Growth in sales
Improvement in cart abandonment rate
The client is a well-established Swedish ecommerce company specializing in tyres and rims. Founded in 1996, today, they also have their rim brand developed using a unique blend of technical expertise and deep industry knowledge. The company is powered by a team of experienced professionals dedicated to staying updated with the latest industry trends and technological advancements, ensuring innovative and reliable solutions for their customers.
Their commitment to environmental issues is remarkable. They are implementing active measures and sustainable strategies to create a greener company. As a member of the Swedish Tire and Wheel Industry Association (SDAB), the client excels in providing top-quality products and services that meet the highest standards of safety and excellence. This dedication to customer satisfaction and industry leadership and standards has earned them recognition as one of the top entrepreneurs in Helsingborg.
Unified Infotech was engaged to resolve operational inefficiencies and optimize the client’s e-commerce platform for seamless functionality.
Once the immediate technical issues were resolved, we transitioned to eliminating pain points, automating processes, and improving overall usability, ensuring the platform was both scalable and customer-friendly.
The client’s e-commerce platform was built using Laravel V9, Livewire V2 and PHP 8.1. These legacy systems required significant optimizations to adhere to modern best practices and maintain and improve existing functionalities. This was challenging as it needed refactoring portions of the codebase and upgrading specific dependencies without disrupting ongoing operations.
The existing ecommerce platform came with multiple search functionalities such as RegSearch (car registration search), car model search, and dimension search. Each of these search options involved complex interactions with external services and databases. Hence, ensuring seamless integration between these services while maintaining product search accuracy and speed was a problem.
The client planned to expand into new markets, starting with Denmark. So, Unified Infotech needed to adapt the platform for international scalability by developing a backend capable of handling localized content, different currencies, and region-specific regulations. This was a huge technical and logistical challenge.
The absence of a mobile app demanded that we develop an ecommerce platform capable of delivering an exceptional user experience across different screen sizes and devices. We had to spend considerable time and attention testing the web application for quality assurance across multiple devices.
We had to juggle between the immediate need for bug fixes and website optimization while planning for long-term web improvements and developing new features. Managing this balance required careful prioritization.
The client offered multiple tire and rim options, each with different configurations and vehicular and seasonal compatibility. To ensure that the platform could efficiently manage and display complex product data, the platform required in-depth product management system customization and advanced search functionality. This was one of the more critical challenges as the platform’s success depended on it.
The client wanted to focus on some pivotal goals to drive business growth by optimizing their existing ecommerce platform. Key areas included operational efficiency, technological advancements, localization strategies, and scalability for future growth. These improvements would be critical in enhancing the platform's functionality and realizing its business goals
We offered multiple tailored solutions to address their business needs and support their digital goals. These solutions encompassed everything from technical development to project management and resource optimization. Our ultimate goal was to ensure seamless ecommerce functionalities through continuous improvement.
The key results obtained by the client after integrating the required updations, advancements and functionalities include:
Growth in sales
Improvement in cart abandonment rate
Our experience with Unified Infotech over the past two years has been marked by professionalism and exceptional quality. The team consistently demonstrates high intelligence and strict adherence to industry best practices across all aspects of their work. Their exemplary documentation skills and consulting expertise are particularly commendable and difficult to find. We look forward to engaging them in numerous future projects for McGraw Hill.
Project Manager
McGraw Hill
I extend my sincere gratitude to Unified Infotech for their exceptional work in reengineering our platform, Boards & Beyond. Their efforts not only resulted in a swift doubling of our sales but also facilitated our acquisition by a large multinational corporation. I hold their team in high regard, particularly for their unwavering commitment to the success of our business.
Founder & CEO
Boards & Beyond
Years in Business
Global Clients
Tech Experts
