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Custom Developed a first-of-its-kind eCommerce Marketplace for buying and selling preloved and new kids' products for a sustainable living

  • 5000+

    Customers onboarded within 6 months

  • 2M+

    Raised in venture funding

About the Client and Project

This C2C online retail platform for kids provides a marketplace for parents to buy and sell preloved items. The platform serves as a multi-vendor marketplace, allowing parents to list their preloved products and make them available to other parents. With this unique concept, the client seeks to make parenting more affordable and contribute to a sustainable environment by reducing waste.

Unified Infotech was tasked with updating and upgrading its current website. They were also responsible for transitioning it from a third-party e-commerce solution to a fully customized, user-friendly, multi-vendor platform. The objective was to address various pain points related to multi-vendor management, inventory complexities, and shipping cost calculation to improve the conversion of casual browsers to buyers and sellers.

Industry

Retail And Ecommerce

Project Duration

Underway
15+ Months

Team Size

8 To 10

Client Location

West Bengal, India

Engagement Model

Fixed Budget

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Background and Strategic fit

The project aimed to transform the client’s website and make it more scalable, efficient, and sustainable. By reengineering the client’s website design and development and making the website their own, we wanted to streamline their ecommerce processes like supply chain management, shipment and delivery, etc.

  • Client product listing was aesthetically and functionally very poor, resulting in high bounce rates despite getting good traffic
  • Client had no seller panel using which the seller could manage their individual profiles and product listings
  • Not being user-friendly resulted in hassles for the buyers, hampering the business revenue
  • Despite being a unique concept, the client was unable to give it the required traction
  • Discrepancies in shipping cost calculation based on product weight meant that the client had to bear the difference

Unified Infotech was called in at this point to improve the brand value of the client and enhance its visibility and reach, ensuring the success of the concept.

Services Offered

#1

IT Consulting & Advisory

Presented research-based tech solutions to address pain points

#2

UI/UX design

Created intuitive, user-friendly, scalable and responsive website designs

#3

Ecommerce Development

Custom-built a conversion-focused, functionally seamless platform

#4

Testing & QA

Ensured software quality by adhering to industry best practices

Challenges

01
Courier API Integration
  • Multiple vendors and varying pick-up points made real-time product tracking a complex process
  • Integrating the courier service provider’s API was another challenge we had to overcome
  • Extensive customizations were required to ensure pickup/delivery facilities for sellers and buyers across different geographic regions
02
Real-Time Product Tracking
  • Updating the product status in real-time using data obtained through the integrated courier API without admin intervention also posed a challenge
03
Shipping Calculation Discrepancies
  • Product weight calculation was a challenge
  • Seller-uploaded weights based on assumptions, leading to a difference with the actual product weight
  • Shipping cost calculation led to several discrepancies, which the client had to bear
04
Product Listing validation
  • Managing and validating each inventory upload was time-consuming
  • Admin had to ensure individual sellers followed protocols and standards, leading to delays
  • Workflows were haphazard and not streamlined

Client Goals

The client’s primary expectation was to enhance the operational efficiency of their platform through custom ecommerce web development

  • Build a well-structured website with a layout and features/functionalities that will attract conversions
  • Custom design an intuitive, responsive, interactive, and user-friendly website to make it easy for parents to sell and buy products
  • Enable easy multi-vendor management so sellers who are mainly mothers are not inconvenienced when maintaining their profiles and products
  • Simplify inventory management, product listings, and shipping cost calculations to reduce manual administrative intervention
  • Meet the sustainability and affordability goals that the clients passionately strive to achieve
  • Facilitate conversions from organic traffic by simplifying seller management and buyer journey

Solutions Provided

After thorough research, Unified Infotech offered a customized ecommerce solution using WordPress, complete with WooCommerce plugins. By focusing on UX, backend management, and operational efficiency, this solution helped address all pain points successfully.

