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Global Hospitality Client achieved 100% revenue growth with a Bespoke SaaS Solution for feedback and analytics

  • 1900+

    Live accounts

  • 4250+

    Hotel branches catered

  • 15M+

    Feedbacks collected

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About the Client and Project

This global hospitality client is based out of Rio De Janeiro, Brazil. They help hospitality industry merchants across the globe improve their service and sales by offering a cutting-edge SaaS product that specializes in collecting and analyzing customer feedback.

The uniqueness of this concept lies in its impact. The insights generated from the analysis of the gathered feedback help improve revenue generation for their customers by enhancing CX and building loyalty through personalization. The entire operation is facilitated with the help of a web and mobile app.

Key features of the client’s offering include:

  • Feedback collection via customizable surveys, accessible through QR codes and web links.
  • Comprehensive report generation to analyze performance across four critical parameters, namely food, service, ambiance, and pricing.
  • Facilitating advanced marketing functionalities to run personalized email and SMS campaigns.
  • Integrated customer satisfaction metrics such as Net Promoter Score (NPS), and return intent.

The client provides this end-to-end solution on a subscription-based model. They provide the required software, hardware, and ongoing support, allowing their customers to benefit from the concept without taking on the associated hassles. 

 

Industry

Hospitality

Project Duration

Underway
82+ months

Team Size

3 to 4

Client Location

Rio De Janeiro, Brazil

Engagement Model

Staff Augmentation

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Background and Strategic Fit

The client’s concept was unique and could prove to be a game-changer if it was properly implemented. When they approached us with the idea, we helped convert it into a business requirement by setting up a roadmap for designing and developing the web application.

Some critical requirements of the client:

  • A full-fledged feedback-focused solution exclusively for hotels and their branches.
  • An app that could run on tablets and allow different branches to collect feedback and customer details following the required compliances and regulations.
  • A web application that would perform all the critical and strategic functionalities associated with analyzing the feedback and customer information and offering customers precise data-driven insights.
  • The integration of customer-specific campaigns and voucher generation capabilities to implement marketing campaigns from the app.

The client approached us to build both the web and mobile app. Since the entire idea was still in the conceptual stage, we had to build everything from scratch. 

 

Services Offered

#1

IT Consulting

Converted a business concept into a digital solution

#2

Front-end Web Development

Designed a minimalistic and user-friendly user interface

#3

Backend Web Development

Developed functionalities aligned with the client's requirements

#4

Mobile App Development

Exclusive app for feedback collection from customers

#5

Support & Maintenance

Ensured 100% uptime by making the apps perform seamlessly

Challenges

01
Performance and Scalability
  • As the volume of data in a database grew, it gave rise to several performance and scalability challenges
  • Handling high concurrency and ensuring low latency for subsequent requests
  • Scaling the database infrastructure to accommodate growth
02
Data Integrity and Transaction Management
  • Maintaining ACID properties for large-scale operations
  • Ensuring data consistency during complex, multi-step operations
03
Security and Data Privacy
  • Preventing SQL injections and other vulnerabilities
  • Ensuring compliance with applicable industry standards
04
Cost and Resource Optimization
  • High storage and computing costs for a large database
  • Efficiently balancing performance and resource utilization
05
High Availability and Disaster Recovery
  • Ensuring system uptime during hardware or software failures
  • Recovering large databases quickly after disasters
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Client Goals

The client required a comprehensive feedback collection and analysis mechanism to drive data-based decision-making and improve CX

  • Develop an intuitive platform for their hospitality industry clients to collect customer feedback. Provide detailed insights into key performance areas like food quality, service, ambiance, and pricing.
  • Use the customer feedback data to create personalized marketing campaigns, including email and SMS, while ensuring high redemption rates and effective audience segmentation.
  • Ensure the platform can handle exponential growth in data while maintaining low latency and high concurrency.
  • Implement robust measures, including Cloudflare, encryption, Role-based access control (RBAC), and authentication keys, to safeguard sensitive customer information and comply with industry standards.
  • Create a dynamic, multilingual platform to cater to diverse demographics globally.

Solutions Provided

Through extensive discovery and research, we designed and developed a web application. We also created a mobile app for the feedback module.

Solutions Provided
Web App Development
Web App Development
  • Custom developed a SaaS platform for feedback collection and analysis
  • Built a feedback module exclusively for the mobile
  • Generate vouchers and build customer-specific marketing campaigns
  • Multilingual website with content in English, Spanish and Portuguese
Admin Console Development
Admin Console Development
  • Integrated a set of predefined questions on food, service, ambiance, and price
  • Built functionalities that would allow client branches to customize the questions
  • Implemented a set of precise guidelines to increase the effectiveness of the questions
  • Created extensive visualizations to display reports generated based on the filters applied by the customer
Marketing Activity Tools
Marketing Activity Tools
  • Sending personalized emails automatically for birthdays and new users
  • Creating custom templates for marketing campaigns or using predefined templates with or without customization
  • Allows customers to schedule email campaigns
Merchant Dashboard Development
Merchant Dashboard Development
  • Designing report summaries to show how many feedback attempts were made, how many were gathered, how many satisfied or unsatisfied clients, etc.
  • Report visualization using dynamic bar and pie charts, and graphs to gauge performance at a glance
  • Background UI customization capabilities
  • Feedback URLs and QR codes to submit feedback for branches associated with the QR code
Report Generation Activities
Report Generation Activities
  • Criteria-based report generation
  • Generation of a variety of reports
  • Ensuring the report generation frequency is followed
Mobile App Development
Mobile App Development
  • APK-based installation from the Admin console
  • Feedback form designing  
  • Ensuring the App works in online and offline modes
  • Enabling auto-sync every 15mins to transfer all data stored in the local database to the central repository
Security Integrations
Security Integrations
  • Mobile App on the device gets activated only after it receives the unique activation code generated by the web application
  • Multiple logins from different activation codes are not allowed at any point; only one activation code can be enabled in a device
  • The unique ID gets stored in the database against the device from which it gets activated
  • Disallows access to other applications when the client’s app is open
API As A Service
API As A Service
  • Caters to the differing visualization requirements of customers using the app
  • Helps send across required data for generating reports and data analysis

