when analyzing the old website, ask if the website bringing in the kind of result expected? If not, then put the site through inspection and pinpoint the problem. This is going to be an important part of the entire website redesign strategy.

C. The Relevancy Of The Design

Web design is evolving every day. The modern website design trends change regularly, and most successful ones out there are keeping up without any problem.  If the site was designed in early 2010 and carrying the same design since then, it’s high time for a redesign. Backdated designs cause both aesthetic issues and technical issues, rendering the site unusable. 

D. Issue With Engagement

A good website is always appealing to its users. When considering a website redesign think about whether the website is attracting the users. Inspect the web content, images, information structure of the website. If it is failing to engage and excite the visitors, then it is time to change it all.

E. The Bounce Rate Dilemma 

This issue puts a lot of sites in jeopardy. The more people leave as soon as they enter the site, the bigger problem will be.   There can be plenty of reasons for users to desert the site. These reasons can range from misleading page content to slow website. Whatever it might be, the website analysis stage can determine these reasons and help in finding solutions. 

Outline The Website Redesign You Want

Website redesign fixes the problems of the site as well as adds more elements to it. This is the time to consider the ingredients that make a perfect site is like and include those elements on the website. The process won’t work without a clear action plan. After acquiring the basic idea of what needs to be changed, go on and list out what needs to be added to the websites. The requirements might be different based on the type of trade. but the basic requirements for a successful website remain the same. And if the website is lacking any of these, then add it to the list of requirements ASAP.

A. Well Planned Page Architecture

Every page needs to follow an architectural pattern necessary to help site visitors find the right information. This architecture is based on a lot of research and visitor behavior on the page. 

Hiring a website redesign company for this matter is going to be the best way to proceed. With proper help, it will be easier to understand how the demographic has changed and what kind of IA they prefer on web pages. The structure of the information on the page can always be improved for better results.  

B. Website Navigation: The Smoother The Better

This element is important to provide users with a clear way of finding information on the site. Done perfectly, it also assists the site to perform well among the search results. It works with the user intuition to provide them with a streamlined path to information on the site.  There’s always room for improvement, and even if the website has a functional navigational flow, it can be improved upon. While analyzing, compare the entire flow of wayfinding on the site with other sites in the industry. This comparison will help to understand what is lacking in the site’s navigation. This is going to be a much-needed addition to your website redesign strategy.

C. Does Your Website Have The Client’s Trust?

No business functions without having their client’s trust. And when it comes to earning the trust of the clients, content is a key player. 

The content of the website assists in convincing the people about the quality and authenticity of the work. The redesign is going to be the perfect time to do a content analysis, and then change them up to gain the client’s trust. 

As far as content marketing strategy is concerned, striking a balance between topical and evergreen pieces is the key to success. A combination of trending time-sensitive articles and quality evergreen posts is necessary for engaging the viewers and earning their trust in your business.

D. Conversion funnel (including placements of CTAs)

Every site exists to alter visitors into clients. There is a clear flow of path to this transformation and it is visualized as a funnel, and hence why the name Conversion funnel.

There are four steps to this- awareness, interest, design, and action. It is an automated system designed to attract and transform potential clients.  There’s no need for any manual action if the site already consists of a clear path of transformation for clients. The website redesign process is the perfect time to understand how to integrate this automated system to get, maximum clients. 

The Action Stage

Nothing changes without action. Even the previous two steps, necessary for the redesign would not work if the right actions are not taken. A lot of times problems appear at this stage due to the lack of knowledge on how to proceed through this project.  Here is a list of actions you need to take in order to ensure that the redesign process becomes successful.

A. Choosing The Right Team to Plan Your Website Redesign

Having the right team for the website redesigning process is absolutely crucial. Whether it is an in house designers and developers, of hiring an agency, the team needs to have the right players.  Here is a list of professional website designers and other professionals needed for the entire project-

• Digital strategist: this is the member of the team who will define the whole strategy to transform visitors for the redesigned site. 
• Information architect: the team member who will build the right structure to present information to the end-user as well as build an overall structure to help the user find the way through the website.
• UX designer: this person will take all the input from the above-mentioned people and then create a site that is designed for maximum levels of efficiency on the website. 