Frontend Solutions
  • Custom-designed a responsive website with clear brand messaging targeting specific buyer/seller personas
  • Enhanced UI/UX for easier navigation, better product listing and discovery, complete with relevant filters for category pages
  • Prominent display of deals and offers to attract users and convert
  • Optimized checkout flow with multiple payment options and real-time tracking features
  • Exhaustive buyer functionalities to facilitate a seamless buying journey right from product selection to receipt of the product
Backend Solutions
  • Enabled multi-vendor support with a separate dashboard for individual sellers so they can manage their profiles, products, inventory, and orders
  • Integrated advanced admin control panel functionalities for quick validation of sellers and product uploads
  • Admin panel could also be used for monitoring sales activity
  • Integrated API for shipping cost calculations, ensuring accurate pricing for both buyers and sellers
  • Integrated with CRM for easy management.
Shipping Cost Calculation
  • Integrated a shipping cost calculation system to avoid cost calculation discrepancies
  • Prioritized shipment cost calculation based on either the volumetric weight or the actual weight, determined using the partnering courier’s API
Shipment and product tracking
  • Automation of product tracking and status updates using the courier API
  • Providing real-time updates minimized admin intervention in shipment tracking
  • Integrated cost-effective alternatives like local pickup options for bulky products, etc.
Supply Chain Optimization
  • Streamlined the entire process from seller registration to product delivery
  • Transformed all platform operations, making them more efficient and less time-consuming
Inventory Management
  • Implemented a system where sellers could upload multiple products
  • Simplified the listing process and reduced admin workload

Key Functionalities

This C2C client’s ecommerce website development involved the integration of several critical functionalities

seller-management
Seller Management
  • Easy registration
  • OTP Validation of Mobile Number
  • Auto admin approval
  • Order management dashboard
  • Product management dashboard
  • Individual profile management
buyer-management
Buyer functionalities
  • Phone number verification
  • Multi-device login
  • AWB-based shipment tracking
  • Auto-generation of tracking URL
  • Real-time shipment tracking
admin feature
Admin Features
  • Exclusive admin dashboard
  • Add/delete category/subcategory
  • Buyer management console
  • Seller management console
  • Product management console
  • Order management Console
  • Create/delete discounts and offers
  • Payment option master control
Billing & Shipping
Billing & Shipping
  • Add billing address
  • Select from available addresses
  • Preview order
  • Advanced payment options
  • Order confirmation alert
  • Order history
  • Cancellation & returns
  • Real-time order tracking
Product Search
Product Search
  • Global search panel
  • Proper categorization
  • Advanced product filters
  • Recently viewed products
  • Product recommendations
  • Shipping availability checker
Cart Management
Cart Management
  • Multiple product carting
  • View all products
  • Add/update product quantity
  • Mini Cart dropdown
  • Product wishlist
  • Delete products from cart

Technology Stack

  • CMS : To facilitate hassle-free content management by the user
  • Front-end : To design intuitive and visually compelling user interfaces with easy navigation
  • Database : To organize information and data in a structured manner for easy retrieval and enhanced data integrity
  • Server :To take advantage of the cloud computing power for easy storage and quick content delivery
  • API & Connector Bucket : To allow the app to communicate over HTTP for accessing and interacting with other web services
  • Security : To ensure secure data transmission by encrypting information sent over the internet
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RestApi
mysql
aws
ssl
wordpress

Results

The collaboration between Unified Infotech and this C2C client proved immensely successful. We could improve lead conversion while streamlining all platform-associated processes using a healthy mix of technology, ingenuity, and expertise. Tangible results of this project include:

  • Successful transition from a third-party platform to a custom-built solution
  • Data migration while retaining complete data integrity
  • Improved seller/buyer onboarding and validation
  • Improved product management leading to improved vendor operations
  • Quick and more accurate product listing and admin validation
  • Accurate shipping cost calculation eliminated shipping cost discrepancies
  • Higher user engagement with improved site navigation, product discovery, and checkout experience
  • Local pickup options resulted in additional shipment flexibility and cost-effectiveness

5000 +

Customers onboarded within 6 months

2 M+

Raised in venture funding

image

I extend my sincere gratitude to Unified Infotech for their exceptional work in reengineering our platform, Boards & Beyond. Their efforts not only resulted in a swift doubling of our sales but also facilitated our acquisition by a large multinational corporation. I hold their team in high regard, particularly for their unwavering commitment to the success of our business.

Jason Ryan

Founder & CEO
Boards & Beyond

image

Our experience with Unified Infotech over the past two years has been marked by professionalism and exceptional quality. The team consistently demonstrates high intelligence and strict adherence to industry best practices across all aspects of their work. Their exemplary documentation skills and consulting expertise are particularly commendable and difficult to find. We look forward to engaging them in numerous future projects for McGraw Hill.

Anthea Strezza

Project Manager
McGraw Hill

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  • Years Of Experience in this field

    14 +

    Years in Business

  • Total No. of Satisfied Customers

    300 +

    Global Clients

  • Driving Tech Excellence

    250 +

    Tech Experts