Key Functionalities

Critical application capabilities that align it with the client needs

Admin Dashboard
Admin Dashboard
  • Merchant Accounts & Performance Report
  • Merchant Users/Accounts Devices Status Report
  • Master Feedback Question Management
  • Overall Business & Feedback Report
Branch-Wise Management
Individual Merchant Dashboard
  • Specific Custom Feedback Report
  • Performance Report
  • Overall Projection for Every Category
  • Overall Evaluation for Each Branch Account
  • Franchise Report
  • Client Comments Analysis & Feedback
Franchise & Device Management
Branch-Wise Management
  • Email Campaigns, Event Campaigns, Newsletters
  • Vouchers & Promotions
  • Customizable Templates & Reports
  • Autoresponder
Individual Merchant Dashboard
Franchise & Device Management
  • Business & Customized Business Setup
  • Feedback Question Setup
  • Customizable Layout for Mobile App
Mobile App Features
Mobile App Features
  • Online & Offline Feedback Data Collection
  • Manual & Auto Sync for Devices
  • Metadata & Feedback Data

Technology Stack

  • PM Tool: Streamlining the project to make it easy to achieve predefined milestones
  • Frontend: AngularJS provides a seamless UX across devices by powering responsive and dynamic UIs
  • Backend: PHP(Cake PHP Framework) ensures app maintainability and scalability by leveraging the MVC architecture
  • APIs and Connectors: Leveraging Laravel APIs to create a robust routing system for exchanging and communicating data
  • Mobile App: Tailoring the app using Android and Java to optimize online and offline feedback collection
  • Database: Facilitating data organization to maintain its integrity and ensure data security
  • Third-party Apps: Used to facilitate server security management, communication and optimize app performance
  • Version Control Systems: Tracking and managing code changes, enabling collaboration, history tracking, and rollback capabilities
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Results

The development and deployment of this multilingual SaaS platform has delivered remarkable results. By successfully transforming a concept into a robust and scalable solution we could meet the client’s objectives and drive growth. 

Key achievements include:

  • Client revenue generation almost doubled because of the enhanced capabilities of the platform
  • Successfully scaled the database to accommodate the rapid growth in user base without impacting app performance and efficiency
  • Enabled its customers to gather valuable customer feedback and improve hospitality services, food quality, ambiance, and pricing structure
  • By designing data-based marketing campaigns for their customers, they helped clients target specific audience niches
  • Helped cater to a global audience by building the app in three localized languages
  • Streamlined feedback mechanisms by implementing automation, synchronization, and intuitive dashboards

1.9 K+

Live accounts

4.2 K+

Hotel branches catered

15 M+

Feedbacks collected

200 K+

Customers onboarded

Results
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Our experience with Unified Infotech over the past two years has been marked by professionalism and exceptional quality. The team consistently demonstrates high intelligence and strict adherence to industry best practices across all aspects of their work. Their exemplary documentation skills and consulting expertise are particularly commendable and difficult to find. We look forward to engaging them in numerous future projects for McGraw Hill.

Anthea Strezza

Project Manager
McGraw Hill

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Unified Infotech has consistently delivered exceptional performance and has been a reliable partner for Openreel for the last 8 years. Their proficiency in identifying and addressing unforeseen challenges in development is remarkable. The consulting and recommendations provided by them have been transformative, significantly enhancing our product. Their work exemplifies top-tier quality and professionalism

Joe Mathew

CTO
Openreel

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I approached Unified with just an idea, they turned it into a thriving and well-funded SaaS product that's continually growing. I couldn’t have asked for a better partner. Their expertise shone through every stage of the project development lifecycle. I was truly impressed with how detailed and organized their planning was. They set high standards and met them flawlessly with careful planning and execution.

William Lively

CEO
EXtrance

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They are a prime example of excellence in professionalism. We started with a small project few years back, and now they are our digital transformation partners. Unified has been instrumental and critical scaling our business significantly. Their team is incredibly strong and adaptable. Kudos to the team—keep up the fantastic work!

Rich Bricker

COO
Luxury Lease Partners

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  • Years Of Experience in this field

    14 +

    Years in Business

  • Total No. of Satisfied Customers

    300 +

    Global Clients

  • Driving Tech Excellence

    250 +

    Tech Experts