A lot of clients come in thinking that only a designer is needed for the redesign. The fact remains that it is the very last task. The above team members will conduct crucial tasks, such as market analysis, brand study, etc. The designer will build based on this research. 

B. Aim High With Proper Planning for Website Redesign

Every site is built with different objectives in mind that are subjected to change over time. And the site needs to reflect this change perfectly.  During the redesign process, it is necessary to evaluate the previous goals and then change them when necessary. The changes occur depending on client demographic, changing industry scenarios, and the size of the business. It’s crucial to consult local website designer before redefining the objectives and diving deeper into the process. 

C. A Fictional Persona To Understand The Requirments

Once the goals are set, it’s time for you and the website redesign services you’ve hired to think and imagine a client persona. This is essential for understanding the demographic, its needs, and how to best cater to it. 

Here is a list of information required for this step-

1. Name
2. Age 
3. Address, 
4. Reasons for accessing the internet
5. How they access the internet
6. What devices are used 
7. Behavior on the internet (including the type of websites they search for, the kind of things they buy, etc)
8. Their needs, frustration, and motivation

This stage assists with redesigning the site interface. This ensures a memorable encounter with the site for the visitors and makes them come back again and again. 

D. Time To Finalize The Product

The final step is the culmination of all the research and tasks you’ve done till now. All the results and statistics collected go into the design phase, which can be divided into a few steps.  The design phase is divided into four parts. And sure these often overlap but having clear and precise knowledge can ensure that the website redesign process ends successfully. 

• Wireframe creation

This is the first stage. It is when the skeleton frame of the site is built, depending on the information on IA, navigations best practices, etc.  

• Content creation

Once the wireframing is done, comes the content creation stage. This stage is based heavily on the research and analysis data from previous stages. All content is aimed at impressing and gaining the trust of the visitors. 

• Designing the UI

At this stage, the interface of the site is revamped. Using the research information and modern website design trends, the site interface is updated, then handed over to the developers for development.

• Development 

This is the last point. Once the site is finalized through coding and programming, it goes in for a final check for bugs and other problems. Once these are smoothened out, the site can go live for the users.  And that’s about it, the entire procedure of reconstructing the design. But before concluding, here is an extra advice section- the errors to dodge during this process.

Mistakes To Avoid At All Costs

When it comes to redesigning your website there are a few errors that can be extremely harmful. Keep an eye open throughout the procedure so that none of these errors happen to the site.

A. Not Testing The Website Before Launch

Not testing the site before launching is a grave error to make. Once the site is done developing, put it through the testing procedure in order to determine that it reaches all the necessary goals. 

B. Not Integrating A Sitemap

The sitemap of a site helps the bots to scan it. It is important to improve the navigation of the site, as well as for improving site rankings. 

C. Spending Budget Yet Unnecessary Integrations

The ordinary misconception about the entire operation often leads the clientele to blow the budget over unnecessary integrations on the site believing that it is going to help it to be successful. However, this only increases the web redesign cost and produces problems. So frame the budget carefully before starting the operation.

Wrapping Up

Different kinds of clients perceive web redesign in different ways. Some consider it to be incredibly daunting, while some think of it in a lightweight manner. No matter what, the right moves in redesign operation is crucial for the success of the site. If there are any more queries left on how to redesign a website, then don’t hesitate, just send us a mail. We’ll be happy to help. 

The post A Succinct Guide to Plan Effective Website Redesign in 2023 appeared first on Reeshatech.

Holiday Season And Buying Behaviour

The PwC 2016 Holiday Outlook report, estimates that holiday spending in the US is going to increase by 10% in 2016 as compared to the previous year. Moreover, the positive aspect is that there will be a 25% increase in digital sales, which is a great news for online retailers. Shoppers will spend an average amount of $1,121 on per head basis. Hence, these strong statistics strongly suggest that there will be a blast in the selling carts and retailers will reap away the maximum profits from this year’s holiday season sale. Faster checkout options, affordable prices, and well-stocked stores are the three characteristics which are going to rule the shopping industry.

As global borders continue to blur in online shopping, there has been a wide acceptance of mobile commerce all over the world. The increasing usage of mobile phone hence acts as a contributing factor to the massive holiday sales this year. Brands are available today within a tap on the mobile screen and consumers are eager to get an instant delivery of their desired product. Independent retailers and local businessmen have a great opportunity to tap potential customers from the market. With mobile phone usage at a rapid rate, it will be become easier for marketers to understand the consumer’s behavior. At the same time, they can also imply the right marketing strategy.

Website Redesign is an important area that always remains on top of the website checklist especially during holiday season. This part of the year is perhaps the best ever time when one can utilize all the resources and implement them to earn the maximum revenue. A clever website redesign combined with the right marketing strategy will lay out the perfect revenue-earning path. After reading this blog, you will be more confident and take the right decision when it comes to redesigning your website.

So, Is Your Website Ready For The Holiday Season?

To make your website ready for the upcoming holiday season, it is necessary to go for a redesign. However, you must ask yourselves to ask some questions.

Are The CTAs And Buy Buttons Effective?

If you want visitors who keep on hopping from one website to the other get stuck to your website, then the only way to do it is by designing effective call-to-action buttons that converts the visitors in to full time customers. For instance: just below the purchasing item, you can keep a number of options like warranty options apart from the ‘Add to cart’ option. An ‘add to wish list’ item is yet another interesting way to keep customers stay at your website for a longer time.

Can Your Website Handle Multiple Visitors? 

Whether you go for a website redesign or any other development feature, always ask yourself, can your website handle multiple visitors? Holiday season is the peak time when you will witness a flood of visitors. Well, if you think that your website is not capable enough, fret not. Either go for shared hosting or a dedicated hosting. While you might have heard about these two kinds of hosting, however, Colocated hosting is yet another kind of hosting which can ease your task. Here, the company purchases server in its own name and has the host facility with it.

Do You Want To Go For Redesign?

If you have been experiencing a slump in the number of visitors in your website, then it is the time that you go for a website redesign immediately. This is perhaps the best time to rebrand your business. Make changes in the navigation structure of the website and its URLs to help the customers get a new look for your website rather than experiencing the same bored look. You can also implement a 301 redirect plan. In addition to this, one can also change the fonts. Add a festive touch to the fonts to have a maximum impact on the visitors.

Jazz Up Your Website With These Amazing Holiday Tips

Use a pop up on the home page of your website with a nice animation. This could also be a gif.

Write a holiday special blog post.

Send holiday special coupons to customers.

Spread the word in social media regarding any new deals or offers.

Keep in touch with last year’s buyers.

Showcase the holiday special products in your home page.

Highlight the sign up portion of email.

Introduce customers to new brands.

Wrap Up!

There is no better time, other than the holiday season to improve your bottom line. Website redesign acts as a catalyst to keep the profits consistent through the year. Keep in mind that your website is bound to get busier during the holiday season, hence it should be redesigned in such a way that it attracts the maximum traffic to the website.

Customers always look for something unique and interesting. You cannot let them down especially during the holiday season. Understanding the customer psyche and turning them into real time customers is the key to making your e-commerce website ready.

As a premiere website redesign agency, we have redesigned and given a completely new appearance to dull websites. From improving the navigation structure to correcting the URLs, we take multiple steps to ensure that your website looks appealing to the visitors. So, even if you are planning to redesign your website, then just send us an email at hello@unifiedinfotech.com. We guarantee you of a great website.

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